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Analysis of Circulation
The Florida
Municipal Record
TOTAL DISTRIBUTION
3500 COPE PER MONTH
Who Beads the Florida Municipal Record?
This Mnynr of every City m Florida.
le members of every City Council.
The members of Mary City Communion.
All (in Managers.
The Sugwrmlvndvnts at all city departments.
All Fm: Department Chiefs.
All Police Chiefs.
All City Iurchasmg Agonu.
All City Clerks. ('omptrullura. Auditors.
Finance Officers and Budget Directors.
The Tax Assessors and Collectors.
The prinan State Officials and their staffs.
How Cities Do Their Buying
The buying for most Florida cities is done
by their purchasing agents when the city is
large enough to warrant the employment
of one. In smaller cities the buying is one
of the functions of the city manager or the
mayor. when the mayor is the chief admin-
istrator.
However, nearly all city charters contain
a provision fixing a maximum figure above
which a purchase may not be made with-
out specilic sanction of the Council or the
City Commission. unless a definite appro-
priation has been made in the annual
budget covering the item.
Therefore. any purchase exceeding in
amount the maximum fixed by the city
charter requires the collaboration of sev-
eral officialssometimes a good many.
The wise advertiser who is seeking city
business chooses media which reach all
city officials involved in buying. in Florida
that means the FLORIDA MUNICIPAL
RECORD.
Florida Municipal
Record
GENERAL ADVERTISING
| l I l | C I!
Ill. I no. an lino-
(lnl- page 00.00 90.0. "80... I!
ll! ma- l!0.00 um 106.00 Kl.
un page 72.00 68.00 I .00 60.00
[Ml- uu 43.00 60.00 38.00 80...
Single column 83.00 M. 76.00 7!...
8o]! column | 50.00 07.50 05.00 a.
Qunrler column 80 MI 27.0. 25.
(olumo loch \
um u ; [3.00 | .00 IO... 9...
Inside tower: 800.00 285.00 270.00 mm
Outuldc Incl 000.00 350.00 3. 3M
MECHANICAL REQUIREMENTS
I. Size 0! plum. linzlc column width. ll on: or I SxlG
men. Double column width. 2! m or um.
a.
5. Depth 9! column. 10 Inches.
c. Three columns to I page.
1!. Slash.- 9332 plus. to ladle:- dug by u on. u-
? Sill lnchco wide.
. "all [out should be Isa-lino when.
t
f. Cloning date. In do, of month of unication. Pub-
llcalion dale. 15. of each month.
3. (mrnmo-amllnhlc. Color. no am can what:
advertiser fur-lobe- pl-m ml an the two colon
publkhu elects for from cover.
In. Puhllnhcr: Florida house of Mould lilo. 4.0-7-
:1 Exchange Building. P. O. Box Jnchuovlq.
MISCELLANEOUS
o. lulu ur cabin! to change without Hui".
h. Advertising sum! to spur-"l.
c. bummed 1m.
4. Sub-caption pflct. 82 D" your. single copin- 85
cents.
c. Advocating 33m, commit-ion l5 penan No cut
dhcouoln.
Florida Municipal
Record
Ofcial Publication of
Florida League
Of Municipalities
45-7-8 Exchange Building
P. O. Box 535
JACKSONVILLE. FLORIDA
PAGE 1
Anlssof Circulation The Floridla 111111ivi 1 m R ecordI
PAGE 2
How Cities Do Their Buying
PAGE 3
Florida luni-il I r I
PAGE 4
C H l iipaliI4,
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