UF00083522_00173.pdf

UF00083522_00173.txt

UF00083522_00173_pdf.txt

The mail Times

Published Daily and Sunday

MllBOUDNE. IlODIDA
January 86, 1956

Mr. William Gray
Louie Benito Advertising
1003 dampe Theatre Building

Tampa 1, !lorida
Dear Mr. Gray:

Thank you for your letter of January
25, inquiring about political rate infor-
mation for your client Farris Bryant.

Our political rate to ageneya' ia our
national rate 84¢ a column inch. This carries
the usual 15$ agency discount. We have no
special requirements for political outaide
of cash with copy, and we require the usual

COpy of "paid political advertisement author-
ized by the campaign treasurer", or similar
copy to meet state law.

Our preaa is not eauipped to run a
tabloid section, but we would accept the
complete tabloid insert and stuff it On

our editions.

We do not usually condone discounts
for printing material or for complete sections
furniehed to us, because printing is our
hueinaaa. But since we would not be able
to turnieh a tabloid section we will allow
10$ after the agency discount in this case.
In other words if you decided to furnish
the tabloid aection, your actual cost per inch
would run 841 less 15$ agency commission then
10% from that total.

It you decide to furnish capiea of the
tabloid do not use the last ABC circulation

The nail Times

published Daily and Stndm
HEIDOUDNIE. HODIDA

figure for the number of tabloid copies

to furnish ue. Our county has experienced
a very repid erOItb 1n the last 2 yearn.
We would need 4400 ccpiee or the eectlcn
for Fur press run.

Sincerely,

THE DAILY TIMES

W1 21/

Fred Ic'arlin
Publleher




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The ailq Times U. blid DIfly and %, Wdr Icti 11.1r Hutad%is il ICIL0NIrtOli t January 26, 1956 I. Wiclico Grmy L aO eelto lturtsgirg 1 '.Iupe Th-atre building Timps 1, Tiorde Dear Mr. Gray anky. for your letter of Jau r i., nuring about political ras infermi tifor yo.r olt Ferris 1r1net. Our poll ieu mae ato ecrys' is cur net I nal rate o4ua oluao inoh. This carriti t anal -15% gncy dlaount. oe baeno a--Il requi aenn for political outside oh ciii opy, andae require tin usual o py f %eid pciinal edvortinteont antiho1 d t11 ba .rps ign trsaaurer", or similar o py t _itti ta's has. pra s is ot eiuipped to ru A .-bld cactio, but .m scull .-oapt tba tompletoate hidi inanrt end stuff it en 4e Or nt usually conedone di mounts f neilrnotas manril or for iopiste antcots ftrniehad tt is, ieaune poInting is our culosas. -i aince .ould not b ebl *o furnile a ntblld setIrone ill allos 1 % a .t -n amecy dinoont in this oas. i 1 ,todcn if yon donidd to furnish ioe tnloid ention, yoorohusociornsb o ldruo o4 les 15% .ancyoctniossion 1 Fro a bt tonab. If yin dis furnish copies of the t-nitid den t us the lat ABC otrtAtion

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The BiaiLq Tinmes