UF00083532_00018.pdf

UF00083532_00018.txt

UF00083532_00018_pdf.txt

Venn, Cole and Aeeociatee lie-i Ofiiee

BPYIut for Boyernor State Headquarter. Dupont Piexa centtr
(cold Florida FR 7i624

m 2.5334

FOR IMMEDIATE Rthasc Aprii I7. Into

Ferris Bryent, candidate Forrvernor and tower houee
Ipcakor, rcieeeed hie platfore plank on 'Florida Citree' Tuesday
Fro! hil Genie State Heedquaiiere. Bryant called the maturity tent
and ao-coiiod 'taete teet', which relate to ehlppino turi¢7 0f
Florida citrue fruits, 'ood efforts in the right direction: but
Pointed to the wcaeh rouletor teet ee the one that counte. Bryant
caiied for ehipeent of that fruit 'shich we would moot like to eat
oureelvoe'.

Th! Platform Plank devoted oreeteet attention to the need
07 Oreatcr reeearch and the financlei neane to provide It. Bryant
called for expanded etudy of imported pient diecaaee and pesto?

and condemned the federal dovernuent eervice for not in-pcctlno

imported vegetation cioeioy enough.
Bryant eteted that reeearch can 'aeeure virus-free plants,
improve root stock, increeee cold'reeietenoe end deel properly with

eoil probiane' and roeinded that becauee 'not all soil and other
conditione are the ee-e, specific research Ivet ba directed to each
area to obtain the beet reenlta For each variety."

Bryant evoke for "improve-ant of both exeieting trees and

new piantinoe, and e conetath up-greding of inecoticidee.

(2)

The Central Florid candidate also suggested closvr co-
Operation between the govoN|or, Department of \Qvlcuiture, the
State Plant Board working through county agents and all othur agencies
working on behalf of improved Flzrida citrus. He asserted that
merchandising research could developo nau usta and expanded
markets for citrue' and called for "greater promotional enphasie in
Florida along with aaeurcd shipnt of top quality fruit to local
cities.

Bryant stated that "if we must c-ntlnuo to finance foreign
development of compotltive citrus economy at least we should also
insist on an equal break for Florida fruit on foreign eerkcts.
British trade restrictions are examples." H: also promised he would
work with the industry in studying freight rate relations.

Closor participation by the industry in citrus education pro.
Drona in Florida universities and junior colleges was auggeated in the
citrus plank, and Bryant lauded the industry because ~its adver-
tising program was good for all llorlda." He spoke of mutual
benefits derived by citrus and tourlsnlin that blooming groves made
good tourist attractions while visitors consues large volumes of
our Fruit //

Bryant was critical of any engaged in the citrus industry
who did not have the best interest of the 'professlon' at heart
and called For "tighter licensing procedures to hootect Florida's
largest agricultural pursuit which has been built by rugged

individualism free from subsidira and political intorferenco."

(3)

Bryant stated that "the prcctlge of the governor'l OVFicc
shoul #0 used in good public relations for Florida citrus Sales:
'Evury oddrlos I make," ho pro-lscd, "will call for our orange juice
on 1tvoot and every function frnu simplc chdkfd't t0 bdnq0t
will call for some form of Florida citrus as a prcrcnuilito for
IV attendance. He feels 'oxecutivo prumotlun of this type to
be most Invert-at contribution and tho 'abil ity 1:0 "Milk '0 '5
an asset the next governor mutt have to carve the citrus industry
and all others."

Bryant conciudod with the ouggrstion that the romance of
Florida citrus has never been fully exploited and that the story
of vitamin 'C' could not he told often unough.' Bryant finished
his platform with the atatcannt that he 'wuuid be proud as governor
to servo on the honorary custodian uf the welfare of citrus'
future in the one state which ruan above all others in the

production of this harvest of good health.




PAGE 1

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PAGE 2

The Central Fli.rial i condidate aise otiggested cier-er conyeratfoa between the govemer, Departtient of wriculture, the State Plant Soard working t rough county agents and all ota:r agencies workNe on la-Dalf of improved Ff elda cItega. lie esserted that "mere adlajag research could developed new us s and expanded rearkets f-..P estrue" and colted for "greater pror:tational eciphaele In Florida ab.no with assured alpment of top quellty fruit to local cities." 13ryant stated tlint "if to illuat c. at inue to finance foreign development of competitive citrain convey at least we shoulJ alen insist on an equal break For Florida fruit on Foreign markets Britiu: trade restrictions are examples." [IE al so prunised he trueld work ..-itt the imiustry in studying for iglt ratti relations. Closer participation by the Industry In e[tros educatFon pengrams in Flarida imiversities and junior colleges was suggested in the altrus plank, and Bryant lauJed the industry because "its adver-tieing prors was good for all florId.i." ile .peke af autual benefits derived by citrus and tourism a that Islooming greves made good touriat attractions while vi-.itors consume large vainmes of our Fruit. $ $ I:eyant es erltical of any "engaged in the c1true Industry who did uc.t l'ave the best interest oF the 'profession' et heart" and called for "tighter Ilce.,simi procedures to bpetect Florida's largest agricultural purault W..ieh has been built by rugged individual ism free frori subsidies ,and politieel interference."

PAGE 3

Brylint .tated tl.at "tlie postige :,P tlie ed.-nn:1er's offlee n:.aul.% used in good pu -1 [e rela'-ions for fis-.rlJa citrus aled "Every aujr. a [ aske," Im prom1md, "will call fr our range juice as out and ivery funetJon iran sier-i-Je i.re-afast to I an9'''t wIi enII "..r one forri of FIorirl., 1:itrus as a preret.dEsite fer lily atitmLace." Ili. icals "exemtive promc>ti:-o-uf tids tyric to be :.:ust icin etant contril.ution and r: a abilityy t,-miped well le an aset:t tile rtext governor c:umt have to r.e:rve tl.e citrus int.'ustry stn.] all rather" Dryant conc-luded witi tla suggestion t'--at tl.tres:iance of Fl.-rida citrus I.as never i.et-rr fully < xploited ;iod t:.at the "story of w its.lin 'C' could not ;.e tol.. r:ften s ne.ugl..'' My :at f ini re d lii: platfern sit:. t!.r s.t.,ternerst that !"wou[J M larced ..:. nuverner teoorve as thu hermorary cuatedion --f the welfare e.f c|trus' future: in t!.e one state s.:licl. r.inl.a aleve all atl.ers in t:le producti..n if ti.is b.,rvest of goc.J Mith."