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FIFTEENTH
BIENNIAL REPORT
OF THE
FLORIDA STATE MARKETING BUREAU
FOR PERIOD
JULY 1, 1944 TO JUNE 30, 1946
204 ST. JAMES BUILDING
JACKSONVILLE, FLORIDA
FIFTEENTH
BIENNIAL REPORT
OF THE
FLORIDA STATE MARKETING BUREAU
FOR PERIOD
JULY 1, 1944 TO JUNE 30, 1946
Reading time, 45 minutes
24 ST. JAMES BUILDING
JACKSONVILLE. FLORIDA
Letter of Transmittal
Florida State Marketing Bureau
State of Florida
To His Excellency,
Honorable Millard F. Caldwell,
Governor of Florida.
Sir:
I have the honor to herewith submit to you the
Fifteenth Biennial Report of the Florida State Marketing
Bureau for the Fiscal Period July 1, 1944 to June 30, 1946.
Neill Rhodes,
State Marketing Commissioner.
Jacksonville, Florida.
October 18, 1946.
Fifteenth Biennial Report
State Marketing Bureau
THE BUREAU PERSONNEL
Neill Rhodes Commissioner
C. R. Hiatt -Specialist, Fruits and Vegetables
L. H. Lewis Specialist, Livestock and Field Crops
F. W. Risher _.Specialist, Poultry and Dairy Products
F. H. Scruggs Specialist, Market News
Edna G. Ferguson- Secretary
Effie L. Cureton Stenographer
Kathryn L. Vernon Stenographer
Sara Wright- Stenographer
Caryl Cooper -Telegrapher
W. L. Jackson oMechanical Foreman
W. J. McKelvey -Mechanical Operator
Fred 0. Witt _______________________Mechanical Operator
F. L. Lothamer Market News Representative, Tampa
T. J. Mullin. Market News Representative (cooperative) Miami
State Marketing Bureau
FIFTEENTH BIENNIAL REPORT
FLORIDA STATE MARKETING BUREAU
Statutory requirements that State Departments must review their
official performance at regular intervals for public appraisal have not
specified that such agencies give a preview of what they expect to accom-
plish, say in the biennial period ahead. Like the famous whiffenpoof bird
therefore, they fly ahead looking backward long enough to submit biennial
reports.
The credit due for Florida agricultural production in the last two
years rightfully belongs to those who actually did the job, Florida producers.
Rather than center attention upon our part in connection therewith, let us
instead first turn the spotlight on Florida production and valuation, and
applaud the growers who made it possible,-helping as they did so much
in the victorious conclusion of another global war within the last two-year
period.
The two-season period ending June 30, 1946 has been quite remark-
able in some respects. Beset with shortage of labor, containers, farm and
grove machinery, and miscellaneous production items, the growers of
Florida have produced more fruits and more vegetables than in any two
years of their history. There was the difficult job in the 1945-46 season of
handling a citrus crop having the largest proportion of late bloom fruit ever
experienced. Like Flanagan's report, ceiling prices were on, then off again,
then on again. There was the steel strike, the tugboat walkout in New York
harbor and the coal and rail strikes. Nonetheless Florida citrus enjoyed a
record breaking volume in 1945-46, exceeding any previous season's amount.
Canneries used nearly one-half of the total production,-or equal the total
production of Florida citrus some ten years ago. Fresh citrus exports were
resumed in limited volume. Promising new developments were frozen
concentrated orange juice, orange juice conversion into dry powdered form,
house delivery of orange juice on "milk routes," and the commercial use of
seeds in oil manufacture.
As farmers took second wind after the war, another record was
made: The Florida watermelon acreage of 53,000 acres in 1946 was 13,000
acres above the previous high of 40,000 acres in 1929. And a planted acreage
of 107,450 acres of beans in the 1945-46 season further emphasized Florida's
agricultural importance.
Bearing in mind the Florida fruit and vegetable production, if we
consider statistically the still larger number of agricultural producers in
the United States, the amazing production of the many different crops,-
hundreds of thousands of acres of this, millions of pounds of that and
the multiple millions of American consumers, the dimensions become so
great that we almost lose perspective. Indeed agriculture is big business,
but composed of millions of small units. Every sixth person lives on a farm.
The greatest number of people inhabiting our largest cities are
not within the area of the greatest winter-time vegetable production, but
Fifteenth Biennial Report
instead just opposite it geographically. The southernmost producer
therefore makes his winter garden available to the northerly consumer.
The distance has been less a factor as faster transportation and better
transit conditioning have developed.
In World War II the American producing centers were drawn much
nearer European consuming areas by air cargo transit. It was possible to
sky move perishables to any place in the world in less than half the time
required to move a car by rail on the fastest schedule across the United
States. Having become world wide acquainted through comradeship in
arms, having supplied our own forces abroad and also those of allied nations
with food products, we have gained valuable experience and made contacts
for export merchandising some of our agricultural production. Perhaps the
food that we have sent overseas on charity basis will be worth its cost in
advertising American production, and in building up good will.
Let us not forget however that many nations on their backs now
will be very much on their feet tomorrow,-consumers of our free food today
will compete with us in overseas markets for the merchandised food of
tomorrow. Labor costs will be an important part of the per-package deliv-
ered cost of American production exported overseas, and labor cost is
lower in many other countries than in the United States. For export dis-
tribution of fruits and vegetables there are some problems not encountered
in domestic marketing. The rate of exchange and the complicated money
situation for instance must be adjusted satisfactorily. Banking arrange-
ments and the prompt clearance of papers must be assured in advance.
Not only will we have increasing domestic competition among
ourselves, but competition in European markets, and competition from
imports in our United States markets. We all know of Canadian rutabagas,
Mexican West Coast and Cuban peas and tomatoes, Sicilian lemons, Holland
cabbage, Belgian grapes, endive, etc. It is no farther from us to foreign
consumers than from foreign producers to us, but import competition from
Mexico and Cuba is of grave importance to the Florida grower. The better
economic condition of the United States makes it a better export market
for the foreign countries than they can provide for our agricultural exports.
That no more than a foreign shipper should have, and no less than
a Florida shipper is entitled to, is a vegetable tariff high enough that it will
not cost the Florida shipper more than the foreign shipper to place a car
of vegetables on any American market. Our American markets provide the
outlet without discrimination against competitive grade and quality,-if it
costs the exporter less, labor, packing and transportation included, his
profit is relatively higher. If foreign labor and the all inclusive delivered
destination costs of vegetable imports are less than those of Florida ship-
ments, the foreign exporter still may realize relative net returns even when
the market breaks to such level that Florida shipments bring only break-
even or minus returns. Should the market become so weak that import
vegetables bring only charges, or say less than delivered costs,-this being
the only factor it seems that prevents such imports,-then the Florida ship-
ments yield proportionately greater red-ink sales, assuming both domestic
and import offerings are about equal in quality. Why the South Florida
tomato growers or sugar cane producers should be forced to yield American
State Marketing Bureau
markets to Mexican or Cuban export competition, to the point of bank-
ruptcy does not seem to be a fair deal to the Florida producer. Our exports
consist mainly of products not grown or largely manufactured in Cuba or
Mexico, yet imports from these sources such as peas, tomatoes, etc., are
produced in large domestic competitive volume within the United States.
An American producer should be privileged to realize a return on an
American fresh product, sold on an American market, that will equal net
that of the foreign shipper.
The Florida Vegetable Committee has done fine work on the tariff
situation, and $5,000 of the Bureau's annual appropriation goes to aid them
in keeping up the fight.
The two-year production approximated 251,693,000 containers, com-
posed of citrus boxes, 1 bushel crates, bushel hampers, and 50-pound
sacks, etc. presuming all were packed. This production, which includes
shipped-out, canned, and locally consumed, had a combined two-year
Florida f.o.b. packed gross value of $673,915,000.
Prices during the 1945-46 season for all fruits and vegetables com-
bined averaged approximately 60 lower per container than in the 1944-45
season.
The 1945-46 volume was around 137,485,000 containers, with a gross
value of $364,330,000, as compared to 114,198,000 container volume for 1944-
45 season, with a gross f.o.b. value of $309,586,000.
Rail and truck volume of all fruits and vegetables approximated
158,552 carloads, as compared to 140,026 carlods for the previous year.
Canned volume of citrus amounted to nearly 41,871,161 boxes, or 104,700
carloads of 400 boxes per carload, as compared to 29,483,000 boxes, or 73,708
carloads in 1944-45 season. Trucked-out of Florida shipments approximeted
25,604 carloads as compared to 17,161 in 1944-45 season.
Rail express and interstate truck shipments during 1945-46 season
accounted for 42% of the citrus crop, with 53% canned and approximately
5% consumed within the State.
Rail express and interstate shipments accounted for approximately
86% of the vegetable and miscellaneous fruit crops, with about 11% locally
consumed and 3% canned or processed in the 1945-46 season.
During the past two seasons nearly 71,354,000 boxes of citrus were
canned or processed out of two crops, totaling around 155,000,000 boxes,
which shows a remarkable development, an increase over the 17,812,227
canned in the 1940-41 season and the 7,305,512 boxes canned in 1936-37
season.
During the two years ending June 30, 1946, the citrus growers have
produced 155,000,000 boxes of citrus worth $438,143,000. Miscellaneous
fruits amounted to $20,079,000 and vegetables had a gross f.o.b. value of
$215,680,000.
The gross f.o.b. packed value of all fruits and vegetables in Florida
during the two seasons ending June 30, 1946 amounting to $673,915,000 was
Fifteenth. Biennial Report
almost equal to the $674,876,415 for the combined prewar seven-season
period ending June 30, 1941.
Foreseeing large fruit and vegetable production such as Florida
had in the two-year period under review, this Bureau initiated many years
ago, 1922 it was, voluntary official inspection and certification of Florida
products at shipping point. The volume was small then, discouragement
great, for grades were first to be established on which inspection could be
based. The Bureau and the U. S. Department of Agriculture brought Florida
inspection into existence, nurtured it through adolescence and have contin-
uously sustained it without either Federal or State financial nourishment.
Practically every grade now used in Florida was adopted after trying out
tentative standards by the original USDA-FSMB inspection service. In the
year ending July 1, 1945, the Florida State Marketing Bureau and the U. S.
Department of Agriculture cooperating inspected 96,915 cars of maximum
average loading. For the year ending June 30, 1946, 107,613 care were in-
spected,-the all time high record for the service, and sufficient by wide
margin to again lead the nation.
The Marketing Bureau began and developed official shipping point
grade and condition inspection for Florida citrus fruits, for all the leading
vegetables, but not these alone. Likewise official Federal-State inspection
of eggs and poultry products for Florida was started by the Bureau. Con-
tinuous plant inspection for processed fruits and vegetables, used principally
by citrus canneries, has in like manner been nurtured into healthy project
stature by the same Federal-State arrangement. In the last two-year period
still another service has been provided, namely, peanut inspection in West
Florida. From an unknown position and 162-car volume in 1922 to top place
in current seasons, leading all states and nearing the total volume inspected
of one million cars thru the 1945-46 season is the record made. We dared
to pioneer in attaining national leadership.
The extensive market news service for Florida, covering citrus
fruits, all the principal vegetables, poultry and eggs, cattle and hogs, etc.,
and special field reporting stations, has been improved and materially
expanded in the last two years.
Teletype facilities were extended to include the Hastings potato
station in 1946 for the first time, full season two-station service for the
lower East Coast and the Everglades vegetable growers and shippers has
been added, more products have been included and a generally better,
rounded out service provided. Perhaps the most noteworthy new service
of the Lakeland Citrus office is supplying the Florida Citrus Commission
detailed distribution data which are used in conjunction with their current
advertising program throughout the year and particularly for setting up
their program just prior to the start of each citrus season. Beginning the
latter part of 1944-45 and continuing thru this season we have furnished
the Commission a monthly report of distribution by boxes for Florida or-
anges, grapefruit and tangerines to all towns and cities, a total of around
1,100 destinations. At the end of each season an annual report of the dis-
tribution of Florida oranges, grapefruit and tangerines separately by
months and the total for the season is furnished the Commission.
State Marketing Bureau
The semi-weekly Shippers' Reports on oranges and tangerines
were mailed to shippers generally and consisted largely of detailed destina-
tion information to larger receiving points segregated by days, weeks and
months with comparisons of previous season. These reports are aimed
primarily on making available the most timely destination information so
one can tell at a glance whether any particular market is receiving its usual
quota or not. These shippers' reports have only been available in 1944-45
and 1945-46 with exception of inaugural trial report on Valencias in 1943-44.
During the last season a segregation of Indian River fruit in the
Florida shipments was added following numerous requests for such data.
With the increasing importance of cannery output for both oranges and
grapefruit, together with the beginning of processing of tangerines in a
volume way, the segregation of Indian River shipments by classes is very
pertinent information.
Complete newspaper coverage for the entire citrus belt was made
effective when the Miami Daily News started using complete Citrus CND.
information last season. The Orlando Morning Sentinel, Tampa Daily
Tribune and Miami Daily News all carry complete CND information as
released by the Lakeland Office. These CNDs include: shipments, East,
West and South segregation, Potomac Yard and Cincinnati Passings, and
diversions and complete auction sales on the ten leading markets for both
Interior and Indian River Florida citrus fruit, together with California
oranges and Texas grapefruit. The combined Orlando and Tampa papers
furnish good coverage for the Interior Citrus belt while the Miami paper
takes care of the East Coast or Indian River section. Our daily citrus mail-'
ing list is approximately 1,500, with a Shippers' Report list of around 125.
Principal supplementary reports include: Monthly Truck Distribution Re-
port, Annual Review and Annual Citrus Summary.
We now provide the growers with the daily carlot shipments of
fruits and vegetables from Florida and from every other State, as well as
daily import arrivals from Mexico, Cuba, Canada and the West Indies;
likewise, we provide information as to carlot passing at the principal
diversion points. Daily arrivals and cars on track are provided for the
twelve most important northern markets, as well as market tendency and
quotations on fruits and vegetables from Florida or competing States. We
operate field stations to better serve the Florida grower and shipper at Lake-,
land, Plant City, Belle Glade, Pompano, Sanford, Hastings and Leesburg.
The comprehensive set-up of both the market news and shipping
point inspection projects has been provided for and used extensively by
both the citrus and vegetable industries of Florida statewide.
The For Sale, Want and Exchange Bulletin, published semi-monthly
by the Bureau, has attained such popularity and serviceability that not only
the regular content of agricultural listings but its editorials,' special articles
and the entire text must be "well gotten up." The circulation of the Bulle-
tin has gained rapidly in the past two years, and without any solicitation
on our part or effort other than to make the Bulletin more useful and credit-
able to Florida agriculture, it has reached a mailing list total of nearly
40,000, and a reading circulation of possibly 100,000.
Fifteenth Biennial Report
Space does not allow, nor for that matter does proper consideration
for official and public readers permit, detailed mention of all other activi-
ties, many equally as essential and helpful.
The men of the field, what of the services of our marketing special-
ists? Briefly, they have helped to market 193,038 head of cattle and hogs
and about a half-million dollars worth of miscellaneous farm crops. They
have attended 603 breed and fat cattle shows, egg shows, calf and cattle
grading demonstrations, hog shows and sales, poultry and other meetings
of farmers, pecan and sweet potato grading and marketing demonstrations,
estimated attendance about 35,750. They also assisted with 12 dairy cow
auction sales. They have helped in the planning and building of livestock
auctions, auditoriums and exhibit rooms, made numerous trips to Washing-
ton for relief of producers on quota and slaughter regulations, etc., and in
aiding the poultry industry present its case for price adjustment on poultry,
meat and eggs. Have prepared Beef Cattle, Hog, Poultry and Turkey bulle-
tins, which were printed by the State Department of Agriculture, and pre-
pared many editorials and special articles for the agricultural press of the
state. They, through supervised grading, standardizing, processing and
selling of butter, eggs, poultry, turkeys, etc., directly and indirectly aided
in the sale of products valued at $4,279,238.00. They participated in 410
conferences, wrote 5,020 letters.
Including the volume of work accomplished by the clerical force,
the boys in the printing room, the Market News Specialist, and the
Commissioner, results have been sufficient to show that where there has
been a need, there has been a Bureau service or representative to provide it.
Just a word about economical operation, the keynote and pride
of the Bureau: We turned back to the State unexpended appropriation of
$6,671.14 June 30, 1945. June 30, 1946 we brought forward $8,413.77. Since
the Assistant Commissioner became Commissioner June 7, 1946, he has
saved the State the Assistant's salary. In the fiscal year ending June 30,
1947, every economy possible will be practiced-we shall as heretofore
i~emain well within the funds allowed.
Looking around and ahead, Florida agriculture as a whole is in
the strongest position financially,-in its history perhaps. The war-time
inclination to lower quality must disappear. Then when many times because
of strong demand and OPA ceilings the cull brought nearly as much as
high grade, the human instinct was followed, and many cashed in on the
opportunity. It will not be so in the future.
There will be an increase in the use of frozen foods. Quick freezing
by portable units at Florida production points may be expected if cost is
hot prohibitive.
There will be, and must be better usage of surplus products and of
low grades. What nobody gets, wastage in farm products, somebody pays
for. That is not economically sound in principle nor humanitarian in effort.
Packaging will probably show greater development than other
factors of agricultural marketing. Perhaps sooner than we expect, con-
sumer packs will be tried out at production points. A lot of research work
State Marketing Bureau
was done in war-time, and has continued since, on container materials and
construction which should be helpful. We have come a long way from the
time the only processing known was sun-curing fruits and vegetables. Then
slowly step by step came methods such as smoking, salting, spring-house
cooling, canning and lastly frozen food processing. Since pre-packaging
protects against waste loss, loose goods spillage, insect infestation, evapora-
tion of liquids, spoilage thru loss or gain in moisture, and pilferage, and
creates good will toward the product by reaching the consumer in better
condition than loose, we may expect development along that line.
The self-service feature of the larger chains sets the stage for
popular consumer reception of pre-packaged offerings of not only fresh
fruits and vegetables, but meats. We may expect to find in the near future
wider assortments of ready prepared foods, sooner or later a pre-cooked,
ready-to-serve meal that has been frozen pre-cooked.
Should the frozen foods line really develop to be competitive to
fresh vegetable volume, shippers may find it to their advantage to package
vegetables in consumer units in producing centers and keep under con-
tinuous refrigeration till they reach the consumer. It is not too early to
stalk this game, and start research along the trail of the fresh food distri-
bution of tomorrow.
While airplane transportation of agricultural products is largely
in the experimental stage, it has definite advantages and will compete with
rail lines and truck carriers for certain perishable crops. Faster service in
general, better refrigeration and pre-cooling, storage, air conditioning and
all around transit preservation awaits the growers' products of tomorrow.
So the Florida fruit and vegetable producer must cater to the taste,
the appetite of the consumer, in quality he prefers and as much quantity as
he can use and pay for. The Commissioner has given much thought and
sincere, sympathic study to a means of increasing food distribution by
increasing consumption thru a food credit risk underwritten by the Federal
government. The plan is something new; it has survived critical blows of
some of the nation's top marketing experts. It was outlined in detail in
the June 15th issue of our Bulletin. It should go a long way toward solving
an all-time marketing problem, and what is even more important, prevent
any American family from going hungry.
We cannot put California and Texas out of business and no one
should be so foolish as to try. We cannot thermostat control the weather
so early heavy killing frost will remove competition to our first Fall vege-
tables and delay it till our late Spring crops are harvested; nor can we
regulate the rain, wind and frost inside our own borders. Some day winter-
time vegetable production will have to be marketed under a clearing house
or some kind of national stabilization plan. Marketing is no longer confined
to State borders; it is of national and indeed international scope.
When the scarcity period of high priced farm products is over and
we have the surplus problem again, we shall have along with it a greater
number of middle and low-income groups who could use those surplus
products in either fresh or processed state. Most markets have been ex-
ploited by alert marketing agencies; perhaps the smaller cities, towns and
Fifteenth Biennial Report
villages could use more, but the best remaining outlet, the one the least
really utilized, is that of the low-income group. Since the majority of
American consumers in normal times fall within the low-to-middle income
class,-and the farmer still has a large proportion of No. 2 and unclassified
grades in his production,-if the low income group cannot afford the higher
grades, it seems the wiser course to provide that group with lower grades
which they may be able to purchase, than to let such production rot in the
field. Instead of spending so much effort and money trying to increase
distribution among the top eight percent group of families with incomes
averaging $5,000 and over per year, we should capitalize more on distribu-
tion of our fruits and vegetables among the ninety-two percent group of
American families with incomes averaging below $5,000 per year. Some-
thing is wrong with our distribution and economic conditions when thou-
sands of cars of food products waste in surplus while at the very same
time thousands of American people suffer in famine.
Every Floridian should be interested in, and those directly engaged
in agricultural endeavor are vitally concerned in a further rounding out,
of extending the Florida Fall-Winter-Spring marketing season. One way
to accomplish that is by supplementing fruit and vegetables with livestock,
poultry, dairy and other types of farming. For the product of some of these
lines of agricultural endeavor, we have as good Summer market inside
Florida as we have a Winter market for fruits and vegetables outside the
State. Encouraging processing, canning and frozen foods facilities for the
fresh perishable fruits and vegetables, and manufacturing facilities for
further utilization in by-product form will be helpful, for whatever amount
is thus used is that much removed from current fresh perishable food
market channels.
Reasonable transportation costs and freedom from interference in
delivery to any United States market without extra assessments in connec-
tion therewith, is worthy of every necessary effort to secure and maintain
the privilege of hauling perishables by truck, rail or plane.
We all want to see the grower get cash for his produce,-he is
usually least of all able to extend credit accommodations, yet is too often
forced to do so. The farmer should not have to take checks from individuals
he has never seen before, and may never see again. Letters of credit, surety
bonds, traveler's checks, cash and other means are available to truckers or
other buyers, and they should be required by the farmer for his protection.
Weather forecasting facilities to every growing section should be
available and so extended. Records prove that weather adversities are
major problems. Bad as these sometimes are, the winter production fares
better than would a full summer-time truck crop production for fresh sale
on the Northern markets.
We may expect new crops and diversification of the old reliables,
old crops springing up in new sections, different kinds of vegetables given
trial growing in sections where one main crop has so long been the practice.
Where the crop can in the net be the most economically grown and advan-
tageously marketed is where we may expect our future centers of field
activity. In the migration let us hope operations do not cross borders, that
State Marketing Bureau
sound tariff protection will prevent Americans from growing truck crops
in foreign sections.
What can we substitute for the demand and market created by war-
time domestic and export outlets? If there were the war-time demand in
peace-time, we would have a minor marketing problem: Finding a replace-
ment market for the war-time volume is the problem to solve, or else we
face eventually drastic production curtailment. We shall have to take
advantage of export and domestic outlets; of canning, processing and freez-
ing facilities, of manufacturing into by-products in the feeds and plastics
fields; of surplus-purchase programs; and of getting these products more
widely distributed among the low and middle-income groups.
We believe the Bureau organization has the ability to keep step
with future conditions, and stay abreast with progressive marketing in its
many diverse requirements. Marketing is our business, better marketing
has been our objective since the Bureau started in 1917. Our Marketing
Specialists have a sympathetic grasp of Florida agricultural marketing con-
ditions, the knowledge of how to best use existing facilities to the advantage
of the producer, and sufficient experience and fundamental, conservative
background to lay workable plans for future progressive marketing.
Regardless of how detailed the service recapitulation of a public
agency may be for current or all inclusive biennial periods, its real worth
cannot be measured by performance alone. If it could also be determined
how much the agricultural progress of a State would have been retarded,
how much less growers would have received for their production, how
much more it might have cost the producer to grow and sell his crops had
such agency not existed, then would we know its worth. The cost of main-
taining the Florida State Marketing Bureau in dollars and cents in the
current biennial period is detailed in the financial statement that follows:
Fifteenth Biennial Report
FINANCIAL STATEMENT
of the
FLORIDA STATE MARKETING BUREAU
Expenditures from July 1, 1944 to June 30, 1945
APPROPRIATION FOR YEAR ENDING June 30, 1945 __ $75,969.25
Brought forward from 1943-44 Appropriation_ 11,400.99
TOTAL AVAILABLE___ ___________$87,370.24
EXPENDITURES (12 Months)
SALARIES _$37,243.00
NECESSARY & REGULAR EXPENSES:
PRINTING $7141.95
Maintenance of equipment and supplies,
such as paper, envelopes, ink, etc., for
issuing daily markets reports, bulletins, etc.
ADDRESSOGRAPH .-- ____ 1560.98
Upkeep and supplies.
POSTAGE 2782.71
General office mail, semi-monthly
bulletins, market reports, daily mail
reports from Miami, Tampa and 8
road guard stations, miscellaneous.
TELEGRAPH 428.50
General office, leased wire maintenance.
STATIONERY & OFFICE SUPPLIES__ 1084.65
Office equipment, rating agency subscrip-
tions, trade directories, typewriters,
stationery, ink, stencils, water, etc.
TELEPHONE 589.95
Monthly regular, and long distance.
TRAVELING EXPENSES _____ 7740.64
Commissioner and 4 Marketing Specialists,
field duties.
RENTAL ..-...-. 2860.00
Jacksonville offices.
MARKET NEWS ____ 19,266.72
Daily reports, 8 field stations, general
overhead expenses.
$43,456.10
$80,699.10
TURNED BACK TO THE STATE June 30, 1945-__ ---- $ 6,671.14
State Marketing Bureau
FINANCIAL STATEMENT
of the
FLORIDA STATE MARKETING BUREAU
Expenditures from July 1, 1945 to June 30, 1946
APPROPRIATION FOR YEAR ENDING June 30, 1946 $86,571.25
Credit, sale of old equipment replaced with new 871.60
TOTAL AVAILABLE $87,442.85
EXPENDITURES (12 Months)
SALARIES $35,590.94
NECESSARY & REGULAR EXPENSES:
PRINTING $6687.91
Maintenance of equipment and supplies,
such as paper, envelopes, ink, etc., for
issuing daily market reports, bulletins, etc.
ADDRESSOGRAPH 325.40
Upkeep and supplies.
POSTAGE 1963.15
General office mail, semi-monthly
bulletins, market reports, daily mail
reports from Miami, Tampa and 8
road guard stations, miscellaneous.
TELEGRAPH 400.37
General office, leased wire maintenance.
STATIONERY & OFFICE SUPPLIES_ 1157.61
Office equipment, rating agency subscrip-
tions, trade directories, typewriters,
stationery, ink, stencils, water, etc.
TELEPHONE ___ 546.55
Monthly regular, and long distance.
TRAVELING EXPENSES 6189.34
Commissioner and 4 Marketing Specialists,
field duties.
RENTAL 3120.00
Jacksonville offices.
MARKET NEWS ___--___18047.81
Daily reports, 8 field stations, general
overhead expenses.
TARIFF COMMISSION 5000.00
$43,438.14
$79,029.08
CREDIT CARRIED FORWARD to year July 1, 1946-June 30, 1947 $ 8,413.77
IN MEMORIAL
L. M. Rhodes was born in Carroll County, Tennessee,
October 13, 1874, and died in Jacksonville, Florida, June 17, 1946.
His early life was spent on the farm and teaching school. He was
of rugged stock with the spirit of the pioneer.
He entered the work as lecturer and organizer of the
Farmers Educational and Cooperative Union of America in 1907
which work took him over many States and he became a national
leader in that organization. It brought him in contact with
statesmen in Washington and his appearance before congressional
committees influenced legislation on measures relating to agri-
culture.
In 1917, he was appointed to the position of Florida State
Marketing Commissioner, which position he held to his death.
No man in public life was known personally by more people in
Florida than your friend and mine L. M. Rhodes. His character
and personality were such that it was a benediction to associate
with him.
A man whose life was an inspiration to all who knew
him, whose good name stood for all that made for noble living,
whose character labeled him as God's nobleman, when called
to go left all who knew him with sad hearts.
Mr. Rhodes was a man of superior mind, of integrity as
unblemished as the heart of a Saint, as generous as a mother to a
child, as ardent for a humanitarian cause as a St. Paul. For a
quarter of a century his voice was heard from the Atlantic to the
Pacific always pleading for the cause of the poor. In his life he
knew hardships and what it meant to struggle for a competence
but proved himself a master of circumstances.
He rejoiced at all things good and deplored all things
vile. His ambitions were praiseworthy and his aspirations gave
meaning and purpose to life. Were all men of this earth such as
he there would be no need for prisons, criminal courts, or wars.
It is glorious to so live that when the summons comes
there will be no regrets and all must feel the loss of a great
soul. Such a man was L. M. Rhodes.
Farewell, friend of man! Your life has been an inspira-
tion and an exemplification of one who loved the Lord. So sure
as life continues in another sphere, so certain will a welcome
be given our friend by the redeemed in the mansions not made
with hands.
T. J. Brooks
IN MEMORIAL
Mr. S. W. Hiatt succumbed July 17, 1945, to a heart
attack in Gainesville, following a major operation. Mr. Hiatt
joined the force of the Florida State Marketing Bureau in 1929
and served as our Marketing Specialist in Fruits and Vegetables,
until his death.
To know this man on casual acquaintance was to respect
and like him; to know him more intimately in his official capacity
and observe his conscientious, fair-minded spirit in the perform-
ance of his duties was to admire him. To have the privilege of
his association as a co-worker was to love him.
The Bureau entrusted matters of weight and importance,
requiring tact and skill to conclude, for Mr. Hiatt to handle,
resting assured that such assignments would be discharged honor-
ably, fairly and creditably. Not once did he lose his head, never
did he embarrass the department, always he exceeded expecta-
tions in his specialty of service.
His patience under stress and poise under the most
vexatious tasks equalled those of any public official I have known.
His fortitude in hour of tribulation was as remarkable as com-
mendable, he carried on with a smile though his heart was
heavy many times. Never was the statement more true than
in this instance: He was a good man.
No man had greater love for his family than S. W. Hiatt.
He once told me his greatest investment and his fondest asset
in life were his children. Of these, noble sons and exemplary
daughters, his every hope must have been fulfilled, his every
pride in them was amply justified. Their attainment of success
and their loftiness of character have rewarded well his fatherly
interest and devotion.
Our deep sympathy to his family cannot amend the
irreparable loss they have suffered, condolence in time of such
bereavement is so impotent, so deficient, though our endeavor
to lighten their sorrow be ever so great. But there is this com-
pensation: He left an enviable credit balance in the book of life.
The memory of S. W. Hiatt can never bear a trace of ifs and buts,
nor conditions and qualifications, for there were no blemishes
on his character. His thoughts were sublime, his actions all
of them were well tempered in conception and magnificent
in execution. His deeds for Florida agriculture will live long
after him.
Neill Rhodes
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