Citation
Letter to Louis Benito from C. Edward Little

Material Information

Title:
Letter to Louis Benito from C. Edward Little
Series Title:
Campaign Materials, 1956-1970. Advertising - Correspondance & Proof. (Farris Bryant Papers)
Creator:
C. Edward Little
Donor:
Farris Bryant
Publication Date:
Language:
English

Subjects

Subjects / Keywords:
Bryant, Farris, 1914-2002 ( LCSH )
Politics and government -- 1951- -- Florida ( LCSH )
Governors -- Florida -- 20th century ( LCSH )
Political campaigns ( JSTOR )
Political elections ( JSTOR )
Political advertising ( JSTOR )
Rate cards ( JSTOR )
Television ( JSTOR )
Spatial Coverage:
North America -- United States of America -- Florida -- Miami-Dade County -- Miami
Coordinates:
25.7667 x -80.1833

Notes

General Note:
SubSERIES 2a: Campaign for Governor,1956 BOX: 5

Record Information

Source Institution:
University of Florida
Holding Location:
University of Florida
Rights Management:
Copyright Board of Trustees of the University of Florida
Resource Identifier:
UF80000325_0005_001_0050

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Full Text





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February 2, 1956

mr. Louie bonito

Louis Benito Advertising
r. O. Box 3u02

:ampa 1, Florida

Trank you for your letter of January 25 relative to the
state-wide advertisinr campeirn of Farris Bryant, candidate for
:OVQ more

0}? policies relative to political advertising are simple.
A candiuato must be lcielly qualified, as you know. We will send
to all qualified political candidates shortly a breakdown of
9 minute, i minute, 20 second an! 10 secondrv availaoilities
mxich will be offered to n'l qualified cenidetes at our regular
rate card prices. In tnis case, there will be no frequency 013-
count 8?8llble.

As I understand the refu1etions relative to the starting
tire for any qualified candidate, we are not pcrmi.ted to allow
any political brondceete rior to tue official announcement date,
March 6, t crefore any purchase or coumitment of time would iOllOW
noon of Larch o.

If at thin oerly stage you have any idea as to the amount
of Civ yew mi ht be int rested in, it might facilitate my planning
relative to your client.

binc



o. ward Little
General anager
emh




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