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J meals Bauer roe govzaxoa
CAHPAIGH PLHS AID ORGKRIZATIOI
The forthcoming campai for governor will undoubtedly be one of the
hardest fought in Flor da'e history. It will be won in the "field" ~-
in the counties. the cities, the towns. neighborhoods. and door-to
door. in a large sense, victory will so to the campeinn volunteers
who punch the most doorbells.
This is the area in which most campaigns are won and lost, but the
1960 gubernatorial election. it seems to us, will be more dependent
upon the work and energies of the "volunteer" than any Florida elec-
tion in recent history. it the time or writing, an unusually ler a
number or prospective candidates are grouped before the starting ins
and it is probable that more than the average number of prominent men
will actually take part when the gun 3003 arr. In any campaign
wherein the voters have a large number or men from which to choose.
the candidate they hear the most favorable things about from the most
people will get their attention in the polling places
Ferris Bryant has an advantage in that he is the only individual
under consideration who has ever run for governor before and success-
ful gubernatorial candidates in Ploriia usually run twice betore
being elected.
A peculiar tact highlights the importance or organization which means
workers; people who are really striving physically for Parrie Bryant's
election to the post for which he is so eminently qualified. Tele-
vision has become a peculiar factor in the lives of a very large
number or Florida homes. People are spending more and more time en-
Joying that means of entertainment. This means that they have less
time during the evening hours to spend reading, listenin to radio,
riding about where they might be influenced by outdoor vertieing,
and so on. At the same time. it has become difficult for candidates
to obtain as much television time as they would like in order to in-
form the public as to their qualifications. Then, in areas where
there are several stations it is hard to attract the attention or the
viewer while other TV stations are presenting entertainment programs
or large budget variety at the same time. whether we like it, or not,
we must face the fact that most people are not sufficiently interest-
ed in gOVernment to turn from Jack Benny to a candidate's address.
whet all this means is that political campaigns seem to have run a
full circle. Once, the house-to-house canvass by a candidate's
supporters, together with outdoor speeches by the candidate were the
most substantial part of campaigning. Then, radio made its advent
and candidates were able to no: it to go directly into the living
room. Along came TV and for awhile that medium proved very effective,
because stations did not have many programs from which to choose and
thus made ample time available for politics. Today, television no
longer has the time available for candidates,tckos rest demands on
the attention or the family, especially during eve 3 hours.
-10-
ELQANOB COMMITTEE
This is so important a responsibility that no one is actually
excused from membership. However. you will find it necessary
to set up a formal group for this express purpose in order to
assure an orderlyland efficient approach. It is pretty well
established in a fund raising programs that the best, nest
productive members are usually those able and willing to make
substantial contributions themselves. however, the Bryant can-
psign is interested in not only obtaining as large a "war chest"
as possible, but in doing so from as many people as can be con-
tacted. A one dollar contribution is a vote as well as e dollar,
and one hundred such contributors add up to 9100. You may wish
to make a special drive on Just this type cf contributor and
you'll be surprised, if you haven't already had the experience
as to how many such contributions will be obtained by this ap-
proach.
Of course, you mast also initiate a program to obtain the interest
of the larger contributor who is able to give more of his resource
as to assure Florida of good government -- the type of gOVernment
which can only be obtained by election of the best qualified man
whose record proves it beyond doubt. The county finance committee
solicits funds to support (1) the stateduide campaign and state
headquarters and (2) to maintain its own individual county program
(over and above that included in the stat) budget) and its own
county headquarters.
There are definite rules and regulations ccncernin campaian con-
tributions which are covered under Florida's Electgon Law which
will be made available to you. Be sure that all finance people
are well acquainted with same and that proper records are main-
tained. It is the combined duty of both the finance committee
chairman and the treasurer to keep such records and communicate
then promptly to state headquartexs so that proper and precise
reports can be rendered as the campaign pregresses toward the
first primary election (May 3).
-11-
TRdASURER
This, or course, is the individual who is charged with receiving
and accounting for all funds at the county level although he,
or she may have as many assistants no thought desirable. Their
responsibility also includes payment of bills by campaign
vouchers in a manner prescribed by the election law.
Most counties already organised have chosen accountants, bank
officials and CPA's for tnis irportant voluntary assignment.
-12-
ADVERTISING COMMITTEE
The chairman of this committee may not have actual advertising
experience which, while it would help, is not a necessity. Be-
quisites do include executive ability, alertness and a willingness
to work hard. There will be little need to prepare newspaper
advertising, or radio and TV copy. That will be the responsibility
or the campaign's advertising agency which has the manpower in
talent to perform these responsibilities.
But some or the nest effective elements within the campaign adver-
tising structure will depend on your advertising committee for
success. Basically, they are these:
1. Outdoor si or ester iocati a.
First job Ears -- 353 an early one it you are going
to beat competitive candidates, or those running for
other offices, to the punch -- is to locate good locations
for outdoor signs or varying sises. Look for private
property spots with good view to trarric and obtain the
owner's permission to place a sign, or signs thereon.
If you don't, you run the risk or having your sign re-
moved anyway and or provoking animosity for trespassing.
You will find that when you have a few signs up that
other property owners will call to volunteer locations.
Some such locations may not be cost desirable, but always
place a sign when the space is volunteered except under
most unusual circumstances such as in a location which
you feel would provide a bad association for Ferris
Bryant. It you fail to res d to such volunteered
help the people involved wi 1 feel that you don't want
their help.
Real estate people can help immeasurably in finding
sign locations and obtaining proper permission.
The next Job, or course, is to put the signs up. One
idea of merit is to make an agreement with non-
competitive campaigns ror other offices which will
allow you to tack small Bryant cards to their large
signs and allow them to place their small signs on
large Bryant posters. They'll do it anyway, but it
worked out in advance, your small signs have a chance
to stay up.
how important are outdoor signs? Importance can probably
not be over-emphasized. A large showing provides a
psycholo§ical feeling among viewers that the candidate
must rea ly have a great many supporters, that his
campaign is unusually vigorous. And people like to vote
for winners! Caution: some neigaborhoods and consumi-
ties are unusually opposed to such signs except in limited
NOTE:
-13-
areas. In such cases, control placement to avoid con-
demnation. Trees are sometimes used, but where frowned
upon, don't use then. And get then down right after
the first, or second primary. depending upon when
Farris 3ryant is elected.
The purchase or large, 2h sheet posters from outdoor
advertising companies will be handled by the advertising
.OHOYe
2. Literature ~- o
The printing or literature is state headquarters' re-
sponsibility, but that is the least important part or
the job. Your Job is of extreme importance and that's
to get literature where it will work -- in the hands
and mail boxes of votersl Much campaign literature is
wasted where through lack of good neat and organ-
isation, it is allowed to stay on shelves and in
closets. Mail it, Hand it, give it to somebody. Hake
it work for you. You will be surprised and pleased
with the Bryant literature which will differ from any
other in Florida's campaign history.
3e 8 r Stri '-
Here again Es evidence of a.c1ndidate'a strength.
It is also a very economical neans or advertising be-
cause the "space -- the car bumper -- is secured at
no cost and the strips are cheap. But one: again,
bumper strips won't work in the trunk of a volunteer's
car.
Always get permission to place on a car; nsVor place on
a painted surface. Windows and bumpers will not be
damaged in any way.
It [on find an enthusiastic supporter, put on as many
as as can carry without obstructing his view. One car,
well decorated. attracts a good deal or attention.
Both tamper strips and litsrsturc should alwa s be avail-
able at rallies, meetincs, parties, etc., w pre-
arranged volunteers on hand to put taem on cars and
pass out literature while the meeting is in progress.
People attending a Bryant meeting wi 1 not object when
they find a Bryant bumper strip, or two on their car
and when they find literature on their car seats.
Never, however, place literature, or any other Bryant
material under windshield wipers.
u. Direct Hail --
iEIs advertising medium is second best only to
personal contact, because in political campaigning
otters are constructed to express the opinion or one
friend to another. or one member or an industry, or
-m-
profession, to another. Lotters will be counted on for
great influence in our Bryant for Governor program.
Letters of various intents and purposes will be furnished
the chairman of your advertising committee. You will
be called upon, probably to write others for volunteers
who wish to send them to friends. But the big job your
advertising cousittee can do is to enlist people who
will have them written on their own stationery and who
will pay for the postage. Thus, not only does direct
mail assume its proper responsibility in the campaign,
but it becomes a very inexpensive means as well. Once
your committee is fanned, even the smallest county will
think of many supporters who will perform this cat
assist for you when (1) they are asked to and ( ) You
prepare the letter for then. Some will wish to write
their own, of course.
It is easy to see that the advertising committee and
its chairman will be very bus people from among your
most sincere and dedicated vo unteere.
Stated properly, euch e oomittee actually coneiete. as a. rule.
or e good manager who will determine who among your group can
sake good eddreeees (einoerity and knowledge are the prime re-
quieitee), then lines up the opportunities for the speakers to
appear and, finally, makes up the schedule and ensures the ep-
pearencee .
Simple speeches will be eupplied by atete headquarters.
PUBLIC IT! COiCiITTBE
Here again, we are really talking about an alert individual,
as a rule a volunteer. Best equipped for uis Job is someone,
or course, with influence with media -- newspapers, radio and
TV stations. Large advertisers are good bets.
It is not necessary for this person to be able to write news-
paper copy, because complete notes are all that are required
by editors.
stories this committee will have to ori inate have to do with
local campai news. Bryant is coming n, an organizational
meeting is p anned, someone is giving a coffee, etc. Stories
of impact concerning the overall campaign will be prepared by
the campaign's public relations counsel. However, even these
will have e better chance or being printed it your chairman is
or good newspaper influence. In such cases, we can direct
such stories to your chairman and he can serve the campaign well
by carrying them over to the paper. In such cases, the stories
will have to be delivered ronptly, so we will have to know
that the responsibility w 1 be carried out thoroughly. Don't
tail to give cenpaign n:ws to radio stations, too, and, of course,
TV stations. Many caupsign people forget radio and thus miss
very exrective news coverage.
-17-
CITY AND TOWN COIMTTZCSS
Many counties have several, or a good many corporate communities
therein. Each such city or town should have their own committees,
their own chairmen, and much or e duplicated organisation to
that or the county.
All or the foregoing are recommended as immediate steps. They
should be accomplished as rapidly as possible. If you will get
this initial work out of the way Just as soon so you can, you
will be well prepared for a herd hitting, successful county
program.
This, of course, Just describes the basis for efficient operation
which. when modified to suit your local nzods, will do the Job.
By the time you get it put together, we will have our next set
of recommendations to you for which the organisation outlined
herein is u prior necessity.
-2-
80, we're back where we started tron. The candidate with the great-
est number or willing, dedicated volunteers who will visit tron house
to house preaching the virtues of their man and who will see to it
that their candidate's supporters get to the polls, has a tremendous
advantage. The fact that this approach requires less money adds to
its value, because gubernatorial campaigns in Florida, as in other
states, have become so costly in recent years.
This does not mean that our campaign will overlook television, radio,
newspapers, outdoor and other forms or advertising. To the contrary,
Bryant's campaign funds for this purpose would appear to be better
advanced at this stage than any we have ever seen in Florida. A
great deal or study has been made in order to present the most vigor-
ous and extensive advertising and publicity canpai for Farris
Bryant. But it does mean that Bryant's victory wi l rely on volunteer
support to a great degree.
80, this pamphlet is devoted to service to the all important volunteer
in order to land him and her the greatest possible support and guid-
ance.
-3-
THE CAHPAIOI A8 A BUSINESS
A large political campaign is difficult to compare with any other
endeavor. First of all, it is definitely a "business" and these
campaigns which forget this factor often wind up, not only in de-
feat, but in financ al difficulty. Farris Bryant's canpaizn will
be conducted as a business on a basis of good ethics, policies of
economy, and efficiency which will allow even the most experienced
business administrator among Bryant supporters to enjoy such asso-
c at on.
Campaigns are peculiar businesses, however, in that they are formed,
financed, conducted and dissolved all in the period of a few months.
This puts even a greater emphasis on the importance of efficiency
and organisation.
In such an enterprise, communication plays an unusually important
role. Thorough organisation is of vital necessity.
The Farris Bryant campaign has a plan. In many respects it re-
sembles other typical programs of like nature and in others it
differs to some de es. Such differences as do exist have been
introduced to prev do star efficiencies and larger return for
every contributor's do lar spent.
There are many different ways to conduct political campaigns Just
as there are different ways in which to conduct businesses. It is
necessary to adopt a plan and than work at it as energetically and
on as well a coordinated basis as possible. There will undoubtedly
be some differences of opinion among the many Bryant supporters
as to how various aspects of the program should be carried out.
But as no battle can be won with each area's command proceeding
on a different course, our Bryant for Governor caspaign must be
conducted as closely as possible to the planning which has been
developed from advice obtained previously from all parts of the state.
Of course, there will be instances where the program can be inproved
locally without departing from the basic design. Such improvenent
is encouraged. It is obvious that various sections of Florida must
be approached in different ways.
So, the Bryant campaign is to be flexible, because part of a can-
paign's success is based on that very flexibility.
Suggestions as to steady improvement are not only welcomed but
earnestly solicited and it is fully expected that ideas received
from all parts of Florida will result in a much better program than
that conceived in the beginning.
.h-
0003?! ORGANIZATION
This is by far the most important element in a statewide campaign,
for more important than the makeup or state headquarters. This
will be especially true in 1960 for reasons already expressed.
County teams for ?erris Bryant's election are proposed as to
structure in a manner familiar to those uho have participated in
political campaigns before. It is in the help provided to county
organizations that our Bryant program will excel.
-5-
cgggg; NAXAGER
While your county organisation nay wish to set itself up in a
slightly different manner from that herein described, you will find
that the suggested formation will prove to be basically sound.
The "County Manager" (or in some cases, "County Co-Mansgers) is
the administrator or the county organisation. It may be that
another post or "County Chairman will be desirable in some areas
where a strongA well-established business, or professional person
might be will g to lead his time and good name to the campaign,
but who cannot devote time to administrative details. "here pos-
sible, we recommend that a County Chairman be selected in addition
to a County Manager.
Age is not necessarily a prerequisite in the selection of the person
to r111 this post, but ability, experience and time certainly are.
A perfect County Manager will have administration ability in
quantity with an ability to allocate responsibility to others and
the energy to check on those others to see that such responsibil-
ities are fully discharged. The county manager must have the
personality to get along with the various types of people who will
become involved.
His ability to recruit sincere, able volunteers is most important
and since volunteers receive nothing for their services except
satisfaction in having perormod a good Job in getting the best
qualified man availab e -- Farris Bryant -- into our overnor's
chair, the manager must accord them the respect they eserve, listen
to their aug estions. make their jobs easy and as ertcctive as
humanly pose ble. Patience is a virtue of great value to the county
manager.
The county manager needs all the help he can get from others. Good
committee chairman who serve with him are of vital importance.
The manager provides a direct link to state headquarters, is usually
more aware or the tedious program of the candidate, becomes a most
important link in statewide communications, and has over-all
supervision or such important elements as contributions, promotion.
intra-oounty communication, getting out the Bryant vote on election
day (May 3). etc.
One very important consideration for the county manager is the
definite fact that the mere work and accomplishment he can register
as early as possible right now the more effective his county
organization will be when the votes are cast.
The Farris Bryant plan suggests that the following committees and
committee oha rmen be built into each county organisation. You may
wish to add others.
-6-
TELEEgORE COHMITTEE
This is a group of volunteers, headed by a telephone committee chair-
man, which should be formed early and constantly enlarged by new
recruits.
This committee is the basis of communication within the county. Such
workers summon other volunteers to meetinve, they notify and remind
other committee members of their own committee conferences, they
function in getting the eatest possible attendance to gatherings
to meet and hear Farris ryant when he makes his visits, they work
on the phones to obtain the greatest possible audience for Bryant TV,
or radio programs, they may arouse interest in a "letters to the
editor" campaign, they serve in locating Bryant voters and, in the
end, they play an important role in getting these voters to the polls
The importance of the telephone committee cannot be over-emphasised.
Actually, a really perfected telephone barrage could almost make the
difference between success and failure (although we do not propose
to rely on any one element, of course) and has almost done so in
certain instances.
Fortunately, this is a job which can be well done by volunteer ladies
who are limited in the time they can spend away from their homes, be-
cause it is in the home that they can function as members of the
committee.
You may develop a better plan yourself, but one which has met with
success is built on the number ten basis. First, you appoint a
vigorous telphcne committee chairman, probably a lady who does have
time to attend county organisation meetings. She reports, usually,
directly to the county manager.
Under the county telephone committee chairman there are ten assist-
ant ehairmen. The structure thereafter depends a good deal on the
size of the county concerned. Bach assistant telephone chairman has
a group of ten other volunteer telephone committee members when she
phones on any matter of importance. And each of those members has ten
people whom she always calls on any such subject. And so on until the
county is blanketed as completely as humanly possible. It is best
that the people to be phoned by each volunteer ten in number are
always the some people. This rule of "ten" is sufficient until
election time when it will probably be necessary to expand the num-
ber of calls made by each volunteer. But to lead the average volun-
teer with more than ten people is usually unreasonable and will
probably result in a breakdown of the system.
This omittee and its work is so vital that the chairman should
undoubtedly have that one responsibility only, because it will re-
quire her attention for every hour she can spare from her normal
family tasks. She will require records reflecting the names and
phone numbers and addresses of all her team.mombers which will
allow her to improvise when a chain in the link must be replaced
-7-
due to unforeseen incident: such as illnesses, etc.
By this eyetem, an important meeeage might be relayed from the
candidate to the county manager one evening, from there to the
telephone committee chairman that acne night and have hundrede
or people fully informed by the following day'- dinner hour.
Such a system ie immeaeurable in value.
Therefore, it ie our euggeetion that each county manager make it
hie first order of buoineee to obtain the voluntary eervicee or
a really top-rate telephone committee chairman and to lend her
his every aeeietcnce in getting under way.
.8-
HOME! 3
There is ever-growing evidence that not only are women interested
in good government and politics, but they are even more willing
to do something about it than some of their male counterparts.
Without doubt, a strong women's committee will provide a most
important element in your county's campaign for Bryant votes.
A well-equipped chairman of this roup is probably one with long
residence within the community. ghs should know a good many people.
She should also have had experience with organisational work such
as in women's clubs activities, fund drives, charitable and church
oanvasses. etc., because political campaign work embraces a good
many or the policies and ideas taken from all or these enterprises.
This chairman should be able to devote considerable time to her
very important job. That she should be highly regarded goes with-
out saying.
It is the women's cosuittee which will supply volunteer workers
to county headquarters work, scheduling them in half-day and less
responsibilities. Office telephone services, typing and filing,
stuffing envelopes, stamping and a myriad of other assignments
requiring the patience to stick to it and do it well are best
given to the ladies. Get a woman interested in a job and you can
consider it done.
The women's committee will also supply much of the needed "man
power for door to door visits with residents. another job for
which the ladies are exceptionally well suited (this function to
be outlined later).
This committee will be called upon to contribute a good deal to
the planning or ?arris Bryant's day when he visits your county
in order to get hin to the ri t spots where the greatest number
of potential votes may be inf uenced.
In short, this is the committee upon which you will count for
your greatest help in many respects. The chairman of this commit-
tee ehould be chosen promptly and helped to get organized with
as many recruits as possible.
-9-
§§§CUTIV3 COMMITTEE
This is a suggested committee on which all other committee
chairmen and other comittee officers serve. In addition, look
for members among the business and professional men and women
of your area. People in this group should be "door openers"
with as much local influence as possible. Retail merchants with
large advertising budgets for their own businesses are good
members and manufacturing executives, labor leaders etc, are too.
Include those who have had political campaign experience, and
prominent retired individuals. Kate it as ergo as you wish
thus assuring attendance of enough members at all meetings to
make them effective.
The executive committee is your "board of directors" charged with
giving the campai nmnager maximum assistance and lending ex-
perience and know edge to strategy, planning and programming.
Each member should have access to at least one influential group;
church, a civic club, trade association, large number of employees,
charitable organisations, service groups, etc.
The county manager may preside over executive committee meetings
or it may be decided to elect a separate chairman in the interest
of spreading the work load, especially in large counties in popu-
lation, or ographic sise. This committee should meet regularly
on a specif ed evening, or day time hour with someone charged
with making up a full and interesting agenda. A prior meeting
with Just a row in attendance might be set for this purpose.
PAGE 1
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of ti-:is cc:ra! t'.ee .uty r.at : ave rct-ml a o cica while it weild ..elp, D not a r.-Re. da irludo executive wellity, olert:En enri ord. lherE "Kill -6 11!"-10 EIDGd rO prD93rd na cr r:-dio cod TV copy. Th.t will te the ripaign' s r4vart tsing agency, same.1 are the a o perfei-m tasse reasonsibilities, ci the most e rrec e ive algame s wi chi:1 the e trac.ture will depend ca 7eur adveiri:ia ing ecm. Mically, they are these: 1. Outdoor sis:n, or paater locations. F Erst job nere -rina n aary -:-ne I f 7 to beat ecmpetitiva amaill stes, er 1.30:10 r Othef' Ji I-ices, to the panca -19 to 103at fOr OutdJoy 61;-310 of -751pying sing .Lo:,2 property spott, WLth ._-cod view to tr-ifflc y owner's posisteri tc pince a sign, or s.E It -:03 drr t yma rz the rb.E of ta::Ing ; naved M17esy on-: ci ::revel -. Anas:eit-7 00 You will flad t::In eter: -co nave -a iW s i --: etner :.>rOpert.7 mars will call !-o v::.lento 5-:219 a uce. les er to my se -' --.-a! i E:1r pl:-.ce -1 sig when tao re: a a v.1.n:3-:red .::st uw;ml alren'!*.tan non e in a 1::l-ra feel wein:i:rovide a : 1i s.sso:Ietin 0Er:mnt .-f 7:6 f all to rey:cr.d t.o such ve help the 90-.910 is.'olved WEl. rol t'irst. Totheir help, hal es:.ate pool:lc r-e help imesuri'd:l i: c.1._-n leent ions ar.a ab-.aini-g proper pe enis Zo :mt jos, of cc.une., is te put ta e.g Lis of ,terit is te 2:e et agree.ient with compe* it ive razi: at ,1:ns fe:, other : fil::n wh allow nu -.a tok 3:ull Bry uit c ards to t. signa and allow t;-.5 to risce -1eir sell 1:>rr.e Brya.:st rooters. Bevrii de it syn
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areas, in such onaes, centrol placoment to avoid cor,demnation. 'irees are sorme times user), but where frowned unn, deM t as t'son, and get. then down right -ifter too first, er acend trinary, de-widing upori when artis 3rynt is elected. The purchase of large, 2h sheet postnes frr, out -loor 2. -Iterature -The pr-..at j.ru of liberture aper.sibility, but that is t se tne job. our job is of ex-r. to get litee.ture where it wi and 1511 huxas ci votara i je wasted there tr.rough lack of Izetira it is allowe.i to aiT closata. .4111 it, Bind it, a 11 work for you. You will te alth tne Bryant literature wh our in Florlds i a em!m -ti.rn b 2. aslv-s ,nd in to atmobot!j. iseri and pleas 11 differ from nd n -'ry:uit M:nper a trip, or t!ao on the >n they ft!ad literrit:ace an tuoir car sen ho-aever, pisce literature, or ray o-.her 11 ander wa.ds.-iield -dip=ra. :.cc t 11-11 +a adv..rcuinre oc3tua la nec:11 mes^. :-nl il zoatret, because in peliticil c-tzpais are cena trusta:1 to a:.pr:33 toe opinlen
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..1 4pr liib, ante. 1t1, wl e onado o
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Stated properly, such a co:limittee actually corisista, as a ville, of a good manager wao will determine who among your group can ske good ad3rasses (sincarity and mowloago we the prise requisites), thien lines up the opport-.zittios for the speakers to appe !.r and, finrilly, 2.ates up ty.e se--iedulo orid assures the ap-
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Hee ganwear ral:7taxig tat,n : al indiadual a.,aaulea lae.lasad L ghapi al ajaaaa saha. e T-Ia, taao. arg-.a rIsa Iarla,. Id haaa. aael>py ..Caaau a II aataarat na ala thaalreiad
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By t .t-e IB Ltv .BBB, ,,i'yBy BpBBt B nit tueoii, ensuc c tyort o 3.-011 Bnvy tBeBr -Br c Bt
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Sw r ck he w tr d r .Th nd ewth the Fa--
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a larg+ politic-il enspaig'1 13 a Eff endeavor. First of .11, it in def cmaigis which forget this facM>r feet, but La financial difficulty, be conducted se a businaas on s "m e:ssroomy, Tea efficiency woich will business al.tlaistrater m.tong Er'j1n e lation. Ompaigns are peculia1+ hminessa, fluanca conducted end dissolved -Enis puts aven a craster emphtela tuid orgosization, In och na enterprise, co.smieiti role. Thorou._i organization is of The inrris Bryant cimpaign has a p senbles othe e typleal pro rama of differs to so;te degree. Such diff in produce to provide 4eestar ofri wrery contri-cutoria dollar spent. There are man-i different ww;s to c es there are difi'erent ute;s in whi necessary acaucpt a plan ind the on as wall a coordinated basis as De som diffsreiet-s of opinion or. sa to how varicas as-acces of the p But as no omia eri ha son wie 0:1 a ditfor ant course, or -ryst conducted as closely as pcasibis developed frma advice obtrained gr of coursu, there will be Eastene a 190111v wit;rd hisertly frer; th is enscuraged, It~ 13 ob tous that be apprenated in differuit ways. So, the ','ryant e-o'ipr-.ign is to b^ Leute to cocipare wls D.ny OWii' ini.cly 3 "buainoas-' and thase orm wind on not only in de Pariis Bryant's 31minian will ais of good ethics, ps:licios of allow even the mest exportane ad t supporters to enjoy such assahrawavor, in that they are fornad, all in the period CT a few Iramhs. en the L--portine s of afric-er.cy on plays an unusually 1,portant viral necoosity. lan. In nin-f respeeta it relika nn-ure rad in there it eraicos na do exist have seen cianelas tid larger ratarn for oduct politial cammtgns just ch to conduct busLnessoa. It is n work at it as energotleally ind p-ssibia. There will indelbtedly mg the .r.any .-tryant supporters rozrar. should lie espried out. d area's 'comohn' procMir'.g for Octerror ermpaig-. -:.uat be to the planoi.g which has beer. aviousl7 fra:e all parts of the state s Wr-e en the program ca, he LP;reved e has ic Es is. Such inproverimt 32rices sections of Florida must
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CoI~~o~ ~~ otoT. ItGAI0A-ooNo ipod0
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-IUTY:-dsa '911 yor : styorgni;:t i myviaht esetital upi l
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Inis ca-ttaa is the basis of e-s.aniecion within to ucreaes a er o other vel;nt_.,rs tc ne:tin s, th-r; noti other sovaa ttee nar:bars of LLcir own e2:rd s too epose done ao in elanteer ladies he!r home3, beers of '-he has se5 with u appcLat a who Mes have ts, usually, elect la ti:2 when i t ter of enlig ude 1-y c. t e r wi t t, n .: :. 1:ye te probably result la a U 1:03 committee sad its umioat 1: e:ily have the quire her al "-enttan to family trssks. She wil Als no ot' ''ton'' is suN i11 pros:stly 'n rieces:e-r-j to c?.. v-::Lunit tr. Et te 10:2 t peop le is unl ly unrosoona e akdown af tue system, wars is 30
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-y. due to unforeseen incidents such as illnesses, etc. By this systen, an Laportant message might be relayed from Oba Candidate to the county manager Ene evening, fron There to the telephone committee chairnen that same night and have hundreds of people fully informed by the followirg day's dinner hour. Such a system is imeasurable in value. Therefore, it 16 our sudgestiot that each county manager nake it ble first order of business to ottain the voluntary se rvices of a really top-rate telephone scored ttee chairunut and to land her nis every assistinee Ln gettir6 under way.
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-.here is ever-growLng evierace that n ir, goed governments and politics, but a do so-.eiing 'about it. than Dre.w o Without doubt, a strong womeds comi imporr.int alerant in your county's ca A well-equipped ehnir.nin of this gro residence within the cot.inity, She She shcald also have had experience as in wonen's clube activities, far.d eenvasses, etc., because politi:st e many of tae policies ind !lens takca This casirnan should be able to deve very importat job. Thnt 34-: so-ad out asylag, It is the venon's cognittee whiin wi to county andgarters work, schedule responsibilities. Office telephceae staffing envelopas, st-geplag and a .. requiring the patience to a tick to i giv:n to the 113123. de L 2 wa.in in coneidar it mene. Tae women's esmit.te all al.n supp: power-' for door te door visits wie : ot emly are wo:ren interested they are even more willinE -tagir mai s comterpar-.s. i.tee will provide a ze:st mpaign for Bryint votes. ar is prohably one Wlta long abould laiow a good ranN EdoPlewith organizational work; such drivaa, charity able ini church lapsigt work ombraces a good from rll of these enterprises. to censialorable time to har to ni gh y reir:ad goos wi thll supply volanteer workers ig t:.a in halSdny 'uid less 3:rvices, tyri.g and filing, yric3 d' sher neignments s tod de it well are best -arearmi in a jet and You can
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Thsl ugse omttl 1p1111al 1:h11c11 te ch1r
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