UF00083522_00124.pdf

UF00083522_00124.txt

UF00083522_00124_pdf.txt

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Hr. Louis Benito U 05
Louis Benito Advertising {7 "Q "~' "
1003 Tampa Theatre Bldg. \2 u, \. .......
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Tampa 1, Florida 61 "

Dear Mr. Benito:

Thank you for your inquiry. Our policy and rates are
published in our enclosed local Rate Card Ho. 2.

"Advertising for political purposes placed locally or
through an agency located in Florida is charged the local rate
and is fully connissionsbls to recognised agencies.I

when a candidate or his representative appears on camera at
our studios, an additional charge of tl.00 per minute of live
presentation should be added to the applicable rate.

is accept political programs and spot announcements from
qualified candidates and offer availabilities as they exist at
the time an inquiry is directed to either the sales office or hr.
Gordon Kerr, General Manager.

All advertising placed by an individual or recognised agency
for political purposes must be paid for in advance of the time of
the broadcast. Material used on the bnnadcast should be received
by the General Manager prior to twenty-four hours from the time of
the broadcast.

Should it be necessary for the station to provide artwork,
slides, or film. material should be received by the station prior
to seventy-two hours from the time of the broadcast. Other charges
for these items are also included on our Rate Card.

Vs have five, ten, fifteen and thirty minute program avail-
abilities fcr political purposes and definite orders for political
time will be accepted on a priority basis, the priority being
determined only the time a definite order is received by the
station. He will provide equal time to all qualified candidates

or their designated representatives insofar as our facilities and
program schedule will allow.

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-Page 2-

Ne also have good spot announCement availabilities. The
same Conditions apply as in the prev-133 Paragraph-

Please direct further inquiries to the writer: or to Mr-
Gordon R. Kerr, General Manager, HEAT-TV. 130-: Po 0- Bx 70
West Palm Beach, Florida.

We enclose our COVerage map and a copy of our present program
schedule and again thank you for your inquiryo

Sincerely,

("1L4 LL/i
Edwa Henneeey '
TV 8 ea Manager

Encla.
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