UF00083564_00059.pdf

UF00083564_00059.txt

UF00083564_00059_pdf.txt

John: 4/7/i0

We are paying SI per 5| for all advertising on can get. We know this is a
Otrduue thing to me and I have been nerturhed myself, but I heve been
concerned Nytll a great deal the last few months in trying to get sees
notional publicity, not only lur future books, but the whole citrue
industry. rhr inutance l was, this is between me and thec,l thought

when the citrus cummiseiun chsrgee---thet publicity firm for $25 hunk!
for so many circulation, you knee, I thought veil Lore we are down in
here and get just as use; much system as publicity about citrus and to
get just as much sense about but to place stuff. We can blaee it better
than they could because us know what they are after. We could do it

like a farmer selling his okn produce. i have figured if the governor
would make a speech at Nos York say, and he would hear down for fifteen
or twenty minutes maybe or certainly ten minutes, or fiVe minutes even,
on Florida cltruo, the idea making everyhody conscious, just like euca-
coin does.

hell, he have vieeed the boat there heceuse everybody liken to Lear about
citrus to start with.

New, Key, I was real interested, l've got on article coming out in the
May issue of the Cutarion, it 8hnuld he out in the next three or four
days. I took it for granted, and this is snssthing l Ieldun hover do,

but I took it for granted that everybody knew about the remonce of florida
citrus, that is Ponce Deleon probably scattered some seeds and all that

eurt of thing, \n editor 65 another magazine in New York told no you

fellows are falling down on the rometic side of your citrus industry.

You could soil the whole citrus industry if you keep on referring to

thin romance part. ind i think a governor could do that. No chuld hvumioe
the iuduntry that when l'm governor i" 9- ing to do thus and so alu-ut
Isillng the euuheyod fruit. Tier. Is one thing in the hrydnt kcanoaion
that l'vo nuthcd n his posters he in saying it's time For Bryant? then
there is another thing there last Qualified By Far. n. does that oVer
00 0V0" dociu no the posters and all over the Itatc. You take Doyle
Carlton, he'a uvt a different thing on each poetor and you can't remember
what he oays.

Dolyc lo clipping, too.

I think so. I'Ve heard that, Key. i'vo heard that in several quarters.
The over day I went to Nsptuno Bench .md Johnny Dickinson tent with I.
and we counted the olgno, governor pastors, and nearly everyone we saw
of Carlton it had toncthing like Doyle Carlton, etc etc. imagination
tODporod with judgment. You 9v along a little bit furtLer you'd soc
proVon record, attainable program. we waited about 30 minutes and i
laid to Johnny new repeat For no any on. vf theoo slogans that we saw
0" thooc billboards. He couldn't do it and he said all right you
repeat then to no. nd I couldn't do it. Both of us know the Bryant
siuuan its The for Bryant. Cn his presentation of better citrus
inspection ho Could certainly not the orowora by saying that ho is

9 ing to one to it that this serviCc it or modernized and so forth and
so on that they Hiil be surokthat they are getting the proper grade for
their fruit in order to get tho rightful return. he might not his
otatiaticiana to figure out how uuch munoy Florida faracrn spend for

"'t"" W"? war and than Point out that just millions of dollars

being opont and no attention being given to the fertilizer lnopoctlon

aervica, I intend to see that this nlllion dollars that we have spent
atc. they sat value recaivad for it. These are points Key, that I

vane-bar that we uaed in campaign that got a lot of reaction

and I think it would help.




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