UF00083692_00177.pdf

UF00083692_00177.txt

UF00083692_00177_pdf.txt

September 2. 1966

MEMORANDUM FOR MARVIN WAT).

I suggest that the chap in the President's pertorrnance rating (Chart fl)

is unrelated to his pereonal popularity. just as the drop in the stock
market (Chart 02) is unrelated to the popularity of stocks.

Chart 1 Chart #2

Both reect uncertainty -- lack of confidence.

It follows that the high rating of the Preeident in 1965 was unrelated to

his personal popularity. but was based upon his ability to achieve results.
largely legislative.

The thesis is that President Johnson is the kind of man who is respected
more for his ability to perform than he is {or personality characteristics.

The country has not been captured by the angle of his cigarette holder.
Like Ted Williams. he's great when he's putting them over the fence.

.2.

In other wot-do. tho roto- lor th high unto Prooidont Johns. htmorly
onjoyod woo his amount ohility ud Cajun on! tho Notion.

hot n Congrou hog to publicly c in. oad oo Vim wot-mod. sad
to tho otock morkot tun. nod to noo tioto moltiplioa. old so pricoo rooo.

on! u moo oxcoodod tho paidoliuo. tho mom" ol pot potion-mono
dimmod.

Idonotthinhthotohoidmootdinitiothoouthoioiohtivo lowin
rohniid tho imlo d oompotonco: pthor. tho oountty would ho imwooood
today by .3 "m- choro" mini-trot!" "doom.

Thu Prooidont should oride hot-on Ind 13hr ovoohoododiy [or on-
dongorin oconomic otlhtlity.

a. ohouid motch u. rmnooo :- odoth civil nan uu. mm... 1.
civil "mo

Ho ohould donut-truth to-0min...

Ho ohmic! coho notion to notch tho mum ho ohovod with propooolo tot
Domoootrotiouo Citioo. Hood Btu-t Prop-m. Economic Opportunity
Progrom. oi oi. with vigorous and dowo odmioiotrotion program.

Having comm-tutu! thot he in tho .rootoot loodor o! Coorou in Monty.
ho ohould now don-outta that tb progruno ho hm! oro muhio.
ond thot ho con moko thou: mt. ~loo oomo tuooo oo othor. tho country
to ring (in o ny it hoo novor o boloro) shod on d ito prohlouux
"Why dooon't tho Pnoidoot do "mm. M it? Thoy don't moon
you moro int-lotion. Thoy do moon mrcioo tho ioodotohip ho hn
ohovn in tho ioghlotivo (told with loodouhip h odd-lottoth

Forrio Bryon

Fmeb




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