- Permanent Link:
- http://ufdc.ufl.edu/UF00083522/00181
Material Information
- Title:
- Letter to William Gray from John Forney
- Series Title:
- Campaign Materials, 1956-1970. Advertising - Correspondance & Proof. (Farris Bryant Papers)
- Creator:
- John Forney
- Donor:
- Farris Bryant
- Publication Date:
- January 19, 1956
- Language:
- English
Subjects
- Subjects / Keywords:
- Bryant, Farris, 1914-2002 ( LCSH )
Politics and government -- 1951- -- Florida ( LCSH )
Governors -- Florida -- 20th century ( LCSH )
Political campaigns ( JSTOR )
Political elections ( JSTOR )
Political advertising ( JSTOR )
Radio stations ( JSTOR )
Television ( JSTOR )
- Spatial Coverage:
- North America -- United States of America -- Florida
- Coordinates:
- 28 x -82
Notes
- General Note:
- SubSERIES 2a: Campaign for Governor,1956 BOX: 5
Record Information
- Source Institution:
- University of Florida
- Holding Location:
- University of Florida
- Rights Management:
- Copyright Board of Trustees of the University of Florida
- Resource Identifier:
- UF80000325_0005_001_0184
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14,
(J
ROBERT LUCKIE & COMPANY .4va .ml public mlaom
mun NEUOH BUILDING smumcwue ALABAMA c was!
January 19, 1956
Kr. William fh-v
Icuis Benito Advertising
P. O. Box 31:02
Tampa 1, Florida
Dear Sills
Thanks for your letter or January 17.
When we handled Faulkner's campaign he no using the Talksthon
which is a copyrith deal on questions and answers and which,
I imagine, one of the Florida candidates is using since it was
born in Florida and is owned by Souk Advertising in P'iami.
Reggie Var-tin handled this up here. 01 this deal the agency
handling the account works cloch with the Tallathon people
on tl'n campaign.
Regardina' use of radio and television generally I would think
that some 01 the key stations in the larger markets probably
have a network setup that you could use. Up here WAPI and
NSGN both arranged complete costs, stations to be used (burn:
all or Just some or the.) and worked closely with agencies
handliny the carpaigns.
lhere television is concerned and you will be feeding othe:~
stations I would set one station up as the originator and then
talk to the people at the telephone corner about other arrange-
ments. It's my experience that phone company people and engineers
know a helltwa lot more about that's going on than do the sales
and production people at the stations the-selves and can help
solve emblem a lot quicker.
Also, I would now fast on good time, Billy, because as the
pace quickens so does buying. If you can get a count-lent. out
of yo'ur client be sure and nail down good time right now for
tte end of campaign burst.
we're busy as hell here but enjoying it. Pride and I hope to
(sore)
III... lull? AIIICIII II 'IIICI'AI. IIICAI MD CAIADIAI C"!!!
& advertising and public relations
FRANK NELSON BUILDING BIRMINCNAM. ALABAMA 4.71.3!
Iir. William Gray Page 2
get. dmm your way this summer. All the best. to you and 'leverlqr.
Regards.
Sincerely,
POWER? IHCKIE & CCUPAWV, Inc.
Joan Fornay
JszJ
MIMIII AFFILIATED AIIICIIS II PRINCIPAL AHEIICAI AID CANADIAN CITIES
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ROBERT LUCKIE & COMPANY d
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ROBERT LUCKIE & COMPANY ,Ilic
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