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UNIVERSITY
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Are you going? Everyone will be on the
Florida East Coast.
For reservations and information address
FLORIDA EAST COAST RAILWAY COMPANY
Florida East Coast Hotel Company
2 West 45th Street, (Room 508), New York
ASK MR. FOSTER for further information at any Ask Mr. Foster Travel Informatien O'
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LIST OF PLACES.
Asheville 127
Avon Park 90.
Bartow 89
Biscayne 54
Boynton 47
Bradenton 98
Chuluota 99
SClearwater 105
Cocoa 32
Coconut Grove 62
Coral Gables 113
Crescent City 6
Dade City 99
Davis Islands 1 00
Daytona Beach 23
De Land 72
De Leon Springs 77
Delray Beach 48
Dunedin 107
Eau Gallie 33
Everglades 7 1
Eustis 77
Fernandina 6
Florida's Resources 17
Fort Lauderdale 50
Fort Myers 104
Fort Pierce 38
Gainesville 116
Green Cove Springs 6
Haines City 90
Havana 120
Hollywopd 52
Jacksonville I
Key West 69
Lake Alfred 90
Lakeland 88
Lake Wales 89
Lake Worth 47
Leesburg 77
Long Key 70
Mammoth Grove 89
Matanzas 18
Melbourne 34
Melbourne Poultry
Colony 36
Miami 53
Miami Beach 63
Mount Dora 82
New Smyrna 29
New Port Richey 120
Ocala 26
Ocklawaha 19
Okeechobee 99
Orlando 78
Ormond 22
Palatka 6
Palm Beach County 40
Palm Harbor 107
Pensacola 1 16
Plant City 92
Polk County 83
Pompano 47
Port Sewall 39
Punta Gorda 103
Rockledge 31
St. Augustine 7
St. Petersburg 93
Sanford 76
Sarasota 100
Sebring 91
Silver Springs 19
Stuart 39
Tampa 108
Tarpon Springs 107
Tavares 77
Titusville 31
Umatilla 77
Vero Beach 39
WestPalm Beach 41
Wilbur 28
Winter Haven 87
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For printed matter, further information of hotels, routes,etc.,here named
at the 4.rk/s Mr. Foster Travel Information Offices; Jacksonville,
St. Augustine, Daytona Beach, Palm Beach, West Palm Beach, Orlando,
Tampa, St. Petersburg, and elsewhere, as listed on another page.
FLORIDA STATE
Bureau of Immigration, B
JACKSONVILLE
Walter Hawkins, fruit, 1
Howell & Jenks, restaurant, 1
Hotel Royal Palms 1
Mills the Florist 1
Imperial Garage 2 _
ST. AUGUISTINE
Ponce de Leon, cover
Alcazar; cover
Monson 3
Ma ion 3
Buckingham 5
Barcelona 5
Bennett 5
Flagler System Land Companies 4
Ostrich-Alligator Farm 2
DAYTONA BE4CH
Seaside Inn 6'
Hotel Morgan 7
Chapman 36
Geneva 7
Windsor 7
Merchants' Bank 6
SeeJng Daytona Trips 6
Tomoka Excursions 7
ROCKLEDGE
Indian River Hotel, G
Oaks 8
EAU 6ALLIE
Harbor City Hotel 8
MELBOURNE
Chamber of Commerce 9
Melbourne Poultry Colony, E
PALM BEACH COUNTY
County Commissioners, D
PALM BEACH
Royal Poinciana, cover
Breakers, cover
Royal Daneli 14
Gus's Baths 15
WEST PALM BEACH
Alma 10
Monterey 11
Royal Palm 12.
El Cid Apartments 13
American Bank, front
Consolidated Realty Co. 14
POMPANO
Hillsborough Club 8
DELRAY BEACH
Chamber of Commerce 16
Seacrest Hotel, F
FORT LAUDERDALE
' Chamber of Commerce 17
Lauderdale Arms 17
PORT SEWALL
Sunrise Inn 17
FULFORD
Hotel Alabama 36
HOLLYWOOD
Hollywood Beach Hotel, C
MIAMI
Chamber of Commerce 18
Royal Palm, cover
McAllister 19
Everglades 21
Columbus, front
UIrmey 20
Alhambra 20
Martinique 22
Abnerholm 22
Yellow Cab Co. 22
Miami Daily News 26
Royal Cafe, front
Se-Bot-M-Boats, front
MIAMI BEACH
Pancoast 23
Wofford 24
Monterey 25
CORAL GABLES
Coral Gables Corp. 35
LONG KEY
Long Key Fishing Camp, cover
KEY WEST
Casa Marina, cover
Over-Sea, front
HAVANA
United Tours 27
Gray Line Motor Tours 28
Plaza 29
Sevilla-Biltmore 30
New Royal Palm 11
Inglaterra 33
Pitz 33
Astor, front
rlue refeemee mumbea atre to the mumbeg. at the bottom of advrttulaf ae. .
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HAVANA
Ambassador, front
Paris Restaurant 32
Restaurant Cosmopolita S2
Casino Hat Store 32
El Lazo de Oro 34
Isle of, Pines SS. Co. 50.
DE LAND
Chamber of Commerce 37
College Arms 38
Stetson University 59
ORANGE CITY
Orange City Inn 38
DE LEON SPRINGS
De Soto House 36
ORLANDO
Angebilt 39
Roberts, front
Orlando Sanitarium 36
Florida Motor Lines 40
SEARING
Kenilworth Lodge 41
POI.K COUNTY i
Polk County Commissi ners 42
TAMPA
Davis Islands 43
Plasq Cfe 48
Gulf & Southern SS. Co. 48
BRADENTON
Chamber of Commerce 44
ST. PETERSBURG
Chamber of Commerce 5
Soreno 46
Princess Martha 47
FORT MYERS
Tamiami Trail Tours.
SARASOTA
Chamber of Commerce 49
Miramar, A
CLEARWATER
Port Harrison Hotel, front
/ ON THE WAY-HOME.
Augusta-Evergreens 59
Wblte Sulphur Spri~s-Greenbrier 51
Washington-Mayflower 52. Powha-
tan 53. Lee House 50.
Atlantic City-Chalfonte-Haddon Hall
54. Galen Hall 54.
New York-Hotel Pennsylvania 50
Poland Spring-Poland Spring Mansion
House 55
TOURIST ROUTES.
Merchants' & Miners', front
Munson Line, front
Savannah Line, front
GOOD SCHOOLS.
John B. Stetson University 59
Palm Beach School for Girls 60
Miss Harris' 60
Birmingham 60
Chautauqua 58
NECESSITIES- CONVENIENCES,
LUXURIES.
Brooks Brothers Clothing front
Steinway Pianos front
A.-B. A. Travelers' Cheques 57
Sheaffer's Pens. cbver
Aftna Insurance, cover
Rand & McNally Mans 61
Grant's Auto Route Guide 63
Automobile Blue Book 62 er
International 'Trans. Asso. 16
Tho ror...rn, numbers am to tbo, utk at *bt ~bv of advwerlaing WiGg
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Travel to or from
FLO RIDA
Say
via
annah
Lin'
A LL the comforts of home-plus invigorating sea air.
Spacious lounge rooms, comfortable, well-ventilated
staterooms, cheerful dining saloon, delicious food. A
trip that rests instead of one that tires you.
Sailiag to Savmalh. Georgia:
FROM BOSTON-
Every Monday, Wednesday and Saturday
FROM NEW YORK -
Every Monday, Wednesday and Friday
Salings from Savannah. Georgia, to:
NEW YORK AND BOSTON-
Every Monday, Wednesday and Saturday
Convenient connections at Boston from and to all New
England territory, at New York from and to all Eastern
points and at Savannah, from and to Florida and else-
where in the South.
Large, modem ships. Running hot and cold water in
all staterooms. Superior service throughout.
Music--Dancing-Deck Games. Daily radio pro-
grams and radio news bulletins.
All fares include meals and stateroom accommodation
aboard ship. De Luxe accommodation at reasonable
additional charges. Attractive round trip fares. Stop
over privileges at Savannah, New York and Boston.
Automobiles carried on all sailings. Reduced rates on cars
accompanied by passengers.
For folders, reservations, tickets or additional information, apply to
any "A sk Mr. Foster" office or
OCEAN STEAMSHIP COMPANY OF SAVANNAH
BOSTON, MASS.--Pier 42, Hoosac Tunnel Docks
NEW YORK, N. Y.-Pier 0. North River
SAVANNAH. GA.-37 Bull Street
Unsurpassed passenger and fast freight service linking New
England and all the East with the Soat%, Southwest and West.
V '**. *. t*.** -
ASK KR. FOSTER for ftr ihqaon A Foster Travel Information Office
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Inexpensive Sea Trips
Between NEW
NORTH Magnificent
and Ships
SOUTH Among the largest
coastwise service
Boston
Philadelphia Vessels of the latest
Baltimore tranls-Atlantic type,
Norfolk three passeniier decks
Savannah Comnfort aind luxury.
Jacksonville _
Miami All year service
Send for Illustrated Folder containing ship-board photographs
If planning a vacation trip write for special folder describ-
ing the "All-Expense Tours", which include transporta-
tion, hotel, sightseeing, meals and regular berth on steamer
Apply Company offices at ports listed above.
Also in Providence, New York, Pittsburgh, St.
Louis, Washington, Newport News, Ta!n a,
St. Petersburg, Orlando, Daytona Beach, West
Palm Beach-or "Ask Mr. Foster" or
MERCHANTS & MINERS
Transportation Co. Established 1852
Home Offlee: 112 S. Gay St. Baltimore
ASK MR. FOSTER for further Information at any Ask Mr. Foster Travel Information Ofice
NASSAU
IN THE BAHAMAS
The Latest Favorite Among
Southern Resorts
Nassau, Capital of the British Bahama Islands, is be-
coming more popular each season. Its charm as-a
foreign colony is added to its many natural attractions.
Climate. Here is extraordinary perfection of winter climate-never
below 60, never above 80. No cold damp winds-no debilitating
damp heat.
Sea Bathing. Every day is a bathing day. The water is perfect,
the beach is perfect, every day and all day.
The New Colonial. This magnificent new fireproof Hotel, all rooms
with connecting bath, opens for the season on February 19th, under
the management of C. W. Wannop. Beautifully situated in a famous
old Nassau garden.
All Outdoor Sports Under Ideal Conditions. The beautiful
weather makes open air diversion doubly delightful. There are fine
tennis courts for the visitor; golf; wonderful sailing; splendid fishing;
many fascinating walks and drives, New Providence Island is 20 miles
long and 6 miles wide.
New York via Nassau. Why not make your trip a circular one
with part of your stay in a picturesque foreign country? Why not run
over from Miami to Nassau by the beautifully appointed steamer New
Northland and then return North by sea on a luxurious oil burner of
the Munson Line? You wiil enjoy the quaintness of Nassau and its
freedom is alluring.
MUNSON STEAMSHIP LINES, 67 Wall St., NEW YORK
BRANCH OFFICE: 139 N.E. 3rd Avenue, Miami, Fla.
R. H. CURRY & COMPANY, Nassau Agents
ASK MR. FOSTER for further information at any Ask Mr. Poster Travel Information Offce
STEINWAY
THE INSTRUMENT OF THE IMMORTALS
own a piano is one thing-to own the instrument of the immortals
is another. The Steinway is the piano over whose keyboard
Richard Wagner dreamed his visions and enriched the wordd. It
is the voice with which Liszt, Gounod, Rubinstein and their immortal
fellows spoke to mankind. It is the piano of Paderewski-and the piano
upon which Hofmann and Rachmanino are playing their way to immor-
tality to-day. It is the chosen instrument of the masters and he lovers
of immortal music.
Catalogue and prices on application
STEINWAY & SONS
Steinway Hall, 109 West 57th Street, New York
Rerented A t he Formes Dea.e Ererverre
ASK MR. FOSTER for farther information at any Ask Mr. Foster Travel Infonnrtion Oice
I SERVICE COURTESY CONSERVATISM
SE-BOT-M BOAT, Miami, Fla.
Florida's most wonderful sights are to be seen in the weird and beautiful Sea Gardens. See
Sthe peculiar coral formations, sea grasses, ferns, fans, feathers, bright-hued fish, and hun.
dreds of other forms of submarine life under the big glass.
The Se-Bot-M Boat makes the trip over beautiful Biscayne Bay and the Ocean, passing 13
of the Florida Keys. A wonderful boat ride, an educational trip that you will always remember.
Do not miss the greatest trip in the South.
Boat Leaves New City Yacht Basin N. E. Third St. and Bay
DAILY AT 10 A.M., RETURNING ABOUT 5 P.M.
Fare, Including Lunch, $3.00 Children, 6 to 12 Years, Half Fare.
SE-BOT-M BOAT CO.
MIAMI'S
LEADING
ROYAL CAFE RESTAURANT
RESTAURANT
113 N. E. 1st Avenue, Directly Opposite Post Office
Our Service Cannot Be Excelled
Our Cuisine Will Please You
Our Kitchen Always Open For Your Inspection
P. GALATIS, Manager Phone 22721
ASK MR. FOSTERVor farther information at any Ask Mr. Fester Travel Informatlon Oice
I)
FIRSTAMERICAN BANK
& TRUST COMPANY
WEST PALM BEACH, FLA.
An institution with due appreciation
of the needs of its visiting and
permanent customers; with ample
facilities and a willingness to serve
faithfully in all matters.
Resources Over $6,000,000.00
I
Miami's Finest Bay Front Hotel
The COLUMBUS
In the centre of all activities
A. H. COURT, Manager
ASK MR. FOSTER for further Informalton at any Ask Mr. Foster Travel Information Office
OVER-SEA HOTEL
And Restaurant
European Plan.
Rates from $1.00 up
Dining room in connection
Rooms with connectingbath.
Rooms with private bath.
SHot and cold running water
in every room. All outside
rooms. Open all the year
around.
OVER-SEA HOTEL CO.
W. J. SCHONECK, Manager
919 Fleming Street : : : KEY WEST, FLA.
.. s Hotel Roberts
409 West Central Avenue
ORLANDO, FLA.
90 Rooms
New, Modern and Attractive
Open All Year Rates Reasonable
Spacious Lobby Cafe Next Door
Free Sample Room
Parking Space Free
SAM FOLKES,Lessee and Manager
,As. Mr. Foster
TRAVEL INFORMATION SERVICE
Supplies without charge or fe6s accurate and timely information
about travel anywhere, and about schools. You are invited to
.Arsk Mr. Foster
Executive Offices: 130 West 42d Street, New York City
WARD G. FOSTER, General Manager
Send stamp with marl Inquiry
ASK MR. FOSTER for further information at any Ask Mr. Foster Travel Information Ofce
THE FORT HARRISON HOTEL
AT CLEARWATER IS
"The Aristocrat of Florida Hotels"
Situated in the heart of
Clearwater, the "Golf
Capital" of Florida,
"Where It's Springtime
All the Time", the Fort
Harrison Hotel is within
five minutes' drive of
Five superb 18-hole golf
courses, including the
two Belleview-Biltmore
courses in Belleair and
the new Pelican Country
Club course at Belleair
Estates. A dozen other
notable courses are avail-
able within an hour's
drive. If you like Golf,
come to Clearwater.
The Fort Harrison offers
its guests every service
known to modernily--
including the finest Roof
Restaurant and Roof
Garden in the South, if
not indeed in America,
The cuisine, of course, is
unsurpassed anywllere
and a la carte service is
available at all hours.
Battle Creek Baths,
Beauty Parlors, Sanitary
Barber Shops, and other
comforts are on the
premises. If you require
the acme of hotel ser-
vice, come to the Fort
Harrison.
253 Guest Rooms-Fronting City or Gulf
Every Room with Tub or Shower Bath
ED. A. HALEY, Owner FRANK W. ROGAN, Manager
SIGHT SEEING EXCURSIONS
FREEMAN'S TOURS
FORT MYERS, FLORIDA
Up the beautiful Caloosahatchee and Orange Rivers every afternoon.
Yachts "Kathleen" and "Sea Gull." Round trip, $1.00. Special Music.
Boat leaves No. 47 City Dock at 2 P. M.-Return 5:15 P. M. Special low
rates for churches and Sunday schools.
CAPT. JOHN W. FREEMAN, Manager
P. O. Box 906 Uptown Office: Florida Sea Shell Store, Opp. Arcade Theatre
PRINCESS ULELAH INN, Clearwater, Fla.
Which is named the "Sunset City"
A hotel with the atmosphere of a private home. Smart furnishings. Open fires. Private baths.
Exceptionally fine table service. The hotel is located in a private park in Clearwater Bay near Island
Beach and the Gulf of Mexico. Fishing. Hunting. Sailing. Tennis. Golf. References requested.
Terms on application. S. B. P. SNELL
ASK MR. FOSTER for further information at any Ask Mr. Foster Travel Information Office
Hotel Ambassador HAVANA
A small but perfectly appointed hotel, in the fashionable Vedado, distinctive in its newness,
its beauty, furnishings and service. An ideal home-like hotel in a foreign country, where
land, tradition and climate
give life a sense of ease
and happiness known only
it in the tropics. While in-
doors prevails the atmos-
phere of the American
home with all its comforts,
the minute you step out of
the hotel you come into a
S new life full of color, gaiety
and sunshine. The scien-
tific knowledge and culinary
art displayed by our chef,
S e sprinkled with a little wine,
SG will aid you to agreeable
conlment on the interesting
points of the impressions
newly received.
Lounge Room, Hotel Ambassador S. MURIAS, Proprietor
HOTEL ASTOR
The Newest and Most Up-To-Date Hotel in Havana
(Opened February 1st, 1926)
200 OUTSIDE ROOMS WITH PRIVATE
BATHS AND TELEPHONES
FILTERED ICE-COLD RUNNING WATER
IN EVERY ROOM
Eleven stories. Fireproof construction. Unexcelled in
furnishing and equipment.
Conveniently situated in the heart of Habana's world-
wide known shoppiiigo district, surrounded with Habana's
most important Amusement, Business, and Historical
establish "ents. San Miguel corner of Amistad St. one
Block from the Prado.
Gorgeous tropical toof garden and American style
restaurant on the top floor, a cool breeze blowing all
year around.
Our trustworthy and Bonded representatives meet all
trains and steamers.
.Obur moderate rates make the new luxurious Hote- Astor
a popular rather than an exclusive hotel.
Phmes: M-9941-42.43 Cable: ASTORHOTEL
ASK MR. FOSTER for further information at any Ask Mr. Foster Travel Information Office
A MIAMI SUNSET.
AM T
7^ B 7~ .i
-L1
A TYPICAL SCENE NEAR OKEECHOBEE.
FLORIDA
STANDARD GUIDE
Edited by CHARLES B. REYNOLDS
NEW YORK: THE! FOSTER. & REYNOLDS COMPANY
., .. .. 1928 -
.COPY.IGHT, 1928. BY THE FOSTER & PFYNOLDS CO.
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FA3 I
JACKSONVILLE.
JACKSONVILLE is Florida's open door of welcome, and at the threshold we
receive an impression both pleasurable and lasting, because here we find for the
first time those delightful characteristics of Florida winter which have .lured us
from our homes. Whether we come by sea and follow the windings of the St.
Johns through the twenty-five mile course to the crescent river front, or alighi
from the train which has brought us in a day and a night from colder clnes.
here in the bright sunlight, the blue of the sky, the embowering foliage and the
sight and scent of flowers, the warmth by day and the caressing softness of the
air at night, we find unwonted winter conditions which are at once pleasing by
their novelty and grateful to the senses.
Jacksonville is the metropolis of the State, and we are sure to be iapressed
with its size and activity and metropolitan characteristics-the business streets
thronged with traffic, the skyscrapers, the monumental bank buildings, the fine
parks, and the residential districts, whose homes bespeak prosperity and comfort,
It is a deep-water port; the bar and.river channel admit the heaviest freight
ships afloat. In growing commercial importance, it is one of the chief cities of
the South. The geographical situation assures its supremacy for the future,
Jacksonville is further west than any other Atlantic port. The coast line turns
slightly west of south from New York to Cape Hatteras to the mouth of the
St. Johns. On account of this trend of the ocean to the westward, Southern
ports are nearer to the geographical center of the country than are the ports ot
the North. It is the largest city in the State, and the railway and steamship
center. All trains arrive at and depart from the Union Passenger Station, thus
avoiding transfers. All Northern and Western lines here connect with lines
for all parts of the State.
SAs .the gateway of Florida, Jacksonville is well known to the tourist from the
\) 6orth and the West. The city numbers its winter visitors by thousands. To
call it only the gateway is but partial truth, for it has its quota of those who
`inain and prolong their stay, and of others to whom a. winter in Florida
means the whole season here. There is-much to attract one, and there are
abundant means to interest and entertain. In all the factors which make for
comfort and convenience the city is well equipped. The streets are broad, well
paved and shaded. From the upper windows of a Jacksonville skyscraper one
lookss out over a veritable far-stretching forest of shade from which the houses
)peep out. The electric car lines are modern and up-to-date. The city has its
Ibwn electric lighting system, and shines as an illuminating example of municipal
1 he Standard Guide.
THE IIEART OF JACKSONVI ILE.
ownership. The shops are numerous, varied and well stocked and metropolitan
in character. Modern, well-built theaters bring to the city the best companies.
There are three 18-hole Donald Ross golf courses. The municipal course is
2
7 he Standard Guide.
I)UV\\I (OI'NTY COURT HOUSE.
open to the public upon a fee of fifty cents. The Florida Country Club at
Ortega has also four fine clay tennis courts, and the Southeastern Tennis
Championship, played on these courts, is one of the tennis events of the South.
The Timuquana Country Club has a very fine course and club house just a little
beyond Ortega. Practically every park in Jacksonville is provided w:th municipal
tennis courts, well kept and popular. There is a yacht club, and many yachts
from the North make this their winter port. Pleasant drives lead in many
directions, and miles of auto roads are well cared for. 'A 1 00-mile boulevard
encircles the city. Jacksonville Beach, over 600 feet wide at low tide and 30
/1
The Standard Guide.
A JACKSONVILLE MOTOR ROAD.
miles long, is only 15 miles from the metropolis as the crow flies, and is reached
over a 32-foot paved boulevard, which is electrically lighted at night.
Excursions are made to historic Fernandina, and up the St. Johns to Green
Cove Springs and Mandarin. St. Augustine is 38 miles away by brick and
concrete road, and thence the Dixie Highway leads to Miami; and there is auto
connection with all the resort towns of the State.
4
The Standard Guide.
091
PILLAR SET UP BY THE FLORIDA DAUGHTERS OF THE AMERICAN 'REVOLUTION
Jacksonville is the northern terminus of the Florida East Coast Railway,
which crosses the St. Johns by a steel bridge. On the further shore of the river
is South Jacksonville, linked with the older city by a new steel bridge 2,880
feet in length, with lift span towers standing 222 feet above water, and lift-span
which rises 108 feet vertically, the maximum height from bottom of pier to top
of lift being 325 feet.
IN the year 1562, when France was rent by the religious wars of Catholics
and -Huguenots, Admiral Coligny planned the establishment of a colony in
Florida as a refuge for the persecuted Protestants. On the 18th of February,
I562, two ships sailed under command of Jean de Ribault to explore the Flonda
coast and discover a site for the settlement, and on the first day of May the
French landed at the mouth of a river which they named the River Mai, the
present St. Johns. Here they set up a stone pillar bearing his French coat-of-
arms to mark the spot of their landing. On May 1, 1925, at the time of the
celebration of the Tercentenary of the Huguenot-Walloon settlement of America,
the Florida Daughters of the American Revolution, on this supposed site on a
5
-I;
The Standard Guide.
knoll between the highway leading into the little fishing village of Mayport and
the St. Johns, set up a monument which is a replica of the pillar of 1562 as
pictured by Le Moyne, the artist who accompanied Ribault. A visit to the
Ribault Monument will prove interesting historically and will give opportunity
to see one of the most beautiful virgin forests in Florida.
FERNANDINA (S. A. L.) is in the extreme northeast corer of the State, on
Amelia Island, 35 miles from Jacksonville, with a fine auto road connecting
Amelia Island was so named by Oglethorpe in 1736 because of the beauty of
the shores.
GREEN COVE SPRINGS (A. C. L.) is on the west shore of the St. Johns, 20
miles from Jacksonville, whence it is reached by auto, or in the most pleasant
way, by the river sail on the tourist steamer Magnolia, which gives one an
opportunity to see a characteristic course of the lower river. The Springs have
been known and resorted to from a time beyond record; this is one of the
oldest resorts in the State, and a watering place of established reputation. The
warm sulphur water, with a flow of 3,000 gallons a minute and of wonderful
clearness, is carried by an overshot wheel driven by the spring's flow into the
immense bathing pool of the well-appointed Qui-si-sana Spa. A 9-hole golf
course extends through 40 acres along the river. There are enjoyable rambles,
and the river and its tributary streams give boating and fishing.
PALATKA is situated 55 miles south of Jacksonville on the Atlantic Coast
Line and the Florida East Coast Railway. It is also served by the Southern
Railway in a line extending south to Palatka from Macon, Ga. The St. John's
is navigable for vessels of 14 feet draft; two lines, the Clyde Steamship Com-
pany and the Palatka-Jacksonville Line, maintain daily sailings between
Palatka and Jacksonville. Palatka is an attractive and flourishing city, and the
walks and drives in all directions are romantic and beautiful. Rowboats and
small steamers can be leased for excursions to points on the St. John's River. The
city is the point of departure for the Ocklawaha steamboats. Palatka is one of
the oldest towns in the State. Its natural advantages were recognized as far back
as the days of the Seminole Indians, when it was the most important trading post
in East Florida.
CRESCENT CITY is twenty-one miles from Palatka via the Atiantic Coast
Line. The situation is on a ridge between Lake Crescent and Lake Stella, and
the country round about is devoted to citrus fruit growing. The lakes afford
excellent fishing. There are many nearby excursions of interest. Crescent City
has long attracted Florida visitors, many returning to it with successive winters.
6
ST. AUGUSTINE.
ST. AUGUSTINE (F. E. C. Ry.) is 37 miles south of Jacksonville. A fine
auto road (38 miles) connects the two cities. It is situated two miles inland
on Matanzas Bay; from the sea wall one looks across the intervening mashes
of St. Anastasia Island to the breakers on the bar and the glistening dunes of
North Beach. West is the San Sebastian River, river and bay forming -the
peninsula an which the city lies. The town is compactly built and distances
are shbrt: one may see it all between trains-yet not in a whole winter will one
tire of its charm or exhaust its resources.
Founded by Pedro Menendez d'Aviles in 1565, St. Augustine was the first
permanent settlement by Europeans on the continent north of Mexico. The
town's plan received the impress of the time and the people. The streets were
narrow and the houses huddled as in old Spain; there was a central plaza
where the troops drilled, the children played, and the women chattered; fortified
lines of defense kept out the savages, and there was a huge fort in which, when
needs must, the whole population could take refuge. The narrow streets, the
plaza and ruins of barrier gate and fort remain to suggest the earlier days and
the different ways.
Some of the older houses, the Fort, Cathedral and Gateway, are built of
coquina (Spanish "shell fish"), a shell rock quarried on Anastasia Island. It
is composed of shells and shell fragments of great variety of form, color and
size. Ages ago these were washed up in enormous quantities by the waves, just
as masses of similar material are now left on the beach, where one may walk
for miles through the loose fragments, which under favorable conditions, would
form coquina stone. Cut off from the sea, the deposits were partially dissolved
by rain water and cemented together. The predominating shell is the Donax
or coquina clam; it is edible and is scooped up on the beaches at Daytona and
elsewhere for the making of broth. Coquina is found in extensive deposits at
various places on the East Coast and at some points on the West Coast.
THE PLAZA takes the name of Plaza de la Constitucion from the monument
erected in 1813 to commemorate the adoption of a liberal constitution by the
Spanish Cortes. Another memorial is in remembrance of the men of St. Augus-
tine, who gave their lives in the Confederate service. The open building was
the public market, built in 1840, burned in 1887. and restored. It was used
for the sale of meat and other food supplies, and was never a "slave market."
The Cathedral facing the Plaza on the north dates from 1797. The original
edifice was partially destroyed by fire in 1887, and with the restoration the new
7
The Standard Guide.
THE CATHEDRAL AND PLAZA MONUMENT.
bell tower was added. One of the four bells in the old belfry bears the inscrip-
tion, "Sancte Joseph Ora Pro Nobis, D. 1682." The St. Augustine Cathedral
has peculiar interest, for the reason that the parish, established in 1565, is the
Oldest organization of any kind in this country, and the parish registers (from
1565 to 1590, preserved in Havana, and the others here) are the oldest records
in the United States. East of the Cathedral rises the new home of the First
National Bank of St. Augustine. South of the Plaza is Trinity Episcopal Church;
west is the Post-Office, and beyond the park rise the towers of the Ponce de Leon.
A tablet affixed to the wall of the Post-Office in 1922 sets forth that the building
was the Spanish Governor's Palace, and was built in 1597-1603 by Gonzalo
-Mendez y Canzo. This statement is incorrect as to builder, purpose and date.
No Spanish Governor ever had anything to do with it. Mendez y Canzo had been
dead for more than 200 years, and the list Spanish Governor had long since
left Florida when the United States Government erected this building in the
year 1834 for a courthouse. Tlhe contemporary record may be found in the
St. Augustine Florida Herald, Vol. 12, No. 11, June 5, 1834, as follows:
The Standard Guide.
"SUPERIOR COURT: The Superi-
or Court of East Florida for the
SCounties of St. Johns and Mosquito
commenced its session in this city on
''. Monday last in the building recently
Selected by the United States, under
the superintendence and direction of
Elias Wallen, Esq.-the Hon. Judge
Reid presiding.
"Previous to proceeding to the pre-
S liminary business of the term, the
building was solemnly dedicated to
the use for which it was erected, with
appropriate services and a discourse
upon the occasion, by the Rev.
David Brown, of the Episcopal
Church.
"The building thus dedicated as a
site of the Old Government House,
Pointing on the public square, or, as
it used to be called in Spanish times,
'Plaza de la Constitucion.'
"The building is tasteful and or-
HOME OF THE FIRST NATIONAL hANK. namental in its appearance, and the
work, so far as we are able to judge,
is faithfully executed, and the whole is creditable tWthe contractor.
"It consists of several apartments. The hall set apart for the purposes of the
Superior Court is sixty feet by forty, and well furnished and 5tted up. Another
hall in the building is constructed for the use of the county, according to the
original adopted by the Treasury Department at Washington. SeveraL offices
are also constructed for the officers of the District, of the County and of the
United States."
Thus the records show that instead of being over 300 years old, the building
is only 94 years old. It was built within the lifetime of one of the contributors
to the fund for the tablet with its grotesque inscription.
The dominating feature of modern St. Augustine is the PONCE DE LEON, a
thing of grace and beauty beyond compare with anything else we shall find in
Florida. More than a mere hotel, it is a reminder and a memorial of the time
THE PON(E 1)D LEON.
The Standard Guide.
THE ALCAZ.1R.
.when Spain established St. Augustine in Florida as the beginning of a new quest
of empire. The Spanish Renaissance architecture and the motives of the decora-
tion are suggestive of those times and events.
The building of the Ponce de Leon was epochal. It was while here as a
visitor one winter in the '80s that Mr. Flagler first became interested in St.
Augustine, and the building of the hotel fixed and enlarged his interest in the city
and in Florida. From this beginning followed the great enterprises of railroads,
l-otels and resorts, culminating in the railroad extension to Key West, which
were destined to have such important and far-reaching effect on the development
of the entire East Coast. In memory of his daughter, Jennie Louise Benedict.
Mr. Flagler gave the Memorial Presbyterian Church. The beautiful edifice is
one of the chief adornments of the city; the dome contributes dignity and grace
to St. Augustine's skyline. Mr. Flagler's tomb is in a mausoleum attached to
the church.
From the Plaza north and south extend the narrow streets characteristic of
11
The Standard Guide.
THE CITY GATEWAY.
the old parts of the city. St. Georgz leads north to the CITY GATEWAY, the only
remaining vestige ot the system of defenses once protecting the town. St.
Augustine being on a narrow peninsula running south, an enemy could approach
by land only from the north. Across this northern boundary, east and west
from water to water, ran a deep ditch with parapet, redoubts and batteries.
The ditch was flooded, and was crossed by a drawbridge.
12
The Standard Guide.
FORT MARION.
St. Augustine has been put in the first rank in golfing attractions by the pro-
vision of the 18-hole ST. AUGUSTINE LINKS in the open country north of the
city and overlooking the water. The course was laid out and built by Donald
Ross, it has a fine club house, and there are tennis courts. The St. Augustne
Golf Club's 9-hole course is on the Fort Green; and south of the city is the
private course of the Country Club.
FORT MARION is at the northern limit of the original town, and commands the
harbor. The modern city has been extended far beyond the old lines.
The fort, which is the only example of medieval fortification on this continen..
is a fine specimen of the art of military engineering as developed at the time of
its construction. It is a massive structure of coquina stone, with curtains, bas-
tions, moat and outworks.
Surrounding the fort on the three land sides is an immense artificial hill ol
earth, called the glacis. From the crest of the glacis on the southeast, a bridge.
formerly a drawbridge, leads across part of the moat to the barbacan. The
barbacan is a fortification, surrounded by the moat, directly in front of the fort
entrance, which it was designed to protect. In the barbacan at the stairway are
the Arms of Spain. A second bridge, originally a drawbridge, leads from the
13
The Standard Guide.
COURT OF FORT MARION.
barbacan across the wide moat to the sally-port, which is the only entrance to the
fort. This was provided with a heavy door, called the portcullis. On the outer
wall, above the sally-port, is the escutcheon, bearing the Arms of Spain; and the
Spanish legend, which translated reads:
"Don Ferdinand VI., being King of Spain, and the Field Marshal Don Alonzo Fernando
Hereda being Governor and Captain-General of this place, San Augustin of Florida. and its
province, this fort was finished in the year 1756. The works were directed by the Captain-
Engineer Don Pedro de Brozas of Garay."
Within the fort on the right of the entrance hall is the old bake room, and
beyond this are two dark chambers, which were used for storage. On the left is
the guards' room. The hall opens upon a large square court (103 by 109 feet).
Around the court are casemates or rooms which were used for barracks, mess-
rooms, storerooms, etc. Some of the casemates were divided into lower and
upper apartments. A beam of light is admitted through a narrow window or
The Standard Guide.
KING STREET.
embrasure, high up near the arched ceiling. From the first east casemate a door
leads back into an interior dark room. From the furthest casemate on the same
side an entrance leads back into a dark chamber, off from which a narrow passage
leads through a wall 5 feet deep into a space 6 feet wide; and from this a low
aperture 2 feet square gives access through another wall 5 feet deep, into an
innermost vault or chamber, which is 19/2 feet long, 133 feet broad, and
8 feet high. The arched roof is of solid masonry. There is no other outlet than
the single aperture. This is the so-called "dungeon" of Fort Marion. It was
designed for a powder magazine or bomb-proof. When the fort was in repair
the chamber was dry and fit for use as a safe deposit for explosives; but when
the water from above percolated through the coquina, this bomb-proof or powder
magazine became damp and unwholesome. For this reason it was no longer
used except as a place to throw rubbish into. Finally, as a sanitary measure,
the Spaniards walled it up, and the middle room as well. They did this in the
readiest way by closing the entrances with coquina masonry. When the United
States took over the fort the officers did not suspect the existence of these
The Standard Guide.
r ... .. .
MEMORIAL PRESBYTERIAN CHURCII.
disused chambers, although some of the residents the town knew of them and
of their prosaic use for rubbish. Such a person/ once related to the writer his
recollection of the disused powder magazine as he was familiar with it when as
a boy he was employed at the fort. In 1839 the masonry above the middle
chamber caved in, and the engineers making repairs noticed the closed entrance
to the inner chamber, and investigation led to its discovery. The stories of skele-
tons, racks and Spanish Inquisition instruments of torture are without foundation.
Whether told as anti-Catholic propaganda or as sensations to coax bigger tips for
the Society, they merit only the contempt of thinking persons. The Inquisition
was never established in Florida.
Facing the court on the north is the chapel. Built in 1688, it is the oldest
Catholic chapel in the country. Above the, chapel entrance the French astrono-
mers who were here in 1879 to observe the transit of Venus have left a tablet
in commemoration of their visit. In the northwest bastion is another dark room.
Casemate 10 c is known as "Coacoochee's cell." Coacoochee, a Seminole chief,
at one time during the Seminole War was confined here, and with a companion
made his escape by squeezing through the embrasure and dropping to the moat,
The Seminole chief Osceola was a prisoner in Fort Marion, when he wat
removed to Fort Moultrie. in Charleston Harbor, where he died.
From the court a stone ascent, originally an inclined plane for artillery, leads'
up to the terreplein of the ramparts. At the outer angle of each bastion is a
16
The Staridard Guide.
sentry box. The fcur walls of the fort between the .bastions are the curtains.
The walls are 9 feet thick at base, 4/2 at top, and 25 feet high above the
present moat level. The bastions are filled with earth. The fort is surrounded
by a moat, 40 fezt wide, formerly deeper, and flooded from the bay at high
tide. Along the outer edge of the moat are narrow level spaces, called covered-
ways; and w'der levels called places-of-arms, where artillery was mounted and
the troops gathered, protected by the outer wall or parapet, from which slopes
the glacis. The fortification (water battery) in front was built by the United
States in 1842. The small brick building (hot shot furnace) in the moat dates
from 1844.
In different forms and bearing different names, the fort has been established
more than three centuries. For two hundred years the fort was St. Augustine,
and St. Augustine was Florida. At first a rude and temporary structure of pine
logs, it expanded and developed into the great stone fortress. Convicts from
Spain and Mexico, Indians and slaves quarried the stone on Anastasia, ferried
it across the bay, and. toiled at the walls; and it was not until the year 1756
that the work was considered finished. The coqu.na s:one of which the walls
are built was considered good material, since cannon balls would sink into the
wall without shattering it. On the sea front of the southwest bastion are crevices
which, according to local tradition, were caused by British cannon balls from
the opposite shore when the town was besieged by Oglethorpe, who in 1740
landed a force on St. Anastasia Island and bombarded the fort for forty days.
In that age of crude artillery, the coquina bastions were capable of withstanding
a much more serious attack than that of Oglethorpe's batteries, but Fort Marion
would be quickly shattered by modern guns. Shortly after coming into the
possession of the United States, the -fort was named Fort Marion, in honor of
the Revolutionary hero General Francis Marion._
A SEAWALL of coquina with granite coping, built by the United States, 1 835-
42, extends from the Fort three-quarters of a mile south to the STATE ARSENAL,
which is on the site of the St. Francis Barracks (burned in 1914), and which
in turn stood on the site of an earlier Franciscan Convent. Beyond is the
MILITARY CEMETERY, with memorials of Major Dade and his command,
massacred by the Seminoles in 1835.
On St. Francis street the WEBB MEMORIAL, provided by the St. Augustine
Horticultural Society to commemorate the Society's founder and first president,
Dr. DeWitt Webb, contains on the first floor exhibits of furniture, natural his-
tory specimens and other objects, and on the second floor a growing collection
of books, maps. documents and other historical material of interest and value.
17
The Standard Guide.
The so-called "OLDEST HOUSE IN THE UNITED STATES" on St. Francis
street exploited by the St. Augustine Historical Society is a mercenary fraud.
The Society's fakers have bamboozled thousands of visitors and collected
admission fees from their dupes under the false pretense that they were showing
them the oldest house in the United States. The house probably was built in the
early 1830's. In the same class with this and other "oldest house" enterprises is
the "Ponce de Leon Fountain" or "Mission" fake north of the City Gateway.
Everything there told, even in affidavits, connecting Ponce de Leon with the
place in any way is catch-penny invention, pure food for the gullible.
Across Matanzas Bay is St. 'Anastasia Island, lying between bay and
ocean, and connected with the city by a massive bridge. Here is the Davis
Shores real estate development. The St. Augustine lighthouse is marked with
distinguishing black and white spiral bands, and shows a fixed white light with a
5-seconds flash every 3 minutes. The light is 161 feet above high water, and
is visible 19 miles. Nearby is a Navy radio station, which receives and trans-
mits messages to ships at sea, answering to the call NAP.
The beaches are called North and South with reference to the harbor entrance.
South beach extends twelve miles south to Matanzas Inlet, where is the ruin of a
small Spanish fort, built about 1740. The name Matanzas (Spanish Matanza
-"slaughter") commemorates the massacre of the Huguenots by Menendez in
1565, an event connected with the establishment of St. Augustine. The French
had built a fort on the River May (now the St. Johns) in 1564, and in 1565
Menendez came with a Spanish force to drive them out. He landed at the
Indian village of Seloy, and on its site founded St. Augustine. The French
leaving a garrison in their Fort Caroline sailed to attack St. Augustine, but were
driven south by a storm. Thereupon Menendez captured the French fort and
put the garrison to death. Upon his return to St. Augustine he learned that the
French fleet had been wrecked on the coast. He proceeded south to this inlet,
discovered the Frenchmen on the other side, induced them to surrender and
deliver up their arms, sent boats, brought them over in small bands, bound them,
blindfolded them, led them behind the sand dunes, and in the name of religion
stabbed them to death.
The new OCEAN SHORE BOULEVARD from St. Augustine, 50 miles south to
Daytona Beach, is one of the finest roads in the State. The route is across the
bridge at St. Augustine, through Anastasia Island to Matanzas Inlet, which is
crossed by a toll bridge, through Summer Haven, and on to Daytona Beach,
where connection is made for all resorts.
18
SILVER SPRINGS.
'SILVER SPRINGS is in Marion county, six miles by auto from Ocala. It is
the headwaters of Silver River, which flows into the Ocklawaha, and this in turn
into the St. Johns 25 miles above Palatka. The Ocklawaha trip is made by sight-
seeing steamboats of the Silver Springs Transportation Co., which leave Palatka
and Silver Springs on the schedule printed in our advertising pages.
The Ocklawaha, which is the largest tributary of the St. Johns, is 340 miles
in length, having its sources in the cluster of lakes far south-Lady, Griffin.
Eustis, Harris, Doda, Apopka and others. The dark water takes its color from
the vegetation. The Seminole name Ocklawaha means "narrow and crooked,"
and so we shall find it from the entrance all the way to Silver River. The
crookedness makes the boat's navigation an interesting feature of the trip. The
stream is so narrow that the pilot cannot possibly get off his course; all he has to
do is by everlastingly shifting his helm to keep climbing the banks. In the narrow
places the boat sucks the water from the banks, revealing for an instant th2
alligators, turtles and fishes scrambling like mad, and as suddenly engulfing them
again from view. Alligators are frequently seen in the water, on the banks,
sunning themselves on logs, posing in the best manner.of their captive kin in the
Jacksonville and West Palm Beach alligator farms. The river flows now through
gloomy cypress swamps, and again through dense forests of bay, gum, magnolia,
oak, ash, maple and other trees of varied shades of green, with clambering vines,
festoons of Spanish moss, airplanes, orchids, ferns and flowers, presenting a
succession of weird, grotesque and fascinating pictures, with always the haunting
mystery of what is beyond the screen._ Later in the day we come to clusters of
tall palmettoes, their trunks alignedas if arranged by art, standing stately and
solemn, with slanting beams of light sifting through them as if coming from lofty
windows, and we understand how in a simpler age the groves were dedicated to
the gods, and in the symmetry and grace of forest monarchs was found inspiration
for temple columns.
The transition from the murky and shut-in Ocklawaha to the Silver River
brings a new experience. The stream is of remarkable clearness and transpar-
ency, revealing in its depths the silvery sandy bottom, the grasses and algae,
fishes and alligators, and so affording interest through the ten-mile course to the
Spring. One point is called the bone-yard, because from it have been taken
remains of prehistoric monsters. Silver River is one of the few rivers in the
world which are navigable to their very source. The steamer passes from the
river into the spring, and docks on the bank.
The Slandard Guide.
The spring which thus floats a steamboat is one of the remarkable natural
curiosities of the continent. .he basin covers an area of three acres, with a
depth of 35 to 40 feet, ia the water flows 368,913 gallons a minute.
Wakulla Spring, near Tallahassee, 400 feet in diameter and 85 feet deep, is
perhaps the largest spring in the world, but Silver Spring has the greater volume,
which is the largest knoi in the world.
With all this tremendous flood of water gushing from the depths there is no
disturbance of the surface; the water appears everywhere smooth and placid.
The water is so perfectly diaphanous that from the glass-bottomed boat in which
we float on the surface we look down into the depths and see the objects on the
bottom as distinctly as if through air. Careful tests have demonstrated that print
may be read below the surface of the water at the same distance as in the open
air. Portions of the bottom are covered with luxuriant water grasses and fern-
like algae, with many-hued fishes floating in the green coverts.
The magnifying properties of the water as we look down vertically causes
the depth to be exaggerated, and gives the spring a peculiar bell-shaped appear-
ance to one who is floating near the center. When our boat is advanced to an
apparently shallow spot at some distance away, the water appears to deepen as
we near the point.
The water is so clear that we do not think of it as containing any solid
material. But with the Silver Spring, as with every other water that finds its
way from the land to the sea, is going on that process of erosion and denudation
by which the continent is being carried into the ocean. Dr. E. H. Sellards,
formerly State Geologist, writes: "The water of Silver Springs contains, as
shown by analysis, 274 parts solids per million parts water. Otherwise ex-
pressed, each million pounds of water is carrying with it 274 pounds of sohds
in solution. Silver Springs is estimated to flow a little more than 3,000 000
pounds of water per minute (368,913 gallons). The interior of Florida is
thus being carried into the ocean through Silver Springs at the rate of more than
340 pounds per minute, or about 600 tons per day."
OCALA, which is the point of arrival or departure, on the Silver Springs trip,
is the county seat of Marion county. Its situation is on the central ridge of
the peninsula, midway between Jacksonville and Tampa, on the Atlantic Coast
Line iand the Seaboard Air Line railways. The town is an important com-
mercial center, and is equipped with. all the conveniences of an up-to-date city;
shaded streets, fine public building .and comfortable homes give it substantial
character. The surrounding country is attractive, and invites to motoring; there
are 225 miles of bard-surfaced roads in. the. county. Numerous lakes afford boat-
ing, bathing and fishing. The country club maintains a 9-hole golf course.
20
T
BIT OF THE OCKLAWAHA.
ll~?p,
ORMOND.
ORMOND, 104 miles south of Jacksonville via F. E. C. Ry., is on the Halifax
River, which runs parallel with the Atlantic, the two being separated by a pen-
insula a half mile wide. 1 he Halifax belongs to that system of inland waters
more properly termed lagoons, which are fed by inlets from the sea, and extend
from a little below St. Augustine to Lake Worth. On the Atlantic side is the
famous Ormond-Daytona Beach. Ormond is one of the older resorts, with its
own peculiar atmosphere of restfulness and comfort. It is a come-early-and-
stay-late place. The walks in all directions are singularly attractive, being either
shelled or planked over sandy spots, and provided with numerous rustic seats
and arbors along the shaded river banks or through the trails across the half-mile
peninsula that connects the river with the ocean. An attraction near Ormond
is the Tomoka River, once the chosen-resort of the Tomoka tribe of Indians, who
were the original Indians here when the Spaniards settled Florida, 200 years
before the Seminoles came down from Georgia. The scenery of the river is
varied and charming. A trip up the Tomoka is one of the popular excursions.
THE TOMOKA RIVER.
22
DAYTONA BEACH.
The three municipalities of Daytona, Daytona Beach and Seabreeze were
merged in 1926 under the name of Daytona Beach. The city is 110 miles
south of Jacksonville. The Daytona section occupies an elevated hommock site
on the west bank of the Halifax, whence it looks out upon a water scene of
singular beauty; and the Daytona Beach and Seabreeze sections are on the
ccean beach of the peninsula. All parts of the city are connected by bridges
and ferries, and auto bus lines maintain regular schedules. The town was
established in 1870 by Mathias Day, of Mansfield, 0., who named it lomoka.
IN DAYTONA BEACH.
23
The Standard Guide.
DAYTONA BEACH HOMES.
but in 1871 Thomas Saunders, the landscape gardener of Washington, gave il
the name of Daytona. The founders set out to make a New England settlement
in the South. and the thriving, prosperous and growing town is e'sent;al!v one
of homes. A striking feature of the city is the great number of householders
who spend their winters here. The' climate is of that medium quality which
permits one to come ;n October and stay until the end of May.
Daytona Beach has a clientele of devoted adherents who have become so
loyal that, like the average native Floridian, they firmly believe that the partic-
ular spot of the peninsula they live on is the one sole single place in the whole
State where one should live or spend the winter. We hear this wherever we are;
in De Land they accept it as an axiom, something that goes without saying; in
Miami they shout it from the housetops; in St. Petersburg it is a part of one's
religion. We may indulge them the harmless foible, finding in their enthusiasm
so many tributes to Florida, who as a bountiful mother gives varied gifts to her
children, which each receiving prizes as the choicest and the best. The art of
RIDGEWOOE AVENUE, DAYTONA BEACH.
Photo by R. H. LeSesne.
The Standard Guide.
GATHERING THE GOLDEN FRUIT.
entertaining the stranger within the gates has here been brought to a high degree
of development; one feels the friendliness in the air.
The late C. G. Burgoyne, of New York City, who spent many winters here
and was devoted to the interests of Daytona, gave the Casino Burgoyne with
its Esplanade, which is a feature of the water front. It serves as a commodious
community center, and here the Chamber of Commerce maintains an admirably
conducted headquarters for tourists and for the several State clubs in which
residents and visitors have grouped themselves. The auditorium is used for
band concerts and other musical features, dances and varied entertainments. At
Daytona Beach Community Forum in the Peabody Auditorium (given by Mr.
S. J. Peabody and others) at Daytona Beach, are heard many eminent speakers.
Two public libraries are open to the transit nt reader. Municipal playgrounds
are equipped for tennis, quoits, racquet and table games. At the baseball field
one may watch the practice of League teams or the more exciting matches ot
local talent. The Daytona Golf and Country Club's course is south of the city,
the Clarendon's 18-ho!e course is laid out at the peninsula between river and
sea.. Trapshooting is popular. The Halifhx River 'Yacht-Club has a home on
the Daytona Beach waterfron', where visiting yachts call'on their Way south and
26
7- F
The Stakdard Guide.
north through the East Coast inland jpssage from the St. Johns to Key West.
Motor boats, sailing craft, canoes andchouseboats make up an always animated
marine picture. Among the numerous water excursions, the most popular is the
Tomoka River trip; sight-seeing steamboats make the tour daily. The fisher-
man has a wide choice and generous reward for his skill. He may try his luck
and find it good from bridge or boat on the Halifax, cast from the fishing pier,
or go to Tomoka for the big bass which got away last winter and has had a
year to grow still bigger.
The Ormond-Daytona Beach is a superb stretch of level sand, 500 feet
wide at ebb tide, thirty miles long and as hard and as smooth as asphalt. The
slope of the beach from the sandy bluff to the water's edge is very gradual and
the incoming waves are gentle, s'o that the most timid and inexpert find the water
perfectly safe. The beach als is attractive in the variety of beautiful shells
that are swept up at the high tides. The exquisite nautilus is cast ashore in
storms, and searchers haunt the shore eager for the coveted prize. Here. too,
are scooped up bushels of exquisitely tinted coquina clams, to be converted into
savory soups for Sunday dinners. The beach is one of the famous auto speed-
ways of the world. "Its sand is composed largely of the shells of the coquina
clam, peculiar to this part of Florida. The shells are about one-half inch long
and very thin. For ages nature has been rolling them up, washing them back
into the surf and pulverizing them. Examined under the microscope, each
particle is round, unfit for mortar, builders say, because its smoothness prevents
it from holding together; yet, strange to contemplate, the very moment a wave
leaves the wet, apparently soft, beach, these round particles settle down into a
cement almost as hard as asphalt, beyond the comprehension of one who has not
seen it. Regardless of weather conditions. there is no mud, no dust, tires are
never heated owing to the moisture, and exploded tires are unknown. Here, too,
the great dangers of road and track racing are entirely eliminated, and man can
never build a road as hard and smooth. Repairs are unnecessary, as twice each
TOMOKA RIVER EXCURSION.
27
The Standard Guide.
It% *
A,
WIN, V
ORMONI)).\AYTONA 11EAC.11.
twenty-four hours it is entirely rebuilt by the tides. Immense holes may be dug,
but the next tide hides every trace. Being almost level, and with an average rise
and fall of only 2 feet 9 inches at extremely low tide, the beach course, from
300 to 500 feet wide, can be used from two hours after until two hours before
high tide, thus giving an average of seven to eight hours for automobiling some
part of each day." Many world records of speed have been made here.
Automobiling opportunities are by no means confined to the beach. he
auto roads are famous for their excellence and attractiveness.
WILBUR-BY-THE-SEA is seven miles south of Daytona on the peninsula, be-
tween the ocean and the Halifax. It is unique as be ng the development of an ex-
tensive tract of land which was selected by a Massachusetts man as an ideal place
for his winter home in Florida. It combines the pleasure resources of sea beach
and inland waters. It is famed for magnificent sunsets. The railroad station
is Port Orange, with bridge connection.
NEW SMYRNA.
NEW SMYRNA, 125 miles south of Jacksonville (F. ErC. Ry,, lies on tne
west shore of the Halifax River. Fhe oldest settlement on the ast south of
St. Augustine, it is a thriving town, w.th modern municipal equipment and is
very attractive and inviting. This is the Indian River orange district, and New
Smyrna is surrounded with productive groves. William Bartram, *ho was here
with the British surveyor who laid out the town, records that it was then a
famous orange grove, as was the ridge extending north to the Tomoka.
A bridge connects the opposite peninsula. New Smyrna Beach, extending
south for miles with smooth surface is lined along the bluffs with cottages of
summer and winter residence colonies. The Halifax and its tributaries constitute
a game fish preserve which brings many anglers; it has long been one of the
favorite fishing resorts of the coast, its angling friends returning season after
season.
New Smyrna was established in I767, when Florida was a British province.
Dr. Andrew Turnbull brought over a colony of 1,500 Greeks, Italians and
Minorcans from the Island of Minorca, and named the settlement New Smyrna,
FRANC ISCAN MISSION OF TiHE IORORO INDIA\NS.
29
The Standard Guide.
after Smyrna, his Greek wife's birthplace. The enterprise was projected on a
large scale; an extensive system of drainage and irrigation canals was con-
structed, and large tracts of land were put under cultivation of indigo and sugar.
The affair did not prosper; in nine years 900 of the 1,500 died. Eventually
those who were left revolted, deserted in a body, and took refuge in St. Augus-
tine, where they found permanent homes, they and their descendants remaining
through successive changes of flags. There are in New Smyrna reminders of the
Minorcan days. Along the river bank for four miles north and three miles
south are scattered the ruins of Minorcan houses, with coquina stone floors,
chimneys and wells curbed with hewn stone. The drainage canals, indigo vats
and ruins of old sugar mills indicate large industries.
An object of peculiar interest at New Smyrna is the coquina ruin long known
as "Turbull's Sugar Mill," but identified by the late Mrs. Washington E.
Connor, then the owner, as one of the mission houses built by the Franciscan
Fathers for the Jororo Indians about the year 1696. It was used as a mission
until 1706, when the bands of Creeks who invaded Florida with Governor
Moore of South Carolina, devastated the missions south of St. Augustine. In
British times when the Minorcan colonists were here, Turnbull used the building
for a sugar mill; and in 1825 another planter installed the cane grinding
machinery of which parts still remain.
Mrs. Connor had devoted much study to the labors of the Franciscans in
Florida. The beautiful ru:n was preserved by her as a memorial of their work
and as a reminder of that brighter phase of the Spanish rule which is so deserving
of remembrance and appreciation. A bronze tablet set on a pedestal composed
of time-worn coquina blocks which first were fashioned by the hands that built
the mission walls bears the legend:
"This Mission, built for the Jororo Indians by Spanish Franciscan Friars,
about the year 1696, is preserved as a memorial of the forty-four Missions of
Spanish Florida.
"To commemorate the service and heroism of the Franciscan Fathers in the
ancient Florida Missions, this tablet is placed here by The Florida State His-
torical Society, The Florida Daughters of the American Revolution, Washington
Everett Connor, Jeanette Thurber Connor. 1925."
The Standard Guide.
TITUSVILLE, 154 miles south of Jacksonville, on the Indian River, is a favorite
fitting-out point for sportsmen and anglers. The river is here seven miles wide;
and reached from Titusville are some of the best fishing and hunting grounds
of the East Coast. T he Indian River Yacht Club has a boat yard with ways
for yacht repairs. Titusville is the county seat of Brevard County, and is in
the Indian River orange country.
ROCKLEDGE (F. E. C. Ry.), 174 miles south of Jacksonville, on the Indian
River, is named from the bold coquina ledges which give picturesque beauty to
the shore line. This is the Indian River orange district, and all about are orange
and grapefruit groves, through which lead auto and foot ways. The banks of
the river are lined with immense oaks, magnolias and groves of palmetto, and
the oleander grows wild by the wayside. The road skirting the shore is made
interesting by vistas and broad outlooks over the reaches of the river. There are
boating, yachting and fishing. Lake Poinsett and the St. Johns River yield black
bass; on the Indian River is duck shooting; and there are quail, wild turkey
and deer; dogs and guides are available. The 9-hole golf course is laid out over
a rolling country. On the Dixie Highway, Rockledge is in direct auto com-
munication with Jacksonville and Miami.
THE INDIAN RIVER OUTLOOK AT ROCKLEDGE.
COCOA.
COCOA, 1 74 miles south of Jacksonville on the F. E. C. R. R., Dixie High-
way and Indian River, in the heart of the famous Indian River orange belt, is a
ci:y of 4,000 progressive people, offering to the visitor all that could be asked
for in recreation health, business and investment opportunities.
Just across the Indian River, and connected by bridge and causeway, lies
Merritt Island, with its famous orange groves and agricultural opportunities.
The island is forty miles long and ranges from eight miles wide at the northern
end to a few yards at the southern tip. Hee is attractive tropical scenery, for
the waters of the Indian River temper the occasional cold winds and rob them
of the danger of frost.
Crossing Merritt Island due east from Cocoa, we come to the shore of the
Banana River, which is spanned by bridge to connect with Cocoa Beach. Here
on week days and holidays gather the pleasure-seekers from all parts of the
Central East Coast to bathe, fish, and motor in perfect safety. To the south
and adjoining the city limits lies Rockledge, one of the oldest and most famous
winter resorts in Florida.
Cocoa covers an area of seven and one-half square miles. which embraces
about four miles of river frontage, all high and dry, with perfect drainage.
HOMES IN COCOA.
32
The Standard Guide.
West of the business section is being developed a new city of homes with all the
conveniences of the older section, paved streets, white ways, water, and adjoining
the 18-hole golf course.
Fishing and hunting are unsurpassed at Cocoa, and with magnificent system of
good roads stretching in every direction, a property value is established which
has a sound foundation. The sub-divisions which are being placed on the market
are all within the city limits of either Cocoa or Rockledge, and are subject to
supervision of the city authorities.
Cocoa's' public schools are among the town's most valued assets. -Both
elementary and high schools rank with the best in the State. The people of the
community are keenly appreciative of modern educational progress. Both
schools are accredited by the State Department of Education. Cocoa is a city
of beautiful homes and well-kept lawns. Dotted along the Indian River for
miles are located some of the most beautiful and modern homes to be found in
Florida.
EAU GALLIE, 181 miles south of Jacksonville, on the F. E. C. Ry., Dixie
Highway and Indian River, is called the Harbor City because of its landlocked
harbor. One finds here the many attractions and opportunities for enjoyment that
have given the Indian River country its popularity and fame. All the water
sports, cruising, salt-water and fresh-water fishing, and shooting, are here at their
best. Canova's new fishing pier extending 400 feet into the Atlantic offers the
finest fishing to be had. There is available an 18-hole golf course under the
direction of a well-known professional. A new bridge across the Banana River
brings the southern point of Merritt Island into dose connection. Rowboats,
sailboats and launches invite to water excursions and fishing trips.
MELBOURNE.
By B. E. INGHAM, Secretary Chamber of Commerce.
MELBOURNE, the highest point on the East Coast of Florida, is located
midway between Miami and Jacksonville. With a population of 6,000 people,
Melbourne is one of the most rapidly growing cities on the East Coast. The
substantial commercial district and the fine homes impart an air of prosperity,
and Melbourne is a good example of successful commission government. Within
the city limits there are more than thirty miles of wide, paved streets, sidewalks
and curbs. The building permits in 1926 amounted to well over $1,000,000.
Three imposing school buildings costing approximately $400,000 house 1,000
children and are under the direction of the most able teachers the State can
provide. Nine churches represent as many denominations.
Back of Melbourne in the St. Johns River valley lie 66,000 acres of land
located in the Melbourne-Tillman drainage district. About 90 per cent. of this
drainage has been completed. Crops are grown the year around by means of
the drainage and artesian well combination controlling the water-table. Citrus
fruits, limes, avocados, potatoes, peppers, tomatoes, beans, eggplant, celery,
strawberries, lettuce and other truck crops flourish in the Indian River district.
A MELBOURNE SUN PORCH OVERLOOKING THE OCEAN.
The Slandard Guide.
MELBOURNE S WIDE BEACH.
Chickens thrive and flourish in Florida. The Melbourne Poultry Colony
promises to become one of the big'gst industries of its kind in the United States.
At Melbourne will be found two of the finest beaches in the State-!Melbourne
Beach and Indialantic Beach-each with a beautiful bathing casiho. We point
with legitimate price to our beautiful ocean development, with its seductive
charms and rich in so many beauties of nature's art and craftmanship. An 18-
hole course at the Melbourne Golf and Country Club and a 9-hole course at
the ocean development, which is just a few minutes' drive across the bridge
from Melbourne proper, test the skill of amateur and professional alike. Along
the bluff of the Indian River will be found some of the most beautiful residences
in Melbourne. Melbourne is well equipped with modern, firt-proof hotels,
from commercial to the most exclusive resort accommodations.
Regardless of the time of year you may come to Melbourne, you will find a
series of entertainments waiting fqr you; the annual Mardi Gras is one of the
most colorful of entertainments. At all time'of the year one may enjoy sailing
on the Indian River, far famed for its beauty and charm. Tennis, shooting,
hunting, fishing, swimming and motor boating are among the principal sports.
The Chamber of Commerce, Kiwanis, Rotary, Optimist, American Legion,
Woman's Club, Garden Club, Tourist Club and the Masonic and Pythian
Lodges and other civic organizations add to the social life of the city.
THE MELBOURNE POULTRY COLONY.
COMING down the Dixie Highway from Jacksonville, or coming up the Dixie
from Miami, or coming across the Kissimmee Highway from Tampa, you can't
miss the greatest poultry development in the South, the Melbourne Poultry Colony.
This poultry colony has available over 30,000 acres of drained, fertile land,
and is the most amply financed development of this kind in the South. Their
plans have been laid after the most careful consideration of every phase of
poultry keeping, and after consultations with leading authorities throughout the
United States.
Nothing has been left undone to make this poultry colony an outstanding
achievement in the poultry world to-day. Co-operative buying reduces all costs
to members, while co-operative marketing assures the members high prices for
their products. The colony guarantees its members 60 cents a dozen for their eggs.
R. P. Ellis, internationally known for twenty years as an authority on the
business hen of America and the methods that make her lay and pay, is
the founder of the colony.
Practically all the editors of the leading poultry journals in America are having
stories published about the Melbourne Poultry Colony in their 1928 issues. The
consensus of opinion seems to be that at Melbourne there is being developed what
promises to be the most efficient as well as the greatest poultry center in America.
In addition to this, the Honorable John W. Martin, Governor of Florida, and
United States Senator Duncan U. Fletcher, of Florida, are both proud of what
Melbourne is doing. They say it is work of this kind that truly represents what
this great State is capable of.
POULTRY HOUSE, -MELBOURNE POULTRY COLONY.
36
VERO BEACH.
VERO BEACH, the county seat of Indian River County, is located 143 miles
north of Miami on the Florida East Coast Railroad and on the Dixie Highway,
and is the eastern terminus of the new Vero Beach-Tampa cross State highway.
The city is built on the shores of the Atlantic Ocean and on the banks of the
Indian River. With a population of more than 5,000 people, Vero Beach is
one of the most rapidly growing cities on the East Coast. It is modern in every
respect, having a municipal electric light plant and water works, a beautiful city
park with large provision being made for additional parks and city-wide beautify-
ing by a competent planning and zoning board. Within the city limits there are
more than thirty miles of wide, paved streets, sidewalks and curbs. There are
modern hotels, apartments and business blocks. A modern school building
houses 700 students, under the direction of twenty-five teachers, most of whom
hold degrees .and have years of experience in the best school systems of the
country.
One will find here one of the finest ocean beaches in the State, where surf
bathing can be enjoyed every day in the year. One of the largest and most
beautiful bathing casinos in the State is provided here, overlooking the ecean.
There is wonderful fishing, both in the Indian River and the ocean, with available
motor boats. Other resources are tennis and golf, hunting, horseback riding and
trap-shooting.
ON. VERO BEACH.
37
FORT PIERCE.
FORT PIERCE, the county seat of Saint Lucie County, is an important city
of the Dixie Highway, and a division point on the Florida East Coast Rail-
way. It is located on the west bank of the Indian River, which penetrates the
entire eastern border of the county, and is separated from the Atlantic Ocean
by a narrow strip of land which is converted into an island by inlets. The Dixie
Highway parallels the river through the entire county, part of it being the fam-
ous Indian River Drive, one of the most beautiful tropical drives in the world.
In the city the river is spanned by a causeway leading to the safest ocean beach
on the Atlantic seaboard.
The city has a population of 8,500. It is a resident population, and like
Ihe deposits in the banks, shows no seasonal fluctuation. Fort Pierce, is not a
"tourist town." It is a busy place, busy every month of the year.
There are two great packing houses, and one of the largest privately owned
packing houses in the State is located here. They are all busy seven months
in the year. The railway repair shops are here, and have a monthly pay roll
of about sixty thousand dollars. There are three lumber and millwork plants in
the city. A boat building plant builds all kinds of craft from seaskiffs to hand-
some yachts. A well equipped modern machine shop is a part of the city's
industrial life, which runs the pay rolls up to $2,500,000 and $3,000,000
annually.
The school plant, worth a million dollars or more, is one of the best in the
State. In the city schools there is an enrollment of 1,700 pupils and 57 teachers
are employed. The city has churches of almost every denomination. One of
the most important Women's Clubs in the State is here with its subsidiary
leagues, committees, etc., and there is a thriving Junior Club. There is a live
music club which is federated in the State and National Federations. There is
also a fifteen-piece concert orchestra, a non-jazz organization. There are num-
erous social clubs among the ladies. Almost all of the fraternal orders have
lodges here and many civic societies have their clubs, and there is an active
Chamber of Commerce. There are three golf courses, two of them 9-hole
courses and one 18-hole course under construction. There are many tennis
courts, and an enclosed basketball court.
The records of the city of Fort Pierce show that during the year of 1924
$641,830 in building permits were issued, and during eleven months of 1925
there were issued $1,466,975 in the same permits, showing a gain of more than
100 per cent. over the entire year of 1924.
38
The Standard Guide.
FORT PIERCE BUSINESS DISTRICT.
STUART, 261 miles south of Jacksonville, on the St. Lucie River, seven miles
from the inlet, is a fishing resort, among its visitors in earlier years having been
President Cleveland and Joseph Jefferson. The tarpon is taken here. A tarpon
club gives prizes for record catches.
PORT SEWALL (F. E. C. Ry.), at the junction of the St. Lucie and Indian
rivers, and directly opposite St. Lucie Inlet, occupies a site commanding one of
the finest prospects on the East Coast. It is 23 miles south of Fort Pierce, and
34 miles north of Palm Beach, with communication with both by water and
good roads. The fishing is famous, there are water sports in great variety, golf
and other entertainment.
PALM BEACH COUNTY.
By GERRY SWINEHART.
UNEXCELLED climate, because of its most advantageous position on the lower
East Coast of the Florida Peninsula, was and is the primary reason for the
ever-increasing popularity of Palm Beach County.
Located approximately 300 miles south and east of Jacksonville on the most
easterly point of land in Florida, Palm Beach County at once lays claim to
the most evenly-tempered year 'round climate, the most invigorating sea breezes,
and the most advantageous coastal shipping facilities. These accrue to Palm
Beach County because of the fact that it lies nearer to the warm, deep Gulf
Stream than any other Florida district.
Quite naturally, a land even as charming as Palm Beach County never could
have achieved its present popularity on the strength of its natural and agricultural
advantages alone-no place can be popular which is difficult of access.
Here again, then, Palm Beach County maintains an enviable position m the
fact that it is easily accessible by rail, by highway, by ocean and canal.
Water-excellent soft water-is available throughout the county through
the graciousness of the same nature which gives the county prolific soils. To-day,
as a result of reclamation of the Everglades and development of the county's
agricultural possibilities and potentialities, generally, Palm Beach County pro-
duces on its diversity of soils such wealth-bringing and luscious produce as pine-
apples, bananas, citrus fruits of all kinds; the native tropical fruits, such
as the guava and the avocado; the truck crops, the excellent potatoes,
tomatoes and green beans, the carrots and all the other garden vegetables; de-
licious strawebrries in winter; sugar cane, and other crops which Palm Beach
County residents eat fresh in winter and which sell for big profits in the North.
Still another of the cardinal factors outstanding iA the creation of the popular
appeal of Palm Beach County well may be called "Congenial Community Life."
In Palm Beach County there is, first, good government, representative of the
people, orderly, American. The county, of which West Palm Beach is the
county seat, is governed by five commissioners and the other usual executive and
judicial officers.
Of equal importance are the churches. Virtually every one of the thriving
communities in the county supports churches of standard creeds. All of the
congregations are growing and thriving, and thus they are leaving the stamp of
their good influence on the county as a whole.
Because Palm Beach County is metropolitan and cosmopolitan, but with it
all congenial and wholesome, it offers its residents and guests a big city diversity
40
The Standard Guide.
PALM BEACH AND ITS LAKE FRONT HOTELS.
Photo by Poinciana-Breakers Studios.
of amusements and recreations free of the usual taint of the usual larger districts
of the nation.
There is golf, boating, bathing, cycling, hunting, fishing, tennis, baseball,
football and all the other live, outdoor sports to be found in any country. TIhere
are the brilliant cafes, the colorful dances-in Palm Beach County there is life
and amusement for each as he cares to find it.
Worthy of deepest consideration also are the schools. Palm Beach County
maintains a public educational system unsurpassed by any section of the State.
Matriculation in the schools of Palm Beach County is a scholastic credit to
any child.
Palm Beach County may look to prosperity, development and expansion for
years yet to come, bankers and financial men say, because it only has begun to
fashion itself from out of the frontier land it was ten years ago. Palm Beach
County is in that State which has been.called "America's last frontier."
The county is replete with brilliant opportunities for shrewd business men
41
The Standard Guide.
with capital or energy to expend. As the county and the State grow, so will the
business pioneer prosper.
, Hundreds of thousands of'fertile acres of Everglades muck, hammock and
fiatwoods lands are awaiting only cultivation and the mind and hand of man-
of many men-to become the richest farm lands in the world-and rich not only
in production, but in the market value of that production. Florida and Palm
Beach County market their manifold crops when the rest of the world hungers,
amid ice and snow, for sunshine and the greenery of summer.
Probably no county in Florida offers the visitor and home-seeker a greater
diversity of communities from which to choose. There are those famed resort
cities and towns, such as Palm Beach, West Palm Beach, Boca Raton, Boyn-
ton, Delray, Kelsey City, and Lake Worth, and there are the thriving agricul-
tural and commercial centers, such as Bacon Point, Bare Beach, Belle Glade,
Canal Point, Chosen, Fruitcrest, Gladesview, Gladecrest, Geerworth, Hypo-
luxo, Jupiter, Kreamer Island, Lantana, Okeelanta, Pahokee, Riviera, Ridge-
way Beach, Ritta, Ritta Island, South Bay, Torry Island and Yamato.
I
PALM BEACH FISHING TROPHIES.
42
GREATER PALM BEACH.
PALM BEACH-WEST PALM BEACH.
FROM jungle to metropolis in thirty*six years!
That is the story of Greater Palm Beach-as Palm Beach and West Palm
Beach now are known-the story of thit diversified community in the American
tropics, which is to-day the unchallenged winter mecca of the Western Hemi-
sphere.
In thirty-five years Greater Palm Beach has become a dual community of
more than 40,000 permanent residents, and it has so expanded that it offers an
appeal not only to the wealthy in winter, but to citizens in all walks of life, eager
for opportunities in a new land, or for healthful residences in an unexcelled
climate.
And in the last year rentals, hotel rates, food and clothing costs and all other
commodities have been so reduced in price that visitors now express their pleasure
by prolonging their stay. It is true that now one can live or spend the winter in
The Palm Beaches as cheaply as staying at home in the frozen North.
Greater Palm Beach, as ever, still is the scintillating, imperial mistress of the
world's wealth, finance and society in winter, but to-day it is more. Coupled
with the venerable exclusiveness of Palm Beach, with the aristocracy of its
winter society, there is to-day a year 'round democracy of a better sort-this is
West Palm Beach, across beautiful Lake Worth from Palm Beach.
Palm Beach, an island washed on the east coast by the Atlantic Ocean and
the Gulf Stream, and on the west by the salt waters of the lake, received its
initial impetus when Henry M. Flagler, east coast pioneer, began construction of
the famous Royal Poinciana Hotel in 1892.
A short time later, on Nov. 5, 1894, the town of West Palm Beach was
incorporated on the mainland. Its incorporation as a city came years later.
For the last several decades Palm Beach each year has become more and
more favorably known. And in the st five years West Palm Beach suddenly
has awakened to an importance as a commercial and financial metropolis and as a
tourist resort for the American of average means. Greater Palm Beach has been
the result.
Palm Beach and West Palm Beach first become popular, of course, because
of their natural charm-their most e*xellent specimens of palms-their luxurious
tropical foliage and vegetation-their glistening white sea sands-the deep,
warm azure of the broad Atlantic, and the proximity of the even-tempered Gulf
Stream and its soft, balmy breezes. All this still remains, despite the thriving
43
The Standard Guide.
AT THE BEACH IN WINTER.
Photo by Poinciana-Breakers Studios.
year 'round community which has been an outgrowth of that natural charm.
Greater Palm Beach is free from smoke and grime, but its industry is manifest
in other ways. It is a wholesale distributing center for much of the South
Central and lower East Coast portions of Florida, and many concerns of
national scope are locating branches in the community.
With work on its ocean inlet entering the second and last stages of construc-
tion, the community already is offering shipping one of the finest harbors on the
East Coast. Greater Palm Beach now is being served by the Merchants' and
Miners' and the Baltimore and Carolina steamship lines, linking it with New
York, Philadelphia, Boston, Baltimore and other large Northern cities. Gen.
George W. Goethals, builder of the Panama Canal, has been permanently re-
tained, and he is supervising final work on the $3,000,000 project.
Located as it is, Greater Palm Beach forms an important inlet and outlet to
the rich agricultural lands of Palm Beach County and the Everglades regions.
Even now the community is becoming one of the largest exporters of the valuable
Everglades products.
In Greater Palm Beach the visitor finds bronzed men and women, in winter's
44
The Standard Guide.
A FAVORITE RENDEZVOUS AMONG THE COCOANUTS.
Photo by Poinciana-Breakers Studios.
midst, splashing in the sparkling surf. He finds these men and women playing
golf on excellent tropical courses, or engaged in sets of tennis on shady courts.
He finds devotees of the great -barnyard game wielding wicked horseshoes-
he finds every facility for every outdoor recreation or amusement-he finds, in
brief, much colorful activity in a land of "these charming people."
To the motorist and sportsman, Greater Palm Beach is particularly inviting.
Here are delightful motor boulevards skirting the tropical blue of the Atlantic;
here are trails among the Australian pines and along palm-bordered Lake Worth.
And for those who would be filled with the spirit of the pioneer, there are the
wonder roads back into the mysterious Everglades. For the motorist, too, there
is Bacon Park, huge, thoroughly modern municipal automobile camp. This
camp, operated by the City of West Palm Beach, offers every facility to be
found in the home or hotel, and at costs amazingly low.
And f6r the music lover and he who seeks the culture and refinement of a
45
1~3~1i_ c-i
The Standard iide.
PALM BEACH IS NOW A YEAR 'ROUND RESORT AND COMMERCIAL CITY.
Photo by Poinciana-Breakers Studios.
brilliant and congenial social life, Greater Palm Beach still holds to her queenly
laurels. There are scores of metropolitan and cosmopolitan places which furnish
evening amusements, such as moving picture programs, legitimate productions,
supper club performances and other enjoyable features of innumerable variety.
Yet another inviting attribute of Greater Palm Beach is to be found in its
flourishing churches, schools and fraternal bodies. These organizations, housed
in handsome adequate structures, contribute greatly to a wholesome and con-
genial civic and social life. Almost every national association or club is well
represented.
On land Greater Palm Beach is served by two railroads, the Florida East
Coast Railroad and the Seaboard Air Line; and by numerous hard-surfaoed
highways, chief among which are the famous Dixie Highway, running from
Michigan to Florida, and by the cross-State highway with which is incorporated
the Conners Florida Highway, stretching from the East Coast acqs the Ever.
glades to the-West Coast.
In Greater Palm Beach is to be found a happy combination of romance and
stability-of pleasure and progress-a delicate intertwining of the dreamy, color-
ful influence of tfe old Spanish empire, with the vision and energy of America.
To see Florida without seeing Greater Palm Beach is like going to Italy
without seeing Rome; to France and not to Paris.
46
The Standard Guide.
ON THE OCEAN BOULEVARD BELOW PALM BEACH.
The Ocean Boulevard, running south twenty miles to Delray, with the
marvelously beautiful ultramarine sea on one side and on the other a succession
of estates, cocoanut groves and jungles, is perhaps the most beautiful and inspiring
drive in the State.
THE CITY OF LAKE WORTH, seven miles south of Palm Beach, is situated on
the west bank of Lake Worth and connected by bridge with the ocean beach.
The combination of placid inland waters and silver sand and surf is alluring,
and Lake Worth has a peculiar charm which holds one here. Thirteen miles
south of Palm Beach is BOYNTON-ON-THE-BEACH, where the attractions are
surf bathing, golf and yachting on inland waters.
POMPANO, 33 miles south of Palm Beach, has a diversity of attractions, with
opportunities for golf, boating, fishing and ocean bathing.
47
The Standard Guide.
DELRAY SEA YMPHS AT PLAY.
DELRAY SEA NYMPHS AT PLAY.
DELRAY BEACH.
DELRAY BEACH, "The Ocean City," is one of the few cities on the East
Coast of Florida which is directly on the Atlantic Ocean. It is 18 miles south
of Palm Beach, less than an hour's drive along the famous Ocean Boulevard.
Miami. is 55 miles further south. Population, 5,100.
The business center of the city is only five minutes' walk from the beach.
A beautiful palm-bordered walk and drive brings one to the wide; sandy beach.
It is one of the best bathing beaches in this section of the State. Fishing and
hunting are also favorite pastimes with Delray Beach visitors. A municipal golf
course, designed by Dcnald G. Ross, is just west of the city, where there is a
comfortable club house for the benefit of visitors.
The exclusive Gulf Stream Golf Club is on the Ocean Boulevard, just one
mile north of the city. Adjoining this, which is one of the most beautiful in
the State, are three splendid polo fields. Two hundred ponies are brought each
winter, and important matches with internationally known players are scheduled.
In the town of Gulf Stream are the winter residences.of some of the nation's well
known financial figures.
Hotel accommodations in Delray Beach are not exceeded by any city of
equal size in the State. The hotels are modern in every respect, with excellent
7 he Standard Guide.
cuisine and service. Visitors can be accommodated on the beach or in the heart
of the city. .
Attractive as it is to tourists, it is as a permanent place of residence that the
Ocean City is most appealing. Delray Beach is just a real good place to live in.
A rich farming country lies just west, between the city and the edge of the Ever-
glades. Each year the city is a car-lot shipping point for winter vegetables.
A modern high school building, with 'auditorium, fully equipped gymnasium,
chemical laboratory and manual training department, has been completed and has
an excellent faculty. The school grounds have been landscaped, and playground
equipment for small children installed A private kindergarten for tourist
children is also available. Seven churches have regular services, and two moving
picture theaters show up-to-date first-run pictures. Civic clubs and a tourist club
are active and add to the social life of the city. The secretary of the Chamber
of Commerce will be glad to tell you more about Delray Beach.
- r -
a-. I
j= j
ONE OF DELRAY'S SCHOOLS.
FORT LAUDERDALE.
By W. T. ELLER, Secretary Chamber of Commerce.
IN earlier years the Semino!es fought fearlessly to retain possession of Fort
Lauderdale, because of its strategic location and natural characteristics. For the
same reasons that the Indians found this city a point of vantage in former years,
investors and citizens of to-day consider it geographically ideal and splendidly
formed by nature for a commercial and industrial center, in addition to its long
recognized facilities and heritage as a winter resort.
New River, carrying waters originating in Lake Okeechobee, flows through
the center of Fort Lauderdale's business section and empties into the Atlantic
near the city's municipal bathing beach. The Florida East Coast Canal, extend-
ing from Jacksonville to Miami, bisects the eastern portion of the city, intersects
New River, then passes on through Bay Mabel Harbor toward Miami, The
United States Government, through Congress in the last session confirming the
Recommendation of Chief of Engineer, Jadwin, appropriated $4,241,000 for
the improvement and maintenance of thi Jmportant waterway.
Bay Mabel Harbor, a $6,000,000 project being developed jointly by the
cities of Fort Lauderdale and Hollywood on the dividing line between the twin
cities. The port, situated less than one mile from the open sea, will be 35 feet
deep at low tide, and will be the deepest, safest and most economical harbor on
the Atlantic Coast south of Norfolk.
ii
WEST SIDE CLUB HOUSE, FORT LAUDERDALE
50
L~~~.S
I7he Standard Guide.
ANDREWS AVENUE, THE DIXIE HIGHWAY, FORT LAUDERDALE.
Fort Lauderdale has a permanent population of 13,000. Her miraculous
growth is evidenced by the fact that in 1910 she had only 143 permanent
residents.
In the past two years, as a result of a $4,000,000 municipal development
program, Fort Lauderdale has become recognized as being practically a finished
city, as regards those improvements that insure safety, healthfulness, convenience,
accessibility, etc. A new filtration plant has produced a water supply with a
degree of purity enjoyed only by a few of our larger Northern cities. An
incinerator and garbage-disposal, plant have been constructed recently. A
$7,500,000 central distributing powerzplant, owned by the Florida Power &
Light Company, is capable of furnishing ample power for a greatly increased
population and all logical industry.
Fishermen from all sections of the nation yearly take advantage of the splendid
facilities for fishing in lake, river and ocean in the vicinity of Fort Lauderdale.
A practically uniform climate permits year-r9und bathing. Two municipally
owned golf courses offer diversion for guests and citizens. A spacious and
The Standard Guide.
convenient club house has been constructed on the West Side golf tract within
the past year. Tennis and horseshoe courts are available. There is a gun club
and an anglers' club, churches of ten denominations, schools with high ratings, a
library and a conservatory of music.
Fort Lauderdale is recognized as an ideal winter tourist haven, at the same
time retaining characteristics that stamp it as a stable city, with an incomparable
commercial and industrial future.
Directly to the rear of Fort Lauderdale lie the vast Everglades, now being
reclaimed and extensively cultivated, augmenting the many other practical features
of this beautiful tropical city.
HOLLY WOOD-BY-THE-SEA.
HOLLYWOOD-BY-THE-SEA is a new resort c:ty, 15 miles north of Miami and
50 miles south of Palm Beach, directly on the Atlantic Ocean, on the Inland
Water Way Canal, on the Dixie Highway, and on the Florida East Coast
Railroad. The city was planned and designed by Joseph W. Young. His
energies and foresight developed it. Drawn to southern Florida himself by the
climate, he saw in the site of Hollywood-by-the-Sea what he thought was the
ideal location for a Florida resort city. There is a civic center, Circle Park, a
ten-acre tract, beautified by palm trees and other tropical plants and shrubs.
Around this and radiating from it are wide streets and boulevards. The city has
its own electric light and power plant, and water supply from deep driven wells.
The Golf and Country Club is one of the finest and most ornate in Florida. The
prevailing type of architecture is Spanish. An 18-hole golf course tests the
skill of amateur and professional alike. The two largest artificial lakes in Florida
are more than a half mile long and nearly a quarter mile wide, large and deep
enough for the largest yachts and house-boats. Hollywood-by-the-Sea has a
natural harbor, which is to be developed on a scale to admit steamships. The
Hollywood Boulevard extends to the Inland Water Ways Canal, over which
has been built a jack-knife Bascule bridge connecting Hollywood Beach with
the rest of Hollywood. On Hollywood Beach goes the Ocean Drive between
Miami and Palm Beach.
MIAMI.
MIAMI is called the Magic City because of the marvelous rapidity and sub-
stantial nature of its growth. It is famed for the wealth of resources it has
provided for the entertainment of those who come here; to enjoy the South
Florida winter. It is the winter playground of America, the greatest winter
resort in the world.
The city is 366 miles south of Jacksonville, on the west shore of Biscayne
Bay. The Florida peninsula is here only 60 miles' across. The Gulf Stream
flows within three miles of the coast. With a warm Southern sea on either
side, the city enjoys a climate of constant warmth. The mean average tempera-
ture for the year is 74.4 degrees, for the six winter months 70.9, and for the
the six summer months 79.3. Miami has the lowest maximum and the highest
minimum of any city in the United States. The climate is extremely equable,
the range of the thermometer in the winter months being only 12.4 degrees. The
$,
DIXIE HIGHWAY LEADING INTO MIAMI.
53"
The Standard Guide.
heaviest rainfall is in the period from May to October. From November to
April the United States Weather Bureau records show a monthly average of
T 2.4 inches. Fog is rare. It has been well said that Nature seems to have pro-
vided ideal climatic conditions for the express benefit, convenience and delight
of those who winter here.
The climate not only makes Miami a winter resort of unvaryingly grateful
climate, but as well gives a year around season of growth for vegetation, so we
find here trees and shrubs of tropical and sub-tropical species in their rapid and
full development. Rivaling the rapidity of Miami's wonderful advance as a city
has been the growth and maturity of its adornment with palms and other trees
and shrubs beautiful for foliage or flower. The cocoa palm flourishes here as in
its native islands, and the royal palms are as regal in their beauty as on the Cuban
hillsides. No less than twenty-nine varieties of native and imported palms grow
here. The Bougainvillaea, hibiscus, poinsettia, passion flower, crotons, begonias
and other foliage plants contribute their beauty in bewildering variety and pro-
fusion. Vegetation has a growing period of the entire year, and the continuous
and rapid growth makes possible the qu:ck adornment of streets and parks and
homes. Fruits are in like variety and abundance; the list includes many varieties
of oranges, grapefruit, limes, lemons, avocados, sapodillas, rose apples, sugar
apples, kumquats, mangos, papayas, guavas, Japanese persimmons and plums,
and others novel and curious to Northern eyes and grateful to Northern palates.
Biscayne Bay is a lagoon sheltered from the Atlantic by numerous keys and
coral islands; it is forty miles in length and from five to ten miles wide, with a
prevailing depth of from six to ten feet; the, shores are lined with palms and
mangroves, and a profusion and variety of tropical growth; the blue water is of
remarkable clearness. These elements unite to make the bay one of the most
delightful cruising grounds in the world; and many yachts have their winter
rendezvous here. The water of the bay is of such crystal clearness that it
reveals, even to great depths, the wealth of vegetable and animal life everywhere
present. This submarine life is a never-failing attraction; there are portions of
the bay, notably Turtle Harbor, which rival the far-famed sea gardens of
Nassau and attract excursionists.
In Miami waters are hundreds of different species of fish in low or high
degree meriting the title of game. It is enough to know that the recognized
marine prize-fighters are here in force of numbers and prepared for the fray.
FThe pursuit of them is under direction of the Miami Anglers' Club. The club's
purpose is to develop and encourage skill in angling, to protect the game fish of
Florida, and to promote social intercourse among anglers. Visiting anglers are
eligible to membership. The club gives prizes for sailfish, tarpon, dolphin,
'S4
.4
I. *
THE MIAMI OF 1928 AS SEEN FROM 600 FEET ELEVATION.
Photo by Richard B. Holt, Miami.
i.
1.
~..,
The Standard Guide.
FISHING BOATS, BAY FRONT PARK.
Photo by Richard B. Holt, Miami.
amberjack, kingfish, barracuda, grouper, tuna, bonita, wahoo, marlin, bonefish
and black bass-a category which suggests the wealth of variety and quality of
the sport to be enjoyed here. For the very latest up-to-date mode of fishing
de luxe one may go in auto to the Everglades Canal, and casting from the
machine bring out a bass.
The bay is the winter port of a large fleet of pleasure craft, yachts from many
cities north and west, houseboats of many types, motor boats, marine speed
freaks, hydroplanes, canoes and plain fishing boats. It was computed that in
one week of the season 1925-26 more than $15,000,000 was represented in
the palatial yachts and luxurious houseboats in the harbor, more than one-half
the finest yachts in the country being here then. The annual Biscayne Bay
speed boat races bring here the fastest craft in the world, and provide a succession
of thrills for the spectators.
Miami is a city of beautiful homes. Architects have followed Italian and
Spanish lines, with most pleasing effects. The landscape artist finds ideal
conditions for the exercise of his skill, and in an incredibly short space of time
nature brings to him the realization of his dreams. There are many magnificent
residences in city and suburbs where wealth has been lavished on house and
grounds for the creation of pleasure palaces.
Miami public schools are fine large fireproof buildings, and the instruction is
free to visiting children. Of this important civic element the Chamber of Com-
merce says: "The school buildings in Miami city and the country districts
56
a .. *
MIAMI'S BEAUTIFUL WATERFRONT.
Photo by Verne O. Williams, Miami.
The Standard Guide.
A MIAMI HOME.
equal in substantial and artistic appearance those of any community in the
country without regard to population or wealth. The people of South Florida
have, gone ahead, on the theory that there is nothing too good for their children.
And although this section of the State has been only a few years in the building,
it shows outward indications of improvement in educational affairs as much as in
any other avenue of development." There are many fine churches. Various
religious conferences are held here in the course of the season.
There are eight golf courses in the Miami district. The Miami Country
Club course on the Allapattah Prairie overlooking the Miami River was laid
out by Donald Ross and with its Bermuda grass greens and rolling layout is
one of the sportiest in the South, taxing the skill of the expert and humbling
the pride of the amateur. The Miami-Hialeah course, maintained by the city,
is on the edge of the Everglades; thousands of palms and other tropical trees
and shrubs have been set out for its adornment. Three courses at Miami
Beach, two at Coral Gables, and one at Hollywood (soon to be three) give a
wonderful variety of playing conditions and of charm and interest of surround-
ings. Special provision is made for the use of the courses by visiting golfers.
1iIa~I
HOME OF THE FIRST NATIONAL BANK OF MIAMI.
59
The Standard Guide.
The Standard Guide.
PALMETTOS AND PALMS BY THE BAY.
Photo by Matlack.
The city organizes tournaments with large purses for world professionals and
championship matches for amateurs; so that the Miami links have a large place
in the records of the sport. There are opportunities for tennis; there are
scores of courts in the city and suburbs, some maintained by the municipality
m the public parks. The city also provides in the parks for bowling on the
green, roque, quoits, horseshoe pitching and tables for checkers and chess in
the open air. The trap-shooters have an unique club house, and on the
calendar are many tournaments and championship matches. Horse racing,
greyhound racing, Polo, jai alai, baseball, football, speed boat racing, swim-
ming tournaments-there is something to do or to see every hour of every day.
Miami is rapidly developing as a seaport. The city has expended millions
60
Rtj.
THE MIAMI NEWS TOWER.
61
I
The Standard Guide.
(supplementing government appropriations) to cut through the narrow peninsula
which separates Biscayne Bay from the ocean, and to create a channel; and has
developed a harbor and municipal docks.
From the city radiate in every direction hundreds of miles of oil-coated
motor boulevards-through orange and grapefruit country, into the prairies,
by the bays and the rivers, under the royal palms and through long avenue-like
stretches, where the native palmetto adorns the way as if planted by road
builders' art. A popular motor trip is that to Royal Palm State Park, forty
miles south of Miami. The park comprises 1,920 acres of primitive jungle
growth, including royal palms, marvelous ferns and West Indian flora. The
park is in the keeping of the'Florida Federation of Women's Clubs.
COCONUT GROVE is a Miami suburb south of the city on Biscayne Bay.
On the shore between the two places is Villa Viscaya, built by the late Mr.
James Deering, one of the costliest and most richly furnished homes of Amer-
ica. The Ingraham Highway leads south to Royal Palm Park, on Paradise
Key in the Everglades.
MIAMI BEACH.
MIAMI BEACH is nearly four miles across Biscayne Bay from Miami, form-
ing the eastern boundary of the bay for a distance of ten or more miles. It is
nearly a mile wide from the bay to the ocean. Until 1914 it was a jungle,
one of the neglected keys which reach along the Florida East Coast south-
westerly toward Key West. It was assessed at $224,000 then, and was con-
nected with Miami by a long, narrow, wooden bridge.
But such an unimproved stretch of land could not lie undeveloped at the door
of Miami for long. Powerful financial interests, with an eye to future profits,
but careless of immediate expense to accomplish their dream, cut out the jungle,
filled in the shore line by the use of hydraulic pumps working in the bay, dotted
the near shore with'islands by the same means, laid out a town with broad
avenues generously planted with palm and pine, set aside fields for golf and polo,
wrote wise building restrictions into their bills of sale, and created what is to-day
one of the finest resorts that may be found the world over. The founders of
Miami Beach were of large vision, men who dreamed and planned and achieved
in terms of millions. More than fifteen millions were spent in these improvements
alone. Other millions have been spent by individuals on the homes, apartments,
hotels and amusement places.
MIAMI BEACH GOLF ANn COUNTRY CLUB.
63
The Standard Guide.
SUN AND SHADE ON MIAMI BEACH.
From Miami run two causeways, one a hundred or more feet wide, with two
broad roadways on either side of a trolley, and the other a cement drive 100 feet
wide. Three causeways across the bay are being constructed to care for ever-
increasing motor traffic from mainland to ocean.
The beauty of Miami Beach lies first in the spacious way in which the country
was laid out. One feels as he rides along the miles of asphalt roads that there is
plenty of out-of-doors left at Miami Beach. And this is what one shut in by the
storms and frosts of Northern winters best appreciates on seeing it for the
first time.
The glorious skies of this tropical land, the soft air of the moonlight nights,
the invigorating, tempered breezes from the Gulf Stream, and the marvels of
the morning and evening skies, are the gift of nature to every visitor in this
delectable section of Florida. Miami Beach has the distinction of permitting
her guests to enjoy these bounties without the intrusion of the distracting works
of man. That which man has done at Miami Beach has made a fit setting to
embellish the sky and land and sea.
To the Stranger
in Florida
OFFER YOU MY SERVICES to aid you in making your
winter trip a pleasant and comfortable one. I will plan for you
trips in Florida, to Bermuda, Nassau, Cuba, the West Indies,
Panama, or to any part of the South. I will tell you which trains to
take to make best connections, how to avoid night travel, what is
of interest at stopping places, and how to use your time to the best
advantage. I will tell you all about the Hotels, and will give you
letters of introduction that will help to smooth your way. I will
engage your hotel accommodations in advance, if you wish it. I will
engage for you rooms on steamers and Pullman chairs or berths, and
purchase tickets for you if you desire it. You need not bother the
hotel clerk nor your own brain about train schedules. I know them
well; I have a fund of information which is at your service.
My offices are furnished with a view to your convenience. Here
are' guide books and hotel booklets and railway time-tables and
travelers' literature of all sorts; plans of steamships, maps of every-
where. During business hours you will always find me or my assist-
ants ready and glad to serve you.
I can tell you also about the homeward trip and the several
desirable stopping places on the way North.
Two things I ask you to remember:
First-Do not be afraid of annoying me. I am never annoyed by
honest questions, no matter how numerous.
Second-There are no charges of any sort. No fees are ever accepted.
Therefore .. jL( Mr. Foster
Anything at
Any time about
Any place
Anywhere
WARD G. FOSTER, General Manager
General Offices: 130 West 42d Street, New York
/sk Mr. Foster
These are Mr. Foster's
Information Offices
FLORIDA
.IA(KSONVII.lE-IHotel 1Windaor. WEST PALM BEACH-El Vernno.
200 Vt. Hay St. PALM BEACH-Facing Hotel Iloyal
ST. AUGUSTINE-53 King St.. Cordova 'olnelana.
Building. MIAMI-10 E. Flagler, at Firmt Ave.
ST. PETERSBURG-Central Ave. aind
D YTONA BEACH-S. Bench St. Second St.
ORLANDO-The Angebilt. TAMPA-Hotel HIIIlboro.
C('lrBA-iivnn Service to be announced.
NORTH, SOUTH, EAST, WEST
NEW YORK-Lord & Taylor, Fifth/ D1EllTOIT-J I. UDSON Co.
Avenue, 38th and 39th Sts. GRAND RAPIDS-Herpolsheimer Co.
Hotel Pennsylvania, Seventh Ave ., HN APIS-rpal Co.
31lt to 32d Sts. MINNEAPOLIS-I,. S. Donanldon ('o.
The Rhoevelt, Madison Ave. CHICAGO-Cauron Pirle Scott & Co.
BROOKLYN-Fred'k Loeser & Co. T'e Pilmer House.
ALBANY-Hotel Ten Eyck. MACKINAC IS.AND-The Grand,
NEWARK-L. Bamberger & Co. ST. LOUIS-SeraggN-Vandervoort-B.ar-
ney Co.
PHILADELPHIA-S t r a w b r d ge &
Clothier. NEW ORLEANS-The Roomevelt.
WASHINGTON-W1oodworth &ILothropi. El, P SO-Holel Pano del Norte.
The Mayflower. I'HOENIX-Hotel Andalms.
ATLANTIC CITY-Michigan Ave. and DENVER-Denver Dry Goods Co.
Boardwalk. SALT IAKE CITY-Utah Hotel.
BOSTON-Copley-Plaza Hotel. SAN FRANCISCO-Hotel Stewnrt.
Hotel Stiller. Palnce Hotel. The While imldiua
BRETTON WOODS-In Hotel Mount SACRAMENTO-Hotel Senator.
Wamhinxlton.
Wahington. EL MONTE-Hotel Del Monte.
MANCHESTER-Equinox House.
.LOS ANGEIES-J. W. Rohlnson Co.
PORTLAND-The Enatnman..
Iotel Romalyn. ''The A ilmmlallndor.
BURLINGTON-Hotel Vermont. Security Trunt & Savings Bank.
MONTREAL-Hotel Mount Royal. PASADENA-Hotel Maryland.
TORONTO-Hotel King Edward. IONG BEACII--lnfruna'.
BUFFALO-The Wm. Hengerer Co. SAN DIEGO-Firnt NitionHal Trllt &
CLEVELAND-The Higbee Co. Savings Bank.
CINCINNATI-Hotel GIlbson.
TOLEDO-Llon Dry Goods Co. PORTLAND-Meler A Frank Co.
CINCINNATI-The H. & S. Pogue Co. SEATTLE-1212 Fourth Ave. (The
PITTSBURGII-JoMseplh Iorne Co. Olympic).
~*, ~'
THE RONEY PLAZA POOLS AT MIAMI BEACH.
3B& ^ ^r-
The Standard Guide.
DRIVE AROUND PANCOAST LAKE.
While in the main M:ami Beach is known as the favorite of those with
money, yet there are accommodations to fit all pocketbooks in the hotels and
apartment houses.
The ocean beach inclines so gradually that one may wade far out from shore;
the outer reefs are a barrier to modify the force of the waves, there is no undertow
and the water, warmed by the Gulf Stream, is heated to an always agreeable
temperature. There are four bathing casinos, all admirably equipped. The
Roney Plaza Pools rival any found in the United States. And, if you please,
provided with that fine thoughtfulness for the children's comfort in other ways
here there is on the beach a snug and safety-first shallow pool for the very
little tots, wherein they cannot possibly come to harm.
There are 450 acres devoted to four golf courses, seventy more to polo, and
numerous tennis courts, some of them lighted for play at night. Miami Beach
with year-round bathing in the Atlantic, and motor boating and sailing on the
broad waters of Biscayne Bay, stands in a class by itself. One of the dis-
tinguishing features is the Auditorium, known as Miami Beach Gardens, which
is equipped not cnly for entertainment, but for ice skating in the tropics.
Miami Beach, together with the wonder city of Miami, supported by big
famous East Coast resorts, and an expansive back country, has become a center
The Standard Guide.
*/ t i,.. ...
iI.
POLO ON NATI LUS FIELDS.
X3.
4-f,.;
..., y~'
BISCAYNE BAY BABIES' RACE
67
The Standard Guide.
for what has been called "The Nation's Winter Playground." Many new
hotels, clubs and entertainment places have been added during the summer
just past.
In March will come the Biscayne Bay speed regatta. A feature of this will
be the second annual Biscayne "babies' motor boat race, for which Mr. Carl
G. Fisher, the developer of Miami Beach, gives each year purses of $10,000.
The contest will be conducted under novel conditions. Mr. Fisher has provided
ten speed boats, all as nearly as possible alike in design and power, and he has
invited ten of the best-known and most daring automobile racers to handle
them. It will thus in a peculiar degree be a race of man against man.
Daily band concerts attract hundreds to Lummus Park, and every night
WIOD and WMBF broadcast tropical entertainment programs to the frozen
North.
The exclusive bathing resort at Miami Beach is the Miami Beach Casino and
Roman Pools at Twenty-third street and the Ocean. It is in the heart of the
hotel section. At 1 o'clock each morning society repairs to the Casino for its
daily dip in the ocean. The beach is level and hard and the temperature of the
Water always agreeable. There are beach chairs, shade umbrellas, floats and
all the usual equipment. The morning play hour presents an animated and
colorful scene. In the Casino are two large Roman pools, where during the
season are held championship swimming contests and other aquatic events.
There is in connection with the Casino an exclusive supper club, with excellent
music, dining and dancing every evening.
THE RAILWAY TO KEY WEST.
THE Florida East Coast Railway Extension to Key West was opened on
Jan. 23, 1912. The occasion marked the completion of one of the most notable
railroad enterprises in the world, and one of the most remarkable of engineering
achievements.
"It is within the realm of conservatism to say," wrote John Bannon in the
Manufacturers' Record, "that no previous period of the world's history, referr-
ing to construction or engineering undertakings, can a parallel case be cited. The
greatest water depths were ascertained to be 23 feet. To lay foundations for
solid columns at this depth in the open sea for the purpose of carrying overhead.
30 feet above the sea level (the exact height fixed upon), a roadbed for railroad
purposes proof against the fury of the elements and of sufficient stability to with-
stand the ravages of time, is a task which human ingenuity was never previously
called upon to execute. But this is exactly what was done. The idea in its
simpler grandeur was the boldest conceived in railroad work or any other form
of construction work. The engineering problems to be overcome at Simplon
Pass, in Switzerland, and in our own country in successfully constructing rail-
roads in part through and over the Rocky Mountains, at the time considered
marvels of engineering triumphs, sink into insignificance when compared with
this latest project in railroading."
The distance from Miami to Key West is 154 miles. The work from
Homestead south is made up in round numbers of sixty miles rock embankment
** .-.
LONG KEY VIADUCT, IO,444.65 FEET BETWEEN ABUTMENTS.
69
The Slandard Guide.
through the waters separating the mainland from Key Largo and through the
waters separating the different keys.
There are four concrete viaducts 31 feet above the water-one from Long
Key to Conch Key, 10,500 feet; a viaduct across Knight's Key channel, 7,300
feet;'a viaduct across Moser Key channel, 7,800 feet, and a viaduct across
Bahia Honda Key channel, 4,950 feet, making a total of concrete viaduct
30.550 feet, equivalent to 5.78 miles.
LONG KEY FISHING CAMP.-On Long Key, a coral island clothed with
cocoanut palms-a stepping stone of the over-sea railroad, 100 miles below
Miami, is the Long Key Fishing Camp. There is here a collection of cot-
tages with a central dining hall. The camp is equipped for the angler, who
finds here some of the greatest fishing in the world-tarpon, kingfish, amber-
jack, barracuda, bonefish, sailfish-every one of them renowned for its
(aminess and fighting qualities.
KEY WEST, the Island City, is located at the extreme southern end of the
Florida Reefs, with the Atlantic Ocean on one side and the Gulf of Mexico
on the other. The island is about one mile wide and three miles long.
A municipally owned golf course is located o Stock Island, an adjoining
island connected by bridge and one of a chain of islands to be connected by
the Oversea Highway, now under construction.
The climatic conditions are ideal, the winter temperature ranging between
55 and 75 degrees. Frost is unknown, and the gentle breezes from the tropics
make the atmosphere most delightful.
The clear, transparent waters and sandy beaches make year-around surf
bathing a reality and a joy beyond compare. The surrounding waters contain
more varieties of fish than are found in any other territory, and every facility
is at hand for those who enjoy the sport of catching "big ones," without the
lear of a failure.
Key West is the southernmost point of the United States. It occupies a
commanding position at the meeting of ocean and gulf, and because of its
strategic importance, is called the Gibraltar of the United States. The Naval
Station covers 21 acres, and the marine railway can carry the largest torpedo
boat destroyers. The Navy radio station has had communication with Paris
and Alaska. The Key West output of cigars is enormous; there are large
sponge fisheries and an extensive fish trade. The city is the terminus of the
Florida East Coast Railway, which has immense terminal facilities here, with
car ferries which carry freight cars to Havana, 90 miles distant. This is the
sailing point for the Peninsula & Occidental steamers to Havana.
THE EVERGLADES DRAINAGE.
THE reclamation of the Everglades is a State enterprise, begun in 1905, and
now in progress. The work is under direction of a board of ftve commissioners,
consisting of the Governor, Comptroller. State Treasurer, Attorney-General and
Commissioner of Agriculture. The Chief Drainage Engineer is Mr. F. C.
Elliott, who has prepared for publication a lucid and comprehensive account of
the enterprise.
The Everglades, generally speaking, lie south of Lake Okeechobee, and have
a width of about forty-five miles, and a length of nearly 100 miles, with an area
of 2.862,000 acres. The drainage district includes the Everglades proper and
contiguous lands embraced in the same drainage area or basin. The total super-
ficial area of the district is: Land, 6,828.28 square miles; water, 739.2 square
miles; total, 7,567.48 square miles.
The surface of the Glades, before drainage began, was 21 feet above sea
level, just south of Lake Okeechobee. By soil subsidence the land has become
slightly reduced in those areas affected by drainage. The land slopes gently
toward the south at the rate of about three inches per mile. West of Miami the
surface of the Glades is from 6 to 8 feet above sea level. The Glades are in no
way a swamp. They present the appearance of a broad, level, grass-covered
prairie. They are covered almost uniformly with a growth 6f saw-grass. There
are few trees in the Everglades, and these are found onlyiin scattering clumps.
Small bushes are found near the eastern edge and in thd southern portion in
addition to the predominating saw-grass. Along the eastern border, where the
Glades merge into the higher land, considerable growth of cypress occurs, usually
of small size, though in some places fine timber is found. On the western edge
of the Glades occur fine strips of prairie, now utilized as cattle ranges. A heavy
growth of custard apple fringes the southern and southeastern shores of Lake
Okeechobee. At their southern extremity, the Glades merge almost impercept-
ibly into the tidewater of the sea.
Lake Okeechobee, the second largest body of fresh water wholly within
the United States, is nearly circular in form, about thirty-two miles in diameter,
and has an average depth of about fifteen feet. This lake is the catch-basin.
receiving the run-off from a watershed to the northward about seven times itq
own size, finding inlet to the lake by numerous creeks and rivers, the principal
of which, and by far the most important, being the Kissimmee River. During
heavy rainy seasons an enormous quantity of water is discharged from this
watershed into the lake, and continues in less amount during other seasons.
DE LAND.
DE LAND is the county seat of Volusia County, and is located among citrus
hills, between which are vegetable lands of fine quality, producing a vast amount
of winter truck. The citrus crop is estimated at running about $3,000,000 in
value annually. The tangerine crop alone brings one-third the amount mentioned.
The quality of the citrus fruit of this western part of Volusia County is attested
by the fact that it is the only fruit of the citrus variety that stands the tr.p to the
consumer of England. It requires about three weeks by rail and water to make
a shipment.
The city is situated about twenty miles inland from Daytona Beach, and lies
directly on the St. Johns River, which is a waterway from this city to the ports
of the world. It is possible to enter De Land from five directions on the finest
of highways. The beaches of the Atlantic are available in two directions, and
the famed Black Bear I rail from Quebec to both southern coasts of Florida
passes through here on Woodland Boulevard. The city is served by the
THIE HEART OF IE LAND.
72
The Standard Guide.
HOME OF THE DE LAND CHAMBER OF COMMERCE.
Atlantic Coast Line Railroad (main line) and the Clyde Line steamers on the
river.
The winters are ideal and the summers no less so. The altitude is such that
the climate is very equable at all seasons. The average maximum temperature is
80.4, and the minimum 58.9. Most of the winter visitors to Florida come
here for recreation. Recognizing this desire, the city has made every prepara-
tion to gratify the wishes of this class. For those who desire the use of an auto
camp De Land has one of the finest. This park is unique, in that it furnishes
light, water, fuel and police protection to the camping motorist, and is
under the supervision of competent caretakers at all times. De Land has three
fine golf courses. Two are 18-holes and one 9. All have grass putting
greens, and furnish those sporting hazards so appreciated by all golfers. The
fairways are of firm Bermuda grass and all the courses have known such notables
as Sarazen, Hutchison, Hagen, Miner and Virginia Van Wie. The College
Arms course was the first course south of Jacksonville to have grass greens.
It is a favorite 'among guests and visitors. Tournaments are held throughout
the season with appropriate prizes. The Country Club is used the year round,
and tournaments are held throughout the entire period.
The St. Johns River has an international reputation for the largest of black
bass. There are hundreds of lakes in the vicinity that interest the light-tackle
faster. All of the game birds are in the hills and "scrub" of the near vicinity.
There are also deer and turkey and an occasional bear.
F1I11 ( 11 \ITI FRFI\IE, SfIl'I-.,F I-NIVERSHIY \F NITii NFIIF1.
The Standard Guide.
EL IZA\BETII HA'LLI OF STETSON UNIVERSITY.
The De Land Tourist Club is an organization conducted by the tourists
themselves. A regular meeting is held every Thursday night, at which many
entertainers give a novel and interesting program. The guest rooms of the De
Land Chamber of Commerce are always open for card parties and sociable
hours for men and women.
De Land is called "1 he Athens of Florida," because of its fine schools and
the famous John B. Stetson University. This college is known in educational
circles throughout the country. It is designed to meet all the requirements of
local people, while affording to persons from the North, who come here for the
winter, a place to pursue uninterruptedly their studies, where they may be assured
of the high standards maintained elsewhere within the United States. Besides
the usual courses, the University maintains a Department of Arts and Sciences
for Men and Women; a College of Law; a College of Engineering; a College
for Teachers; a College of Business and a School of Music and Fine Arts.
De Land's appearance is nothing short of exquisite. It is shaded in all parts
except the busiest part of the business section with fifty-year-old oaks. The
nearly forty miles of the finest concrete paving justifies the assertion by the best
authorities that this is the finest paved city per capital in the United States.
75
The Standard Guide.
BLUE SPRING LAKE NEAR DE LAND.
The De Land Chamber of Commerce offers service to the visiting motorist in
the way of information on roads, routes, statistical data, maps and those num-
berless things that go to make the pleasures of a motorist complete. There are
hotels, apartments and rooms to meet the requirements and purses of all. These
are on file in the fine building belonging solely to this body, and it will be a
pleasure to give them to visitors or mail them to inquirers.
SANFORD, on picturesque Lake Monroe, is the terminus of the Clyde St.
Johns River Line of steamers from Jacksonville. It possesses excellent railroad
facilities, being on the main line of the Atlantic Coast Line Railroad, approxi-
mately 125 miles from each of Florida's two largest cities, Jacksonville and
Tampa; or midway between these two cities. It is the connecting point for
Lakeland, Eustis and Oviedo, and is known as the railroad center of central
Florida. For the tourist there are manifold attractions. The city is connected
by good roads with other resorts. Lake Monroe has for generations been
famous for its shooting and fishing resources. Wildfowl are in abundance, and
the black bass fishing is as good as one can find in the United States.
The Standard Guide.
DE LEON SPRINGS, 100 miles south of Jacksonville, is in the high rolling
pine country. It is surrounded by orange groves. The immense spring (35,-
000,000 gallons daily) has an average temperature of 75 degrees, and forms
a magnificent swimming pool. Physicians prescribe the water for eczema and
Otb.i cutaneous ailments. There are water excursions, boating, fishing, shooting
and motoring. De Land is five miles away. A brick road connects with the
Daytona Beach.
LEESBURG is 150 miles south of Jacksonville, on the A. C. L and the
S. A. L., and on the Dixie Highway. In the heart of the lake country, it lies
between Lakes Griffin and Harris, and there is no end of water excursions which
may be made through these and connecting waters. Fishing for black bass and
other fresh-water species is of the best; and this is a favorite resort for sportsmen,
who find the best of shooting for quail, turkey and deer. There is a gun club
with trap-shooting. Accessible golf courses are at Fruitland Park, Howey,
Eustis, Orlando and Winter Park. A winter lyceum course provides entertain-
ments.
EUSTIS, a city set on a hill, overlooks Lake Eustis, a mirror sheet of water
seven miles across, belonging to the group of lakes connected by natural and
artificial waterways, which forms the headwaters of the Ocklawaha River. The
city has a recreation pier and a flotilla of pleasure craft. There is a 9-hole golf
course. Fishermen and shooters find the:r own invitations and rewards. Asphalt
roads connect with the brick roads from Sanford and Orlando.
TAVARES (S. A. L., A. C. L., T; & G.), situated between Lake Dora and
Lake Eustis, is a sportsmen's resort. Quail, deer and wild turkey are the game
species, and in the wild country bob-cats and bears are hunted. The lakes
give the best of fishing. Golf grounds are accessible.
UMATILLA, in Lake County, with an elevation of 110 feet above sea level,
is about 100 miles southwest of Jacksonville. on the Atlantic' Cast Line, and
on the Dixie Short Route Highway from Jacksonville to Tampa. Built on
slightly rolling ground, with numerous lakes, great moss-laden oaks, tall pines
and palms, Umatilla is located in a very picturesque natural setting. To this
have been added countless varieties of plants and shrubbery, many acres of
groves, miles of paved streets, beautiful churches, schools, homes, hotels and
business buildings. Hunting, fishing, boating, swimming, golf and motoring form
a diversfied list of sports for those who spend the winter season in Umatilla, as
well as for those who enjoy its year 'round climate. Ample hotel and living
accommodations, with arrangements for their entertainment, bring winter guests
back to Umatilla season after season.
ORLANDO.
ORLANDO, the county seat of Orange County, is on the central ridge, in the
lake region. Two great lake systems originate within its limits, one flowing east
into the St. Johns River,.the other"vesterly into the Gulf of Mexico.
It is a modern city with paved streets and sidewalks, electric lights, gas, a
complete system of sewerage and pure water; fine public school system, churches,
clubs and an active and enterprising board of trade, which maintains at its head-
quarters a club room for tourists. The broad, shaded streets, the beautiful homes
with their well kept lawns and flower gardens, the lakes encircled with boulevards,
on which front fine residences, and the general air of substantial prosperity and
comfort which characterize the place, combine to make Orlando one of the most
attractive of all the wintering points we find in Florida. The streets extend from
ihe business district;into the residence section, past well kept parks, beautiful
lakes, orange groves, rose gardens, truck gardens, patches of bananas, wonderful
palms, and nearly all the time beneath the shade of mighty oaks, interspersed
with camphor, maple and eucalyptus trees. One may motor from Jacksonville
and Tampa to Orlando over brick roads. There are seventy miles of brick roads
and many miles of other good roads in the county. There are three fine golf
courses at or near the city. The Orlando Country Club has an attractive club
building with extensive grounds, and a beautiful 18-hole golf course with grass
greens. The numerous lakes abound in fish-black bass (record-breakers),
bream, perch and pickerel; and there is good hunting.
Band concerts are given in the City Park during the tourist season, and an
ORLANDO OAKS.
78"
The Standard Guide.
IN ORLANDO EVERY ROAD LEADS TO A LAKE.
annual spring musical festival brings artists of note from New York; Lake Eola
furnishes a setting for the annual water carnival; and the resources and industries
of Orange County are displayed in a Sub-Tropical Midwinter Exposition. The
Orange County General Hospital at Orlando is the largest modern hospital
between Jacksonville and Tampa. Just outside the town on Lake Estelle is the
Florida Sanitarium, one of the well-known Battle Creek group.
Jane Washburn writes of Orlando in Mr. Foster's Travel Magazine: "Florida
doesn't rhyme very well with anything, but with how many things worth while is
it synonymous-beauty, joy of living, opportunity, contentment, progress-there
is but one Florida, and it is a wonderful part of these United States. All that
is trbe 6f Florida is true of Orlando, center of Central Florida, and geographical
center of the Peninsula.
Orlando is accustomed to having its picture taken-it is a continuous occupa-
tion of short-time vacationists, and the pastime of winter residents. And what
do the pictures tell? They tell a little of the beauty of the twenty lakes around
which the city has been growing for fifty years, but they cannot give their mar-
79
The Standard Guide.
LUCERNE CIRCLE, ORLANDO.
velous sapphire coloring under soft summer skies, nor the gorgeous splendor of
the setting sun over their smooth surface; pictures show white swans, but they do
not show them in their twice daily flight from lake to lake, with flapping of huge
wings that sound like horses' hoofs and an untranslatable chorus that has in its
vibrant tones something of adventure, something of bravado, and a suggestion of
fear, that has come with the coming of so many noise-making devices of less
sensitive humans.
The pictures visitors send back first will of course be of one and another taken
under a palm tree, then with a Spanish house for a background, then groups
beside a lake, and these are glimpses of Orlando and give reality to the letters
that go with them; but they do not show all of Orlando. Only professionals
can get the crowds on Orange avenue, that is the Dixie Highway in Orlando,
and which threads its way from Lake Ivanhoe on the north to Lake Lucerne on
the south, with the same meticulous care that is required on Broadway. One
gets on the avenue the impression of continuous activity, motor cars going
north and south, constantly between lines of parked cars, that make an undulating
black ribbon for more than a mile, and east and west for blocks one sees the
license tags of almost every State.
If you had expected to be lonely in Orlando, you haven't heard of the many
pleasurable things there are to do, nor of the hundreds of persons you'll enjoy
them with.
Country clubs, of course, the Orlando Country Club with its sporty 18-hole
course, tennis courts, swimming pool, dinner dances, 'n' everything, and the new
Dubsdread stag course of 18 holes, Bendelow planned, also with an artistic and
hospitable club house and a friendly membership.
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