I i
I I ll 0 I A II n u H
're: Xr. Jeroue deinkle April 20. 1960
Fran: Prof. Rose c. Beiler
Subject: Poll of Dads CountLRegistered De-ocratsyor Intellifenoe
llalevant to the On rnntorial c-paiso, Taken April 3-17
Since you desire to present sons of the central findings
Ira this poll st a luncneon today, it is not possible to write
a {oral report in the very scent tine I have this earning, nor
can I resent a couplets report. I all iv: you not I can now,
and M6 the rest after tne nesting, today. keepin in nind thst
the purpose of this research is to improve the efficiency of the
Bryant spin in Dade county.
mm. a standsrdised script consisting of ten questions, or
twelve if the respondent should be undecided about his choice or
the De-ocretic mimtion for governor, wns prepared carefully in
accordance with your instructions. a copy of this sot-is: econ--
panics this report. henty-tuo interviewers, nearly all or tnen
housewives with a collee education and nest of tun experienced
in teleaone interviewing. were put to work with this script be-
tween April 13 ans 1? of Sister hes. Interviewing was confined
to toe period between 5:)0 and 3:00 Ln. on dounealay tnroua
Friday, es the noun; procedure called for s forced balance of
ies with fen-lea.
Interviewers were sssi.ned A! in tno telephone directory.
They mu interviewed only persons who eves-red tnat tuey were
registered to vote in Dads County in the Wrath: prinries. In
a mall proportion of cases, interviews were ohteined separstaly
April, 'oo poll -- p. 2
with second respondents in the household who were also registered
to vote as Denocrnts in Dade County. When an interview wee obtained
from s residentiel listing in one column. the interviewer skipped
the next two coin-he and been calling egein from the cotton of
the third column in tue directory. The Homestead-Jerrine directory
was covered as well as the Jreeter Miami directory.
Interviewers were Diven detailed written instructions as well
es oral briefing. One instruction provided that interviews aere void
refused
if the respondent Inst-I to answer the question on candidate pref-
erence (for governor) end else both questions concerning segregation
issues. The toggl nulhg: Q! igtggxieue ICCOEEId n!2_d£, of which
W- This is almost ex-
ectly the site eenple which was plsnned. Thee were divided into
50.61 fllll. end L9.h male registered Deuocrete. the last quee-
tion asked whether respondents were under LL years of age (or over
£3). t8.8£ were under uh. These interviews were obtained from
1,250 attempts to obtein first or second interviews in 'ouaenolds,
or on 26.5% of attempts.
ceggiete Prefers e, 2345 Egggtx, gggil li-lT. The tools at the
top of the next page shows that at the time of the interviewing
h8$ of eligible voters available by telephone and not heme one
definite choice. when these voters were noted to indicate a leaning
toward one or too candidates, ll.33 did and :0.I did not. ?nese
are percentages of the tatal sample of 8)9 who did not refuse to
answer this question.) The views of these LU} Lesnere and undecided
voters are of perticuler importance for this analysis.
April '30 poll -- 3
Ila}; l -- Preference of Dede County Democrats for Nominee for
Governor, April 13-17
may
errant 5.35 (10 J 5.9; (11 )
Burns bu? ( 9 ) 5.8 ( 9 )
Carlton 13.8 (261) 16.L (26 )
David 5.1 (lo > 6.7 (10:)
Dickinson 6.k (125) 7.9 (12:)
McCarty lo.7 (32 J 19.7 (31 )
Undecided I. -- 36.. --
Total 3211: mm
H k36 839 (23 refused to answer question
but answered se regetion ques..
0 When leaning was expressed tousrd two candidates, ha I a choice
was added to each- in 6 cases there 3 choices were given, 1/3
choice was added for each..
In the above table, the figures in parentheses are percentages
adding to 100: in the first column tnis scene that leeners as dell
as undecided respondents are not caunted for percenta5es in sren-
theses; in the second column the undecided only are not floured
in t1¢ percentages in parentheses.
When the totals in the second column are compared for each
day of interviewing, the main impression is or stability in the
findings day after day. However, charty averaed snout 23:5, with
issuers and undecided voters incluied. the 'irst two Jays, end 3
bit above 17. tne last cures. to toe same basis, Carlton came up
from lS the first two days to an average of setter tumn i7, tn.
last three days. dhen we recall our December testino Jnich Jhlued
that tue only factor in tne situation at that time was a :av.raple
April, '60 poll -- 1. -
reaction to the PcCarty name, we are Justified in inferring that
McCarty is still losing groom: and Carlton is coating up. My guess
in that Sarlton paeaed McCarty in Dade County about hater weekend.
The day-to-day figures aleo amuse, not reliably, that
IcCarty is losing ground to David and probably to Bryant.
I an practically out of time, so I shall not attempt to
continue with this report at thie time. but shall nerely make
some general observations rebaniing other .indina. All of our
tabulations are completed. givin. us a remarkable aaount of late
.or a poll by telephone. All queetiona were tabulated according
to the preferences for candidatea, so teat he can not a better idea
of the character 01 the support for each candidate and, noovc all,
a better picture of too leaning and unieoided voters. In general,
unfortunately, ,Jeroentagee nave not been worked out tor tue tonic:
for these questions.
here is one important tanle u. percentages. .mwver:
m _2_ ~- Jandidate Preference by Maidential Diutrict (Leaning
0...! Q J 5 61:.cla;ed)
Hialeah a Xiani Central Heat 5.21.6: South
Far :..d. 51.2.. Sec. Beach Dietr. Contra- L... and. 3.. .al
3mm m 9 x I. 7- 6 m L'a 10 s 5-9!
Ital
Burn- 5i 8 5 5i 6 Si 1.! :.8
Carlton ll .22 2h. 10 15 20 20 l. J.
David a 7. 10 7 1. 7 3 5.5
Dickinson 11 55 st 93 a 5 at 7.8
McCarty 19 16 9 25:} 25: an 125 19.7.
Undecided 39k 3% 1.2 35:; 33 36. m 36.6
Total 9'9? 166! 156' 150' mu- mu ltU
N 175 133 715 138 11.2 101! 77 o39
0 Beailence not established for one definite McCarty partisan.
_A
OHIIU WIN:
TWO" SCH! APRIL 13-16, 1960
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moor, Llly anon on all
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vote in m y in tho puny m notation.
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I'Do you bolim mot. oh. lunch of tho
undid-coo in roopoot. to tho nma furo-
iko in 1953 and '55 in to important. quouion
n thin minim, or not?"
'Io', 1'. pi to non. tho oix .io nondi-
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PAGE 1
.o: :.r ,1erome ..eirzae From: Prof. icas C. Beiler Subj~ct: Poll of Dade County agi:,te Jaluvant to L-:.a abertratori Since you d(1sire 0-.. ,.rue:A s.. frum Mis isll at a lue:mon t..day, a formal report i:. t 2-.. very scant u een I prostint a compic-tm reporT,. i .. and add L.a rest ar-.er t;.a rettig tre purpose of this research is to i Bryant campai;n in Dade Cc-unty Apt ,{ 1960 -*Dmsrt f A frt l 17nc 001c0ur0.o soonordooodoit.oo0.mii 'tooo.. to.,
PAGE 2
...N,. riG Q1. ..t2 l .-.163 .0 -1'W IE -1 0 m/i t r
PAGE 3
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PAGE 4
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PAGE 5
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PAGE 6
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